Unconference presentation at DML Badges @ Duke University. Presented September 21 2012 at HASTAC.

1. UGC=WTF?
*attribution Erin Knight
Vanessa Gennarelli
@mozzadrella
CC-BY

2. STRATEGIES: CURATION
•Curation:
shine a light
on folks who
do it well
•Give ‘em
some status *attribution Scratch & @kissane
Vanessa Gennarelli
@mozzadrella
CC-BY

3. STRATEGIES: GIVE ‘EM TOOLS
•Supply
sample
content as
a good
*attribution Verifyapp default
Vanessa Gennarelli
@mozzadrella
CC-BY

4. STRATEGIES: AWESOME HELP
CONTENT
• Interweave great
help content
when users
need it
• Result: less user
error, *attribution airbnb
frustration,
better content Vanessa Gennarelli
@mozzadrella
CC-BY

5. STRATEGIES: CREATE
AWESOME RESOUCES
• External help
content is
usually boring
• Make your
resources
zippy, fun,
something
people want to
*attribution Mailchimp
use
Vanessa Gennarelli
@mozzadrella
CC-BY

6. STRATEGIES: REAL LIFE
APPLICATIONS
• Encourage folks to think about the
consumer-side
• “Would you hire someone with this badge”
• Keeps the imagery and tone more relevant,
less corn syrupy
Vanessa Gennarelli
@mozzadrella
CC-BY

7. STRATEGIES: SAFEGUARDS
•What can you
do to QA or
ensure
quality?
•Community
review?
*attribution Mailchimp
Vanessa Gennarelli
@mozzadrella
CC-BY