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Coworking Well
Learning from and with Coworking & Coliving Spaces
Vanessa Gennarelli
H175 Gardner Good Work
@mozzadrella
What’s Coworking?
“Coworking” was
coined by engineer
Brad Neuberg in 2005
to describe the first
shared space for
remote workers Image credit: Andreas Dantz
7 years later, 1,800 coworking spaces exist
Image credit: Deskmag.com
What’s Coworking?
Who are “coworkers”?
Usually share values *and*
physical spaces
Demographics trend towards
remote workers, knowledge
workers, and small startups
Some spaces have a
targeted audience (i.e.
tech), others welcome
workers of all sorts
Image credit: Ben Leuner
Full Disclosure...
I’m an ardent coworker
Evidence:
Indyhall (Philadelphia): 2010-2011
Workbar (Boston): 2011
New Work City (New York): 2012-present
I care about creating spaces for people to share and grow
Research Question
No two coworking spaces are the same, but some nurture
engaging, excellent and ethical work
Can we demonstrate if and how coworking spaces expand
human potential via Good Work?
Lessons learned will be applied to a future coliving
community
Methods & Current Status
7 interviews of coworking and coliving space founders and
employees
Site visits of 5 different coworking spaces
Emic coding system
6/7 interviews transcribed and coded
Findings
Horizontal Interactions: Designing for Human Growth
Recruitment and Onboarding
“Opt-in” vs. “Screening” (and impact on diversity)
Socialization of new members
Space arrangement
Findings
Trust: Discipline and Governance
“Top-down” versus “emergent” governance
What actions are violations against the community
Frequency of violations against community norms
Discussion
Origin: People vs. Space
Push vs. Pull Culture
Diversity and personal growth
Next steps
Code one interview, another this week
Discussion--what does this mean for the design of a new
space?
Collate stories of people’s personal and professional growth
Question to class--what is most interesting?

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Coworking Well: Learning from and with Coliving and Coworking Spaces

  • 1. Coworking Well Learning from and with Coworking & Coliving Spaces Vanessa Gennarelli H175 Gardner Good Work @mozzadrella
  • 2. What’s Coworking? “Coworking” was coined by engineer Brad Neuberg in 2005 to describe the first shared space for remote workers Image credit: Andreas Dantz
  • 3. 7 years later, 1,800 coworking spaces exist Image credit: Deskmag.com What’s Coworking?
  • 4. Who are “coworkers”? Usually share values *and* physical spaces Demographics trend towards remote workers, knowledge workers, and small startups Some spaces have a targeted audience (i.e. tech), others welcome workers of all sorts Image credit: Ben Leuner
  • 5. Full Disclosure... I’m an ardent coworker Evidence: Indyhall (Philadelphia): 2010-2011 Workbar (Boston): 2011 New Work City (New York): 2012-present I care about creating spaces for people to share and grow
  • 6. Research Question No two coworking spaces are the same, but some nurture engaging, excellent and ethical work Can we demonstrate if and how coworking spaces expand human potential via Good Work? Lessons learned will be applied to a future coliving community
  • 7. Methods & Current Status 7 interviews of coworking and coliving space founders and employees Site visits of 5 different coworking spaces Emic coding system 6/7 interviews transcribed and coded
  • 8. Findings Horizontal Interactions: Designing for Human Growth Recruitment and Onboarding “Opt-in” vs. “Screening” (and impact on diversity) Socialization of new members Space arrangement
  • 9. Findings Trust: Discipline and Governance “Top-down” versus “emergent” governance What actions are violations against the community Frequency of violations against community norms
  • 10. Discussion Origin: People vs. Space Push vs. Pull Culture Diversity and personal growth
  • 11. Next steps Code one interview, another this week Discussion--what does this mean for the design of a new space? Collate stories of people’s personal and professional growth Question to class--what is most interesting?