The biggest challenge of storytelling is just trying to understand the basics of what it is and how non-profits can start to use it. Leave frustration behind once and for all as you learn the basics of what you need to know and how to transform your non-profit into a storytelling non-profit. During this webinar, Vanessa Chase from The Storytelling Non-Profit will teach you: > A definition of storytelling in the non-profit context > Why storytelling is the most effective way to communicate your impact and message with your audience > The 5 keys to outstanding storytelling > Tips to create a culture of storytelling at your organization About Vanessa Chase: Vanessa Chase is a non-profit communications strategist and consultant. Prior to finding her calling in communications, she was a fundraiser and has raised over $10 million as a Development Officer and consultant. Vanessa is the founder of The Storytelling Non-Profit and author of the forthcoming book, The Storytelling Non-Profit. You can find Vanessa online at www.TheStorytellingNonprofit.com or on Twitter @vanessaechase.

1. Virtual Conference
January 27 to 31, 2014

2. Monday
> Storytelling 101- What You Need to Know to Transform Your NonProfit Into a Storytelling Non-Profit!
> Helping Your Board Understand that Fundraising is Storytelling
Tuesday
> How to Spread Your Organization's Story Around the World With a
Purposeful Blogging Strategy
Wednesday
> Supercharge Your Social Media in 2014
> Storytelling With Appeal Letters
Thursday
> Storytelling for Grant Writing
To Register for Additional
Sessions, please visit:
http://pfa-blog.com/home/thestorytelling-non-profit-virtualconference/
> How to Craft a Memorable Special Appeal Story for Your Next Event
Friday
> Communicate Diversity Through Storytelling
> How to Use Storytelling to Create an Amazing Case for Support for
Your Non-Profit

3. Storytelling 101
What You Need to Know to Transform Your NonProfit Into a Storytelling Non-Profit!
Presented by Vanessa Chase
www.TheStorytellingNonprofit.com
vanessa@thestorytellingnonprofit.com

4. Vanessa Chase
Fundraising and Communications Strategist
Author of the forthcoming book, The Storytelling Non-Profit a practical guide to collecting and sharing stories that inspire
your community
Blogging over at www.TheStorytellingNonprofit.com
California native now (mostly) based in Vancouver, BC

5. When it comes to storytelling,
my organization is
___________________.

6. We know that storytelling is a great tool.
We want be telling more stories.
We know that our non-profit has lots of
great stories to share.

7. So why aren’t we
sharing them?

8. What is a story?

9. You are a storyteller.

10. Facts versus Stories

11. 5 Keys to
Outstanding
Storytelling

12. Have a Goal and a
Core Message
●
What is the end goal of telling this
story?
●
What overarching message do you
want to convey?

13. What’s your. . .
Goal:
Message:

14. Know Your
Audience
● Who are you actually talking
to?
● How can you talk to them
more effectively?

16. What are 3 characteristics
of your target audience?

17. Create Connection
● What emotions will your
audience most likely be able to
identify with?
● Draw those out over the
course of the copy

18. Piece It Together
● What facts do you want
your audience to know?
● Allow the story to lead and
the facts to follow

20. End with a strong
call to action
● What was the point of telling
that story?
● $ amount + Urgency +
Impact

22. Create a call to action for
your next story

23. Create a system to
collect the kinds of
stories you need

24. Q & A Time

25. Thank you for joining us for
this session!
Questions?
vanessa@thestorytellingnonprofit.com
@vanessaechase

26. Virtual Conference
January 27 to 31, 2014
pfa-blog.com/home/the-storytelling-non-profit-virtual-conference/