Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 4 most popular social media networks – Facebook, Twitter, LinkedIn, and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

1. © Constant Contact 2014
Basics of Social Media
Why use it, which channels and what to say
#yoursmm @vanessacabrera

2. Chief Creative Officer
2
YOUR SOCIAL MEDIA MENTOR
Vanessa Cabrera
yoursocialmediamentor@gmail.com
facebook.com/yoursocialmediamentor
@vanessacabrera
linkedin.com/in/vanessacabrera

3. © Constant Contact 2014
3
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4. © Constant Contact 2014
4
Why are we here today?

5. 5
You are not alone
of small businesses
54% of nonprofits
57%
Source: Constant Contact Nonprofit
Pulse Survey
Source: Constant Contact Small
Business Survey
need help with social
media marketing.
need help with social
media marketing.

6. 6
Concerns?
I’ll never have
millions of fans.
Social media looks
really interesting,
BUT…
I don’t know what to
say on social media.
Using new
marketing tools
sound great, BUT…
I’ll never have a
dedicated staff to do
it right.
Reading what’s
being said sounds
useful, BUT…
I just don’t have the
time to stay current.
I hear about new
tools and networks
every day, BUT…

7. 7
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing

8. 8
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing

9. 9
What you do have is powerful
#yoursmm @vanessacabrera
Loyal, happy
customers
An excellent
experience
Interesting and
important things
to say!

10. 10
Agenda
Why use social media?
The top 4 social networks
What do I say?
Get started today

11. Why use social media? | Top 5 social networks |
What do I say? | Get started today

12. Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social
Networking Benchmark Report
86%
B2C
Source: Uberflip
87%
B2B
Source: Clearpoint Agency

13. Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases
on social networks
68%
Source: MDG Advertising
learn more about
a charity if they
see a friend
posting about it
74%
rely on social
networks to guide
purchase
decisions
Source: Fedelta

14. 14
Why use social media?
Engagement is the new word of mouth

15. 15
Why use social media?
ENTICE to
stay in touch
ENGAGE
People
Engagement
drives SOCIAL
VISIBILITY
Provide a “Wow!”
EXPERIENCE

16. Why use social media? | Top 4 social networks |
What do I say?| Get started today

17. 17
Top 4 social networks
Which social media?
The top networks
Facebook
Pinterest
TwitterLinkedIn

18. 18
Top 5 social networks
Facebook
All
Primary Audience
Useful, interesting, informative
content
Looking For
Sharing text, photos, videos and
reaching a large audience
Best For
B2B, B2C, nonprofit
Used By

19. 19
Top 5 social networks
Linkedin
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By

20. 20
Top 5 social networks
Twitter
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and
curated content
Best For
B2C, nonprofit
Used By

21. 21
Top 5 social networks
Pinterest
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products,
how-to, e-books
Best For
B2C
Used By

22. 22
Name Facebook LinkedIn Twitter Pinterest
Primary
audience
All Business Young adults
Women,
foodies,
crafters
Good for
what?
Sharing text,
photos,
video, links
Sharing
news,
product info,
testimonials
Sharing
news, text
updates,
links to info
Pinning
photos,
video,
graphics
Best for
what?
Sharing
engaging
content,
reaching a
large
audience
Thought
leadership
Sharing
original and
curated
content
Sharing
products,
how-to/tips,
e-books

23. Why use social media? | Top 5 social networks |
What do I say? | Get started today

24. What do I say?
What do I say?
Get likes, shares,
comments
Entertain, invite conversation, ask
questions, images & video
50%
Be useful & informative
Industry info, hints + tips,
curate content
30%
About your business
Calls to action, not “buy now” 20%

25. What do I say?
What do I say?
50%
Entertain, invite conversation,
ask questions, images & video

26. 30%Industry info, hints & tips,
curate content
What do I say?
What do I say?

27. What do I say?
What do I say?
20% Calls to action,
not “buy now”

28. What do I say?
Content ideas
28
What’s new at your business/organization?
What did you do recently to help someone
achieve success?
What advice have people been asking you
for lately?
3 questions to ask

32. “What do I say?” exercise…
1
What’s something you could share this week that’s
entertaining and invites conversation (50%)?
2
What’s something you could share this week that’s
about your industry, hints or tips, or is curated (30%)?
3
What’s something you could share this week
about your business but is not about “buy now” (20%)?

33. Why use social media? | Top 5 social networks |
What do I say? | Get started today
33

34. Start with Facebook

35. Get started today
Tip 1:
35
Page vs. profile
Facebook.com/pages/
create
Fill out info
Add logo and cover
photo
Create your page

36. Get started today
Tip 2:
36
Email marketing
In your store/office
Website
Events
Business cards
Tell people
you’re there!

37. Get started today
Tip 3:
37
50% 30% 20% rule
Use the 3 questions
Ask your audience
Start posting

38. One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did you
know?
OR
Check out
these tips
Wednesday
Time: morning
Fill in the
blank
Thursday
Time: afternoon
Having a
sale this
weekend!
Glass of wine
(celebrate!)

39. 40
Social Media Quick Tips
Use online tools to save you time
Don’t ditch your email marketing efforts
Run a social campaign to build your Facebook
followers

40. Halfmoon YogaHalfmoon Yoga
B•B•Q
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