SCIP stands for The Strategic and Competitive Intelligence Professionals (SCIP - www.scip.org), formerly the Society of Competitive Intelligence Professionals. It is a global non-profit membership organization for everyone involved in creating and managing business knowledge. Their mission is to enhance the success of their members through leadership, education, advocacy, and networking. We (ValueNotes), in association with SCIP, are trying to initiate a SCIP chapter in India. Through this survey, we want to gauge your level of interest in being a part of this initiative.

1. SCIP India Chapter
Survey
July 2011

2. Survey Overview
•
Total no. of Respondents: 116
•
Survey Timeline: 3 weeks (June 15 – July 07)
•
Respondent base: Internal databases, SCIP India members, CI experts
•
Promotion mechanisms: Websites, direct survey links, online ads, ads on our
newsletters, LinkedIn groups, etc
•
Respondent were from some of these companies:
• Pfizer, Shell
• Forbes Marshall
• P&G
• Royal Bank of Scotland
• Deloitte
• Ernst & Young
• Carrefour
Majority understand the need of making informed decisions based on CI
2

3. Relevant experience in CI
How long have you been a strategic, marketing and/or business intelligence user
or provider?
Tenure of CI profession
20.5%
13.1%
Less than a year
1-4 years
5-9 years
10+ years
33.6%
32.8%
Majority have been in the CI profession for more than 4 years
4

4. Role in CI
How would you identify your current role within the CI community?
Role in CI
13.1%
24.6%
Service Provider:
Consultant/Vendor of CI
services
Practitioner working within an
organisation
Other (please specify)
62.3%
Good mix of respondents from both providers and practitioners
communities
5

5. Interest in SCIP India Chapter
If SCIP were to start an India chapter, how interested would you be in becoming
a member?
Interest in SCIP chapter India
6.9%
Pfizer
Shell
Forbes Marshall
P&G
Royal Bank of
Scotland
52.6%
40.5%
Very interested
Interested
Neutral
Limited interest
Not interested
Oracle
Deloitte
Ernst & Young
Carrefour
Crompton Greaves
All respondents were interested in being part of the CI chapter
6

6. Frequency of chapter meetings
If interested, how often would you be able to attend meetings of the chapter?
Frequency of chapter meetings
16.8%
35.4%
Monthly
Quarterly
Twice a year
Depends (on topic, on
schedule, on location, etc…
please specify)
27.4%
20.4%
Good mix of responses
7

7. Benefit of being a member
How do you expect to benefit from it?
SCIP Chapter Surve y - India
Get to hear international speakers (experts in CI)
Discuss ethical issues of doing CI in India
Increased business opportunities
Identify partner companies for conducting CI
Education on CI methods
Network with other CI professionals
Discuss India specific CI challenges and solutions
0%
10%
20%
30%
40%
50%
60%
Aligns with the SCIP mission and vision
8
70%
80%
90% 100%

8. SCIP India Chapter
What topics would you like to be discussed at these meetings?
•
CI strategies, tools and Techniques
•
Best Practices in CI in India
•
India specific CI issues
•
Role and importance of CI, Ethics, methodologies
•
Specific CI challenges and opportunities in the Indian Context
Varied range of CI topics
9

9. Locations for Chapter meetings
What locations you would be willing to travel to in order to attend a chapter
meeting?
Locations for chapter meetings
70.0%
60.0%
59.5%
50.0%
46.6%
41.4%
40.0%
30.0%
18.1%
20.0%
19.0%
10.0%
0.0%
Mumbai
Delhi
Bangalore
Chennai Other (please specify)
Mumbai turned out to be the most preferred location
10

10. Steering Committee
Would you be interested in being a part of the steering committee?
Steering Committee
Yes
No
44.8%
55.2%
Majority wanted to!
11

11. Contribution to steering committee
What do you think you would be able to contribute?
Contribution to steering committee
70.0%
65.1%
60.0%
60.3%
52.4%
50.0%
38.1%
40.0%
30.0%
20.0%
7.9%
10.0%
0.0%
Your time in
helping
organising
events
Speaking at
events
Hosting an
event at your
city
Identifying
and bringing
on board
new
members
Good mix of responses
12
Other
(please
specify)

12. Steering Committee
Qualification criteria for steering committee members
•
Interested in being a part of the steering committee
•
At least 5-9 yeas of relevant CI experience
•
Frequency of attending chapter meeting: at least monthly or quarterly
•
Location preference for chapter meetings: willing to travel to at least 2 cities
(Mumbai being one of them preferably)
•
Contribution to steering committee: atleast one of the following: Time in
organizing events or Hosting events at your city
•
Current location: Mumbai, Delhi, Bangalore, Pune
•
LinkedIn profile – past experience, education background, etc.
•
Based on the above, we short-listed 15 candidates, whom we later talked to to get
a clearer understanding of their interest. This process is still underway.
We shortlisted 15 based on this…
13

13. Thank You
Arun Jethmalani, ValueNotes Database Private Limited
1 Bhuvaneshwar Society, Abhimanshree Road, Pashan, Pune 411008. India
Tel: +91 20 6623 1700 | URL: www.valuenotes.biz | Email: research@valuenotes.biz
Find out more on: LinkedIn - SCIP India (Group)