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Sales Director 
Mission: Deliver the division sales and Gross Margins. Define and deploy the 
commercial strategy. Manage and animate the sales department. Deploy the selling 
machine methodology, process & tools 
Responsibilities: 
Define & recommend the commercial strategy 
• Recommend the distribution strategy to achieve our sales 
target on every Product Line. 
• Set up a strong business “acquisition plan”: identify 
opportunities & levers. Follow up of the negotiations 
• Ensure the sales budget is supported by robust Customer 
Development Plan (CDP) for each strategic customer in which 
we want to grow faster... 
• Revise & set up on a yearly basis multi specialist terms & 
conditions which should support our multi specialist strategy. 
Manage the sales force 
• Provide and control budget plan to be realised by each Key 
Account Manager (KAM) and Sales Representative. 
• Define twice a year sales force visit frequency & visit planning 
recommendation of each sale representatives 
• Ensure the right geographic and spend coverage of the 
market by Sales team and correct use of our CRM 
• Analyse & follow, per sale people, results of Corrective Action 
Plans (CAP) /Business Opportunities (BOP) 
• Set up on a quarterly basis sales force review 
• Coach the sales team, for example through specific joint visits 
• Motivate the team by recognition of the best performers. 
Manage the customer’s performance 
• Analyse Top customers monthly sales performance. 
Validation of the customers symptoms, provide the customer 
pathologies & validate CAP/BOP 
• Define sales plan for each product launch 
• Define stock management if needed 
Organize the sales department: 
• Ensure sales routines calendar implemented with right 
contents to increase our global sales efficiency. 
• Revise each year the sales force seizing & sales areas 
• Revise each year the specialisation needs (channels or 
products) & KAM positions. 
Professional Skills: 
• Negotiation 
• Presentation to the 
customer 
• Commercial 
Correspondence 
• Legal and Terms & 
Conditions Awareness 
• Business Case 
• Customer Development 
Plan 
• Product Marketing 
Transversal Skills: 
• Results Orientation 
• Agility 
• Adaptability 
• Communication 
• Customer Orientation 
• Problem Solving 
• Project Management 
Other: 
• Excellent Sales & 
Negotiation skills 
• Strong understanding of 
customer and market 
dynamics & requirements 
Languages: 
Local Language & English 
Education: 
Management / Business School 
Professional Experience: 
10 years Sales & Marketing 
experience out of which half 
“Commercial“, successful career 
(KAM expertise and/or Sales 
Force management expertise)

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Valeo Service Sales Director Job Description

  • 1. Sales Director Mission: Deliver the division sales and Gross Margins. Define and deploy the commercial strategy. Manage and animate the sales department. Deploy the selling machine methodology, process & tools Responsibilities: Define & recommend the commercial strategy • Recommend the distribution strategy to achieve our sales target on every Product Line. • Set up a strong business “acquisition plan”: identify opportunities & levers. Follow up of the negotiations • Ensure the sales budget is supported by robust Customer Development Plan (CDP) for each strategic customer in which we want to grow faster... • Revise & set up on a yearly basis multi specialist terms & conditions which should support our multi specialist strategy. Manage the sales force • Provide and control budget plan to be realised by each Key Account Manager (KAM) and Sales Representative. • Define twice a year sales force visit frequency & visit planning recommendation of each sale representatives • Ensure the right geographic and spend coverage of the market by Sales team and correct use of our CRM • Analyse & follow, per sale people, results of Corrective Action Plans (CAP) /Business Opportunities (BOP) • Set up on a quarterly basis sales force review • Coach the sales team, for example through specific joint visits • Motivate the team by recognition of the best performers. Manage the customer’s performance • Analyse Top customers monthly sales performance. Validation of the customers symptoms, provide the customer pathologies & validate CAP/BOP • Define sales plan for each product launch • Define stock management if needed Organize the sales department: • Ensure sales routines calendar implemented with right contents to increase our global sales efficiency. • Revise each year the sales force seizing & sales areas • Revise each year the specialisation needs (channels or products) & KAM positions. Professional Skills: • Negotiation • Presentation to the customer • Commercial Correspondence • Legal and Terms & Conditions Awareness • Business Case • Customer Development Plan • Product Marketing Transversal Skills: • Results Orientation • Agility • Adaptability • Communication • Customer Orientation • Problem Solving • Project Management Other: • Excellent Sales & Negotiation skills • Strong understanding of customer and market dynamics & requirements Languages: Local Language & English Education: Management / Business School Professional Experience: 10 years Sales & Marketing experience out of which half “Commercial“, successful career (KAM expertise and/or Sales Force management expertise)