PowerPoint from my PCMA joint chapter meeting in Los Angeles today. Topic: 'Your Online Brand: The New Answer to 'Why Do You Matter?'

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Your Online Brand: The New Answer to
“Why Do You Matter?”
Presented by:
Valarie Sparks
@SparksSocial on Twitter

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ending of Social Media for Personal
and Business

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Definition of a Personal Online
Brand?

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How to Measure
Your Online Brand
TO DO: Google Search Your Name
- LinkedIn Public Profile
- Twitter Profile and All Tweets
- Facebook Public Profile
- Pinterest Pins
- Google+ Profile

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#1 Who’s Viewing Your LinkedIn Profile
3 Ways to Measure
Your Online Brand Brand

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# 2 Increase in Quality LinkedIn Invitation
Requests
# 3 Increase in Quality Twitter Followers
# 4 Are clients requesting to be your Friend
on Facebook?

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Your Online Image Impacts Your
Organization’s Brand
• Ranting about Employment Satisfaction
• Discussing other employees
• Sharing proprietary information
• Discussing Salary / Bonus
• Discussing Race, Religion, Gender,
Politics

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Online First Impression
• Are you 2nd degree connected to me on
LinkedIn?
• Grammatical Errors / Misspellings in
LinkedIn Profile/Twitter Bio
• Are you easily found on Facebook and
Twitter?

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1st Impression

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Poor 1st Impression

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Facebook First Impression
Checklist
#1 Review Your Public Profile

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#2 Review Your Own Timeline

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#3 Liking Facebook Company Pages is
Public and visible on the news feed of all of
your friends
- Have you “liked” any
inappropriate/Facebook pages?

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Narcissism
Excessive or erotic interest in oneself and
one's physical appearance.

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Your Authentic
Social Media Voice
• Be Genuine, Non-Promotional
• It’s not about you
• Humor
• Images
• Facebook is a break from responsibilities
• Facebook is not meant to be a diary
• #Hashtag Craze

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Twitter
Purpose: Promote Others, Share Relevant
Information, Share Important Personal
Topics of Interest to You
• Strengthen Your Online Brand During
Conferences (Official Conference
Hashtags) #imex14

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• As yourself “Would this tweet of interest to
my followers?” Is this what they signed up
for?
• Those you are following are a direct
reflection of you and your organization
• Protected Tweets?

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Sample Twitter Bio

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LinkedIn
• Sending invitation requests to complete
strangers (i.e. prospecting)
• Personalize all invitation requests
• Status updates no more than once a week
is sufficient

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Twitter lingo doesn’t translate onto LinkedIn
Exist on LinkedIn
Auto Posting via
Multiple Social Media Sites

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