1. Next Generation Content Technologies
Content Strategy Forum ´13 , Helsinki 11. - 13.9.2013
Prof. Caj Södergård
VTT Technical Research Centre of Finland

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VTT Technical Research Centre of Finland
VTT IS
 a globally networked multitechnological applied
research organisation
VTT HAS
 extensive cross-disciplinary technological and
business expertise
 unique research infrastructure
 comprehensive global partnership networks in
business, industrial and research communities
VTT CREATES
 new technology and science-based innovations
in co-operation with domestic and foreign
partners
Focus areas of research
 Applied materials
 Bio- and chemical processes
 Energy
 Information and communication
technologies
 Industrial systems management
 Microtechnologies and electronics
 Services and the built environment
 Business research
VTT Group
 Turnover 316 M€ (2012)
 Personnel 3,206 (31.12.2012)
 Established 1942
 VTT has been granted
ISO9001:2008 certificate.

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 How to serve the multitude of
user devices ?
 Smart interaction with content
 Content targeted to user
context
Topics

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Currently: content goes mainly to PC
Print first → Digital first

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Coming years: A lot of new screens….
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→ Mobile first

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Electronic paper
Source: Leia Media, Next Media
Low-cost replacement for paper – not a tablet computer

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Smart television
Source: Samsung
Source: LG Electronics, Flickr

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Glasses
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Source: Antonio Zugaldia, Flickr

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Smart watches
Source:Bin im Garten, Wikipedia

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Public screens – digital signage
Source: Next Media

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How to manage the terminal “chaos”:
Create once - publish everywhere
Content

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How – by future friendly content
 Separate content and presentation
 Long traditions (…Aristotle)
 SGML
 HTML + Stylesheet CSS…
 XML, XHTML
 HTML5
 ePub
Source:VTT

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“Rhetoricians have long created and
used a distinction “between what is
communicated through language and
how this is communicated”:
Aristotle phrased this as the difference
between logos (the logical content of a
speech) and lexis (the style and
delivery of a speech)
Gideon Burton in “Silva Rhetoricae”
Already the ancient Greeks separated content and presentation

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How – by future friendly content
 Separate content and presentation
 Long traditions (…Aristotle)
 SGML
 HTML + Stylesheet CSS…
 XML, XHTML
 HTML5
 ePub
 Metadata central – more preparations,
but savings later on
 Modern Content Management System
(CMS) should enable this Responsive
Web design
 In practise difficult - meaning is often
coded visually
Source:VTT

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Two visualisations of the same content in HTML5
Source:VTT
Phone view Tablet view

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Moving sessions across terminals - Korean N-screen
Source: KI-ITC

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 How to serve the multitude of
user devices ?
 Smart interaction with content
Topics

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Smart interaction with content
 The magic of touch
ia

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Source: Kaisa Aalto,Next Media seminar 16.2.2012

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Window Shopping – case Adidas
Source: Yahoo

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Smart interaction with content
 The magic of touch
 Speech recognition
 Gesture, finger, face recognition
ia
Source: VTT

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Speech recognition
Gesture control
Brain-computer

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Smart interaction with content
 The magic of touch
 Speech recognition
 Gesture, finger, face recognition
 Future: thought, feeling….
ia
Source: VTT
Source: Next Media

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 How to serve the multitude of
user devices ?
 Smart interaction with content
 Content targeted to user
context
Topics

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Content targeted to user situation (context)
 Enhancing print with virtual objects
(Augmented Reality)
 Presenting objects (shops,
attractions…) in the camera view of
your phone
City Lens. Source: Nokia
Sparkly Market campaign. Source:VTT

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…like news in spatial context
 Experiment in the Finnish Next Media program
 View places of news and event
announcements
 The items are places in camera view of your
mobile phone (Augmented Reality)
Next Media project
Research partner: VTT
Company partners: Sanoma, Undo, Forum
Virium,

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Smart environments talk to you
Through
 QR codes
 Bluetooth
 Geolocation
 Near field communication
(NFC)

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…like VTT´s media chair
Camera
2D-Code
Loadspeakers Video display

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Summary: Next generation content technologies
 Current
 To keep track of Web server
 Device: PC
Properties Current Next Generation
User devices Mostly PC´s A multitude of terminals
Interaction with content Keyboard, mouse Touch, speech, gesture, brain
Targeting of user context Office, home Location, environments
Leading principle Content & presentation
bundled
Content and presentation
separated: Logos ≠ Lexis

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VTT creates business from technology