What's next in video marketing? Will it just be pre-rolls in front of your videos? There is a need of improving viewer engagement with original content and with less distraction. In this presentation we highlight the possibilities of how to encounter pre-rolls and see what options content creators have or can have in the future in order to engage and convert their viewer to loyal audiences and customers. This presentation aims for content marketers, video marketers and digital marketers who wants to explore new ways of engaging with their customers and audiences.

1. Beyond Pre-rolls
What is next in video content marketing
24th June 2015
Videopath I Berlin
!
@videopath

3. Digital
Marketers

6. How do you take
advantage of the
potential of video?

7. Here are the options:
Pre-rolls
Banner Ads
In-read
Original Content
Interactive Content
Merged Content
Distract Engage

8. Here are the options:
Pre-rolls
Banner Ads
In-read
Original Content
Interactive Content
Merged Content
Distract Engage

9. Its time to talk about
Pre-rolls

10. Pre-rolls
94% skip rate
Can alienate viewers
Can damage the brand

11. “Pre-roll ads simply don’t fit the target audience
anymore. The YouTube generation wants instant
access to whatever they want to see. Waiting in
any form is a major turnoff, and it sets your brand
off on the wrong foot for effective engagement.”
Pete Borum - Reelio writing for smartinsights.com

12. So what is a content
marketer to do?

13. Here are the options:
Pre-rolls
Banner Ads
In-read
Original Content
Interactive Content
Merged Content
Distract Engage

14. Original content

15. Interactive Video
Content

16. Merged Content =
Multimedia content, such as video and
web, integrated into a seamless
experience

21. We would love to hear
from you!
nima@videopath.com
!
@videopath
!
videopath.com
!