This document provides an overview of new VMware technologies for small and midsize businesses and outlines the agenda for the presentation, including: 1. Solutions beyond server virtualization 2. A customer panel discussing how they virtualized, automated, and connected their infrastructure 3. A question and answer session 4. Next steps The presentation notes that 65 million servers worldwide are already virtualized and that VMware aims to simplify IT for small and midsize businesses through automating management, enabling connectivity and access from any device, and virtualizing servers and desktops.

2. Disclaimer
• This presentation may contain product features that are currently under development.
• This overview of new technology represents no commitment from VMware to deliver these
features in any generally available product.
• Features are subject to change, and must not be included in contracts, purchase orders, or
sales agreements of any kind.
• Technical feasibility and market demand will affect final delivery.
• Pricing and packaging for any new technologies or features discussed or presented have not
been determined.
CONFIDENTIAL 2

3. Meet Our Panel
Robert Hans
Head of IT Infrastructure
Schwan-STABILO Cosmetics
Mark Lockwood
Internal Systems Manager
Aldermore Bank
Laurent Gigante
Network and Integration Group Manager
Smiths Detection
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4. Agenda
4
1 Solutions Beyond Server Virtualization
2 Customer Panel: Virtualize, Automate, Connect
3 Q&A
4 Next Steps

5. 65M 70%
AND GROWING
ARE VIRTUALIZED
WORLDWIDE
Small and Midsize Businesses
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6. SECURITY24/7 ACCESS MANAGEMENT
LIMITED
RESOURCES
$$$
IT
MANAGER
Universal IT Challenges
CONFIDENTIAL 6
MOBILITY

7. Simplifying IT for Small and Midsize Businesses
CONFIDENTIAL 7
Automate
Simplified Management
Centralized intelligent management and security
for IT infrastructure, operations and desktops
Business Continuity and
Disaster Recovery
Infrastructure and
Operations Management
Security and Compliance
Connect
Simplified Access
Access to content and applications
securely from any device,
anytime, anywhere
Desktop and App
Delivery
Collaboration App
Simplified Infrastructure
Virtualize and consolidate
servers and desktops. Increase
application resiliency
Virtualize
Server Virtualization
and Consolidation
Desktop
Virtualization
Software Defined
Storage

8. Virtualize
Robert Hans, Schwan–STABILO Cosmetics GmbH & Co. KG

9. Company Overview
• Schwan–STABILO Cosmetics GmbH & Co. KG, part of the Schwan-STABILO group
• Private label manufacturer of cosmetic pencils
• World market leader
• Headquartered in Heroldsberg, Germany
• 2,919 employees worldwide, 32 colleagues in IT
• 297 Mio Euro global sales in FY 2013/14
• 11 production sites worldwide. 3 data centers at headquarters

10. Products of Schwan-STABILO Cosmetics

11. Business and IT Challenges
• Data is growing quickly and free disk space was decreasing, creating need to scale storage
• Running out of CPU and RAM
• Wanted to migrate our Citrix infrastructure to virtual desktops with Horizon View 6
• We did not know how much disk space, i/o, compute needed for virtual desktops
• Performance problems with storage access
• We needed to implement SAP BI on our virtual infrastructure

12. Solution Implemented
• vSphere Flash Read Cache
• 4 new rack servers with FusionIO PCIe (HP 1205GB
MLC G2 PCIe ioDrive2)
• 4 FusionIO mezzanine modules for existing blade servers
(HP BLc 1.2TB MLC ioDrive)
• 8 vSphere hosts for general servers, all with vSphere 5.5
Enterprise Plus, 220 virtual servers
• Accelerate I/O intensive applications by adding a flash
cache object to their disk files
• Before this, we did not have any flash acceleration at all

13. Software-Defined Storage with VMware Virtual SAN
• 4 new rack servers HP DL380p Gen8 with 2HE and 25 slots for 2,5” disks
• All 4 new servers have 3 disk groups contributing to the Virtual SAN Datastore.
Each disk group has 7 HDDs (900GB 6G SAS 10k) and 1 SSD (800GB 6G SAS MLC)
• Cluster consists of 12 hosts (8 hosts for server VMs, 4 hosts for virtual desktops), distributed
over 2 sites
• 8 hosts in the cluster have no disks contributing to Virtual SAN. Could be in a next step.
• Virtual SAN licenses for all 12 hosts (24 processors) so that every VM in the cluster could have
it’s disk files on Virtual SAN
• Beginning to have all disk files of our virtual desktops on Virtual SAN.
• Our existing storage solution is based on 6 nodes of HP StoreVirtual 4630, which is still
providing clustered storage for all our Server VM’s.
• Solution in place since August 2014
• Attention: Important to have all components on the VMware HCL

14. Software-Defined Storage with VMware Virtual SAN
HP StoreVirtual4630
4 Hosts
3 Storage Nodes
ServerVMsVirtualDesktops
HP Blade BL460c
Store Virtual 4630
3 Shelfes
with 75 SAS disks
à 900 GB
HP DL380p
2 Hosts
with Storage
New, with Virtual SAN
Old
Datacenter 2Datacenter 1
4 Hosts
3 Storage Nodes
ServerVMsVirtualDesktops
3 Shelfes
with 75 SAS disks
à 900 GB
HP DL380p
2 Hosts
with Storage
New, with Virtual SAN
Old
HP Blade BL460c
Store Virtual 4630

15. Implementing Horizon 6 (with View)
• All disk files are stored on our VMware Virtual SAN
• 4 servers (BL460c) are dedicated for our virtual desktops, using vSphere 5.5 Enterprise Plus
• Licensed are 150 VMs concurrent use with View Premier Add-on
• Within the VMs we are using Win7 and Win8.x, licensed via VDA (Virtual Desktop Access) or SA (Software
Assurance). No Windows Server Datacenter license is bound to that servers
• DRS rules guarantee that only virtual desktops are running on these hosts
• We want to use our software distribution system, which are already in place for our physical desktop
computers.
• This solution will replace our existing Citrix XenApp infrastructure
• Prototype is running well, Go Live is end of this year

16. Implementing Horizon 6 (with View)
• Dynamically generated linked clones for:
– mobile users with laptop or other devices
– users in remote locations
– home office users
• Persistent and dedicated full clones for
– administrative workstations
Home Office User
Local Users
Mobile User
View
Security Server
VIEW
COMPOSER
Centralized Virtual
Desktops
Platform
VMware vSphere
Horizon 6 with View
Parent
Image
Linked
Clones
Administrative Workstation
Full Clones
VIEW
Connection Server

17. SAP BI on separate vSphere 5.5 cluster
• Purchased 2 new HP BL460c Gen8 servers
• Licenses purchased:
– VMware vSphere 5.5 Enterprise Plus for 4 processors
– Microsoft Windows Server Datacenter Edition for 4 processors
• SAP BI was a new implementation. We had nothing before.
• Separate cluster based on these 2 new hosts, part of the virtual distributed switch (vDS)
• The cluster hosts are separated into 2 datacenters/sites for high availability

18. Benefits Realized and Best Practices
• We now have 66 TB of new Virtual SAN disk space. All virtual desktop VMs are placed there. Enough disk
space at the moment.
– For the future it is much easier and cheaper to scale storage. Just replace old blade servers with new rack server
hardware including disks and SSD’s. No additional licenses are necessary.
• We have enough RAM and CPU for now, because of the 4 new additional servers.
• We dedicated the usage of the servers/hosts:
• 8 hosts for server VM’s
• 4 hosts for client VM’s (VDI)
• 2 hosts in a separate SAP cluster (starting with the SAP BI project)
• We optimized the Microsoft licensing. No Windows Server Datacenter licenses on the VDI hosts
• Horizon View enables us to flexibly provide users with virtual clients. They have the same look and feel as
on physical computers, including all corporate software packets via software distribution.
• vFRC helps us now to solve disk performance issues of some critical applications
• SAP BI is now running very well in a separate cluster on separate hardware. We can scale by extending
this cluster with more servers

19. Automate
Mark Lockwood, Aldermore Bank

20. Company Overview and Business Challenges
Company Overview
• Aldermore Bank, founded in 2008
• Fastest growing bank in Europe
• 2012 profits - £800k, 2013 - £25m, 2014 ytd – £18.5m
• 1000 employees
• 12 office locations around the UK, 2 data centres
• 12 IT ops staff
IT Challenges
• Keeping up with change
• Keeping the lights on in the current environment
• Financial Services regulations: Disaster recovery and service availability

21. Solution: VMware vCenter Site Recovery Manager

22. Solution Overview
• Purchased vCenter Site Recovery
Manager Standard
• Upgraded both data centres to 5.5
• Installed SRM on both sides and
deployed Replication Appliances
• Link the sites together
• Set the VMs to replicate
• Configure any changes in IP

23. Tips and Tricks: Networking
• Network throttling
– Via packet management
– Via switch bandwidth

24. Tips and Tricks: Auditing
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25. Tips and Tricks: Migration
• VM migration using SRM
– Protect VM using SRM and replicate
– Create a Protection Group and Recovery Plan
– Run a planned recovery
– Remove protection
– VMs are now live in the DR site
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26. Tips and Tricks: Alterations
• VM edit is locked
– Run a test recovery
– Clone recovered VM
– Revert recovery
– Break SRM link
– Alter both VMs
– Shut down clone and remove from inventory
– Change UUID of cloned disks to match live VM
– Re-configure SRM
CONFIDENTIAL 26

27. Summary
 Plan your DR situations
 Set SRM to fit your environment, not the other way round
 Test, test, test
CONFIDENTIAL 27

28. Connect
Laurent Gigante, Smiths Detection

29. Company Overview
Smiths Detection is:
Our Mission:
The world’s leading provider of advanced technologies to identify constantly evolving
chemical, biological, radiological, nuclear and explosive (CBRNE) threats. Equipping our
customers with high integrity solutions to safeguard society, protect life and support the
free flow of trade.
Market leadership based on delivery of more than:
• 70,000 X-ray inspection systems
• 275,000 chemical agent detectors
• 23,000 explosives trace detectors
• The world leader in the provision of Government regulated systems to detect and identify
CBRNE materials and other dangerous or illegal objects, for homeland security and the military.
• Sales $875M -Total employees 2300 - 9 manufacturing centres, 11 regional sales offices, sales
to 180 countries, R&D in 6 countries.

30. Wide range of technologies
Explosives Trace
Detection
Checkpoint X-Ray Explosives
Detection System
Integrated
Systems
Cargo X-RayMillimetre
wave
Searching for: explosives, weapons & contraband in a wide range of markets
Airport Security Critical Infrastructure Ports & Borders
Security and Inspection Market
Military
Chemical &
Biological

31. CCTV-Customs HQ
HCVG
Modularity to meet your needs!
ARD 1st level
ARD 2nd level:
Targeted radiation
detection
Smiths Solution for Integrated Cargo Inspection Systems
ContainerIdentification
OCR
HCVP: high throughput for 100%
scanning!
HCVT: simple & green inspection!
HCVL: to increase the security
HCVS
The world class system!
viZual
Discrimination at High Energy
R2S
DMS Center-
Customs HQ
HCVM: Mobile inspection where
you need it!
Radioactive material detection

32. OPTIONS
HCVTM
HCVMTM
HCV Mobile
HCVPTM
HCV Pass Thru
HCVLTM
HCV Light Vehicles
HCVGTM
HCV Gantry
HCVTTM
HCV Train
HCVSTM
HCV Stationary
HCVTM PRODUCT
LINE
Based on Cargo Vision
Platform
6 RANGES
20 PRODUCTS

34. HCV Cargo Vision
TM
Platform

35.  Gamma & Neutron detection
 Automatic process in one pass
 Combination of technologies
 Fully integrated system
 False alarms minimized
 ANSI compliant
ARD
TM
Automatic Radioactive Material Detection

36. Solution Implemented
Nvidia Grid K1 Tesla K20Teradici Apex
BIOS
Hardware
DELL T620
VmWare
ESXi 5.5
Virtual Machines
(Windows 2008R2, Sql
Server Windows 7
Linux)
VmWare View 5.3
CargoVision
vCenter
ESXi
Vmware vSphere
Client
iDrac
Dell T620 OEM
4 releases per year
Thin
client
Wyse
D90Q7
RIW
RIW
PAT
CMW
RIW
CIW
OCR
IAW
DBW
Intel Xeon Phi
Zero client Wyse P25
PCR8-15
Serial Feature LAN
PCR8-15
Serial Feature LAN
Baystack 5510-48T Switch
Pwr Status Up
RPSU Base Down
Console
13 15 17 19 21 231 3 5 7 9 11
2 4 6 8 10 12 14 16 18 20 22 24
25 27 29 31 33 35
26 28 30 32 34 36
37 39 41 43 45 47
38 40 42 44 46 48 47 48
Speed Link/ActSpeed Link/Act
SpeedSpeed Link/Act Link/Act
SpeedSpeed Link/Act Link/Act
Speed Link/Act Speed Link/Act
Link/
Act
In Use
Link/
Act
In Use

37. Solution Benefits
Virtualized
Cost
Weight - 46%
HCVG/P/L
Virtualized
Cost
Weight - 50%
HCVM
Virtualized *
Cost
Weight +22%
HCVX_e
Next in our IT roadmap:
VMware High Availability
VMware Fault Tolerance
VMware vCloud Air
VMware NSX

38. Best Practices
Key elements of this success
Scrum
Scrum naturally focuses an entire organization
on building successful products. It delivers useful
features at regular intervals as requirements,
architecture, and design emerge, even when using
unstable technologies.
Scrum and Software Agility
Close collaboration between the
development team and business experts;
Face-to-face communication (as more
efficient than written documentation)
Frequent delivery of new deployable
business value software
 Tight, self-organizing teams
 Ways to craft the code and the team
to allow for continuous adaptation to
changing
0
5
10
M…
A…
N…
F…
M…
A…
N…
F…
M…
A…
N…
F…
M…
Innovation
Stabilisation

39. Q&A

40. Simplifying IT for Small and Midsize Businesses
CONFIDENTIAL 40
Automate
Simplified Management
Centralized intelligent management and security
for IT infrastructure, operations and desktops
Business Continuity and
Disaster Recovery
Infrastructure and
Operations Management
Security and Compliance
Connect
Simplified Access
Access to content and applications
securely from any device,
anytime, anywhere
Desktop and
App Delivery
Collaboration App
Simplified Infrastructure
Virtualize and consolidate
servers and desktops. Increase
application resiliency
Virtualize
Server Virtualization
and Consolidation
Desktop Virtualization
Storage
Virtualization

41. Next Steps

42. Learn More About VMware Solutions for Small and
Midsize Businesses
• Visit the VMware Small and Midsize Business Booth
• View VMware solutions at www.vmware.com/go/smb
• Check out our VMware SMB blog at http://blogs.vmware.com/smb/
CONFIDENTIAL 42