business plan

1. “A subscription based service offering for watching
movies in local multiplex & theaters near you”
S p e n d L e s s & S e e M o r e
Strictly Private & Confidential
1
By: Vishesh Dalal
visheshdalal@hotmail.com
(m) 9833374280
(a) Mumbai, India

2. Basic Assumption:
Membership Fee: INR1,000 ; Average Subscription Fee: INR 1,250 ;
Average Ticket Cost: INR 275; Average Views: 4 to 5 movies per month/per member;
Average Movies released per month: 10 Movies (Bollywood 1)
0.03%
2.94%
5.88%
8.82%
0.01%
0.55%
1.10%
1.65%
Year 1
Year 2
Year 3
Year 4
Market Penetration
Urban Cities - India Mumbai
Rs. 1,527,485
Rs. 1,254,512
Rs. 1,216,550
-Rs. 1,043,576
Rs. 96,832,726
Rs. 79,786,953
Rs. 15,406,255
Rs. 639,519
Rs. 274,676,395
Rs. 224,306,716
Rs. 27,850,088
Rs. 22,519,592
Rs. 448,530,717
Rs. 368,826,479
Rs. 34,577,174
Rs. 45,127,064
Total Sales
Total Cost of Sales
Total Operating Cost
EBITDA
Year 4 Year 3 Year 2 Year 1
Year 1,
100 Year 2,
10000
Year 3,
20000
Year 4,
30000
Financial – Projections

3. Operating Cost – Year 1
Payroll, 38%
Sales and
Marketing,
0%
Depreciation
0%
Leased
Equipment,
11%Utilities, 3%
Insurance, 0%
Office Rent,
23%
Payroll
taxes, 11%
Audits, 4%
Payment
Processing
Charges, 2%
Others,
8%
Note:
Here Payroll does not include founders salary. It’s purely identified for teams(2 operations + 1
technical) salary.
Sales & marketing cost is zero for first year as our target for year 1 is only 100 users (testing
phase).
Rs. 500,000
Rs. 300,000
Rs. 150,000
Rs. 150,000
Rs. 100,000
Rs. 50,000
Rs. 36,000
Rs. 30,588

4. Start-up Cost
Legal -
Company
Registratio
n, Rs.
130,000
Website,
Rs. 350,000
Mobile
App, Rs.
300,000
CRM, Rs.
300,000
Start-up Expense
Legal – Company
Registration
Rs. 1,30,000
Web development w/
Payment gateway
Rs. 3,50,000
Mobile App
Development
Rs. 3,00,000
Customer
Management system
Rs. 3,00,000
Total Start-up Expenses Rs. 10,80,000
Note:
Total start-up cost is Rs. 10,80,000. Website & App development cost includes all hosting,
design & integration cost.
Why CRM? All business rules will be defined in CRM system which will govern
approval/rejection of card payment for members.

5. Seed Capital Utilization
Looking for Seed Capital of INR 3 million in exchange of equity.
What is Other Cost? During our discussion with multiplex companies, they hinted about
security deposits to do business with them. This is generally a good practice , as this will
prevent CINEPASS from new competition.
Other
Cost, Rs.
603,448
Start-up
Cost, Rs.
1,080,000
Operating
Cost, Rs.
1,316,552
23%
35%
42%