The document discusses cloud computing trends and their impact on businesses. It notes that cloud computing represents a major shift in IT similar to the transition from mainframes to PCs. APIs and mobile devices are driving more machine-to-machine communication and apps are increasingly accessed via mobile rather than browsers. Enterprises apps are moving to software-as-a-service models and everything is becoming more mobile-centric. Platform-as-a-service is making app development easier by handling infrastructure complexity. The document also discusses how cloud trends are impacting the product strategy of VISI, a cloud computing company.

1. Cloud Trends: The Impact to Your Business
And Customers
28 SEPTEMBER 2011
JASON BAKER/ VISI CTO

2. / COMPANY OVERVIEW
/ CLOUD EVOLUTION
OVERVIEW / CLOUD TRENDS
/ VISI CLOUD STRATEGY
2 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

3. COMPANY OVERVIEW
COMPANY OVERVIEW
/ FOUNDED IN 1994
/ MINNESOTA’S MARKET LEADER IN COLOCATION, HOSTED
SERVICES, MANAGED SERVICES AND CLOUD COMPUTING.
/ WHOLLY OWNED SUBSIDIARY OF TELEPHONE & DATA SYSTEMS.
TELEPHONE & DATA SYSTEMS IS A FORTUNE 500 COMPANY
WITH REVENUES IN EXCESS OF $5B.
3 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

4. THE CLOUD COMPUTING EVOLUTION
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5. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING MISNOMERS
/ CLOUD COMPUTING ISN’T VIRTUALIZATION
5 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

6. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING MISNOMERS
/ CLOUD COMPUTING ISN’T VIRTUALIZATION
/ CLOUD COMPUTING ISN’T IT-AS-A-SERVICE
6 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

7. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING MISNOMERS
/ CLOUD COMPUTING ISN’T VIRTUALIZATION
/ CLOUD COMPUTING ISN’T IT-AS-A-SERVICE
/ CLOUD COMPUTING ISN’T A UTILITY BILLING MODEL
7 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

8. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING IS…
/ A NEW PARADYME SHIFT IN IT – LIKE THE TRANSITION FROM MAINFRAMES TO PC’S
8 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

9. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING IS…
/ A NEW PARADYME SHIFT IN IT – LIKE THE TRANSITION FROM MAINFRAMES TO PC’S
/ AN EVOLUTION OF THE ENTIRE IT STACK – FROM SOFTWARE TO HARDWARE TO INFRASTRUCTURE
9 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

10. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING IS…
/ A NEW PARADYME SHIFT IN IT – LIKE THE TRANSITION FROM MAINFRAMES TO PC’S
/ AN EVOLUTION OF THE ENTIRE IT STACK – FROM SOFTWARE TO HARDWARE TO INFRASTRUCTURE
/ A NEW WAY OF THINKING ABOUT HOW WE DESIGN, BUILD, AND MANAGE IT
10 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

11. CLOUD COMPUTING EVOLUTION
CLOUD COMPUTING IS…
/ A NEW PARADYME SHIFT IN IT – LIKE THE TRANSITION FROM MAINFRAMES TO PC’S
/ AN EVOLUTION OF THE ENTIRE IT STACK – FROM SOFTWARE TO HARDWARE TO INFRASTRUCTURE
/ A NEW WAY OF THINKING ABOUT HOW WE DESIGN, BUILD, AND MANAGE IT
/ PROOF: TRY TO MOVE A CLOUD COMPUTING APPLICATION INTO A
TRADITIONAL ENTERPRISE IT ENVIRONMENT! IT WON’T WORK.
11 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

12. CLOUD COMPUTING EVOLUTION
THE EVOLUTION OF IT
12 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

13. CLOUD COMPUTING EVOLUTION
THE EVOLUTION OF SOFTWARE
13 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

14. CLOUD COMPUTING TRENDS
14 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

15. CLOUD COMPUTING TRENDS
THE RISE OF THE API’S
/ WEB QUICKLY TRANSITIONING FROM VIEWS & CLICKS TO MACHINE-TO-MACHINE COMMUNICATIONS
/ INCREASINGLY ACCESSING THE INTERNET VIA APPS VERSUS BROWSERS
15 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

16. CLOUD COMPUTING TRENDS
Total APIs over time
16

17. CLOUD COMPUTING TRENDS
Total APIs over time
17

18. CLOUD COMPUTING TRENDS
Total APIs over time
18

19. CLOUD COMPUTING TRENDS
Total APIs over time
19

20. CLOUD COMPUTING TRENDS
API BILLIONAIRE’S CLUB
13 billion API calls / day (May 2011)
10 billion API calls / month (January 2011)
Over 260 billion objects stored in S3 (January 2011)
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
8 billion API calls / month (Q3 2009)
3 billion API calls / month (March 2009)
20

21. CLOUD COMPUTING TRENDS
SAAS-IFICATION OF ENTERPRISE APPS
/ CRM  SALESFORCE.COM
/ CHATTER, DATABASE.COM, REMEDYFORCE
/ MICROSOFT STACK  BUSINESS PRODUCTIVITY ONLINE SUITE (BPOS)
/ INTUIT  QUICKBOOKS ONLINE
/ SAP BUSINESS BYDESIGN ERP
21 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

22. CLOUD COMPUTING TRENDS
SAAS-IFICATION OF ENTERPRISE APPS
/ CRM  SALESFORCE.COM
/ CHATTER, DATABASE.COM, REMEDYFORCE
/ MICROSOFT STACK  BUSINESS PRODUCTIVITY ONLINE SUITE (BPOS)
/ INTUIT  QUICKBOOKS ONLINE
/ SAP BUSINESS BYDESIGN ERP
/ APPLICATIONS LICENSED PER USER, NO MINIMUM COMMITMENT, NO TIMEFRAME
22 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

23. CLOUD COMPUTING TRENDS
SAAS-IFICATION OF ENTERPRISE APPS
/ CRM  SALESFORCE.COM
/ CHATTER, DATABASE.COM, REMEDYFORCE
/ MICROSOFT STACK  BUSINESS PRODUCTIVITY ONLINE SUITE (BPOS)
/ INTUIT  QUICKBOOKS ONLINE
/ SAP BUSINESS BYDESIGN ERP
/ APPLICATIONS LICENSED PER USER, NO MINIMUM COMMITMENT, NO TIMEFRAME
/ EXISTING ENTERPRISE APP COMPANIES WILL BE CHALLENGED
/ TRADITIONAL SOFTWARE CAN’T SIMPLY BE PORTED TO CLOUD
/ SOME VENDORS THINK CLOUD COMPUTING = HOSTING
/ NEED TO MAINTAIN LEGACY BUSINESS WHILE DEVELOPING NEW BUSINESS MODEL
23 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

24. CLOUD COMPUTING TRENDS
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25. CLOUD COMPUTING TRENDS
25

26. CLOUD COMPUTING TRENDS
MOBILE = 10X DEVICES
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27. CLOUD COMPUTING TRENDS
MOBILE  CLOUD
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28. CLOUD COMPUTING TRENDS
EVERYTHING IS GOING MOBILE
/ APP STORE MODEL REDEFINING WAY APPLICATIONS ARE
PURCHASED
28 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

29. CLOUD COMPUTING TRENDS
EVERYTHING IS GOING MOBILE
/ APP STORE MODEL REDEFINING WAY APPLICATIONS ARE
PURCHASED
/ CLOUD APPS SPECIFICALLY DESIGNED AROUND MOBILE USE CASES
(DROPBOX)
29 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

30. CLOUD COMPUTING TRENDS
EVERYTHING IS GOING MOBILE
/ APP STORE MODEL REDEFINING WAY APPLICATIONS ARE
PURCHASED
/ CLOUD APPS SPECIFICALLY DESIGNED AROUND MOBILE USE CASES
(DROPBOX)
/ WINDOWS 8 NOW PRIORITIZING TABLET FUNCTIONALITY
30 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

31. CLOUD COMPUTING TRENDS
EVERYTHING IS GOING MOBILE
/ APP STORE MODEL REDEFINING WAY APPLICATIONS ARE
PURCHASED
/ CLOUD APPS SPECIFICALLY DESIGNED AROUND MOBILE USE CASES
(DROPBOX)
/ WINDOWS 8 NOW PRIORITIZING TABLET FUNCTIONALITY
/ MAJOR AIRLINE MOVING ENTIRE BUSINESS TO MOBILE + WIFI OVER
NEXT 3 YEARS
/ INSTEAD OF PEOPLE MOVING TO COMPUTING, COMPUTING IS
MOVING TO PEOPLE
31 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

32. CLOUD COMPUTING TRENDS
HERE COME THE PLATFORMS
/ PAAS ALLOWS DEVELOPERS TO BYPASS INFRASTRUCTURE COMPLEXITY AND ACCELLERATE APP
DEPLOYMENT
32 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

33. CLOUD COMPUTING TRENDS
HERE COME THE PLATFORMS
/ PAAS ALLOWS DEVELOPERS TO BYPASS INFRASTRUCTURE COMPLEXITY AND ACCELLERATE APP
DEPLOYMENT
/ PAAS BECOMING INCREASINGLY POPULAR AS APP DEV TOOLSETS AUTOMATE DEPLOYMENT
/ MICROSOFT VISUAL STUDIO  AZURE
/ ECLIPSE  CLOUD FOUNDRY
33 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

34. CLOUD COMPUTING TRENDS
HERE COME THE PLATFORMS
/ PAAS ALLOWS DEVELOPERS TO BYPASS INFRASTRUCTURE COMPLEXITY AND ACCELLERATE APP
DEPLOYMENT
/ PAAS BECOMING INCREASINGLY POPULAR AS APP DEV TOOLSETS AUTOMATE DEPLOYMENT
/ MICROSOFT VISUAL STUDIO  AZURE
/ ECLIPSE  CLOUD FOUNDRY
/ IMPORTANT DEVELOPMENTS IN PAST YEAR:
/ MICROSOFT SUPPORTING NEW MICRO-SCALE AZURE DEPLOYMENTS
/ SALESFORCE.COM ACQUIRES HEROKU (RUBY) PLATFORM
/ VMWARE LAUNCHES CLOUD FOUNDRY FOR ENTERPRISES
34 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

35. VISI CLOUD PRODUCT STRATEGY
35 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

36. VISI CLOUD PRODUCT STRATEGY
THE EVOLUTION OF IT
36 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

37. VISI CLOUD PRODUCT STRATEGY
THE EVOLUTION OF VISI PRODUCTS
37 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

38. VISI CLOUD PRODUCT STRATEGY
THE EVOLUTION OF VISI PRODUCTS
38 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

39. VISI CLOUD PRODUCT STRATEGY
THE EVOLUTION OF VISI PRODUCTS
39 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

40. VISI CLOUD PRODUCT STRATEGY
THE EVOLUTION OF VISI PRODUCTS
40 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.

41. THANK YOU
PHONE 612.395.8910
EMAIL JBAKER@VISI.COM
TWITTER @JASONDBAKER
41 / VISI.COM / 612.395.9090 / © 2011 VISI INCORPORATED. ALL RIGHTS RESERVED.