Dm4 d guaranteed email program
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Presentation for Guaranteed Email Program from Direct Mail 4 Dealers.
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Dm4 d guaranteed email program
- 1. Guaranteed Email Marketing Program PAY FOR SALES NOT FOR CLICKS.
- 2. Why Email Marketing? Email tops both text and social as the preferred channel for personal communications. (45% Email | 36% Text | 13% Social) Info provided by “New Research: Email is Consumers’ Preferred Direct MarkeBng Channel” – Exact Target & Blue Kangaroo Survey conducted by Research Now with WebStar Research on behalf of ChoozOn CorporaBon, September 2012 45 36 13 77% of consumers said they prefer to receive permission-based marketing communications through email. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. The #1 reason? It works.
- 3. The Evidence…results. “I never realized how much an impact email marketing could have. This is a great way to boost sales, almost effortlessly.” - Dave Douglas, Rosen Group Georgia Toyota Dealer 35 Cars Sold Florida Honda Dealer 38 Cars Sold California Chrysler Dodge Jeep Dealer 45 Cars Sold
- 4. How it works. STEP 1: We Analyze Your Market We cross reference your market with our proprietary database to identify all of the automotive opt-in email addresses with matching postals.
- 5. How it works. STEP 2: Suppress Your Database Our goal is generate NEW customers for you. In order to do that, we start by suppressing your database, eliminating your current customers from our email marketing efforts.
- 6. How it works. STEP 3: Get Creative Messaging is key when talking to potential customers. We design custom email creative with your branding, hooks and are both Tier 1 compliant and co-op compliant. You’re brand stays consistent and relevant, allowing a professional appeal to potential customers creating more interaction.
- 7. How it works. Info provided by “Email AnalyBcs” – Litmus (August, 2013) and “The mobile Consumer” – Nielsen (Feb 2013) Compliant and Mobile Optimized Statistically 49% of email is now opened on a mobile device and 75% of people used email on their smartphone in the last month. If you’re message isn’t mobile ready, its not ready at all.
- 8. How it works. STEP 4: Create the Ultimate Audience We query our database of over 180 million opt- in consumers with matching postal codes. We have behavior filters that allow us to really dissect your market to deliver consumers that are ready to buy. Info provided by “Email AnalyBcs” – Litmus (August, 2013) and “The mobile Consumer” – Nielsen (Feb 2013)
- 9. How it works. STEP 5: Deployment We use “white-listed” servers to insure maximum delivery and compliance. We send a minimum of 100,000 emails initially, only to be followed by a series of different emails.
- 10. How it works. STEP 6: Monitor Sales We “slow launch” every email campaign and monitor it’s success so that we can make necessary changes on the fly in order to best capture the audience. We also monitor the sales progress and do a sales match on the backend so you know we only take credit for the cars sold from this program.
- 11. How it works. STEP 7: Full Campaign Breakdown We provide the dealer with detailed analytics and an ROI report so they can see the value delivered.
- 12. 100% Risk Free! We’re confident you’ll hit your goal or we’ll play the difference. We have a 100% success rate, averaging over 35 matches sold per campaign. • Increase Sales and Service • Acquire New Customers • Identify Responders • Gain Valuable Knowledge of Consumers in Your Market