Still wondering if social media is relevant for your hotel? Or what travel shoppers are looking for on social channels?
In this webinar, you’ll learn about why social media is a valuable tool to help hotel marketers visually tell their story and engage travel shoppers. The speakers will offer insights on how to leverage social media to improve your online presence and what travel shopper want to see online.
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Strategically Social Webinar
1. Strategically Social:
How to Tell Your Hotel Story on Social Media
Channels
October 24, 2013
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Citrix GoToWebinar
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vfmleonardo.com
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@vfmleonardo
11. Who do you trust?
Trust Completely/ Don’t Trust
Somewhat
Much/At All
Recommendations from people I know
92%
Consumer opinions posted online
70%
30%
Editorial content such as newspaper articles
58%
42%
Branded websites
58%
42%
Emails I signed up for
50%
50%
Ads on TV
47%
53%
Brand sponsorships
47%
53%
Ads in magazines
47%
53%
Bilboards and other outdoor advertising
47%
53%
Ads in newspapers
46%
54%
Source: Nielsen Global Trust in Advertising Survey 2012
8%
12. Three types of content
1.
Paid: higher control, lower influence
◦ display ads, cost-per-click, OTA listings
2.
Owned: higher control, lower influence
◦ brand website, Facebook page, Twitter feed
3.
Earned: lower control, higher influence
◦ user-generated: reviews, photos, videos, media
coverage, blogs, social endorsements
20. Building communities and
engagement
Be likeable: helpful, resourceful,
curious, funny, a good listener
Be relevant to brand
Involve staff, suppliers, partners
Share and share alike
Be targeted with contests
Personalize – who‟s behind the
brand?
Pay to “boost” important posts
21. Key Takeaways
Combine paid, owned and earned content to
maximize reach
Tell stories that grab attention, inspire action, are
shared and remembered
Be likeable: helpful, resourceful, a good listener
22. A Social Media Solution
with engaging Facebook apps for sharing your
hotel story
Fire up your
Facebook page
By taking travel
shoppers on a visual
tour of your
hotel, providing special
offers and customizing
your story on the most
popular social media
platform.
26. BASF.
We don’t make the _____.
We make the _____ BETTER.
On your social media channels - don't sell your
hotel or its features. Share how your hotel and
its features will make the viewer FEEL.
27.
28. Social Media = Cocktail Party
Why are you there?
What do you do?
How do you act?
How does the conversation start?
What is your cocktail party „tone‟?
How do you keep the conversation going?
Consider each social media post as a virtual
cocktail party.
29. Preparing for the Social Media Party
Ensure your hotel is set up to do social media successfully.
Establish social media expectations.
Identify which social media channels on which to focus.
Determine who is best equipped to manage your accounts.
Organize and budget your social team.
What provides your social media storytelling inspiration?
30. “If you think
you can turn it
on and have it
run like a
Toyota every
month, you‟re
pretty naive.”
31.
32.
33.
34. Key Takeaways
Understand that “engaged social followers are
your best customers.” – Forrester Research September,2013
Remember, everything today is moving at the
„speed‟ of social.
Treat social intelligence and interaction as a living
process. It is.
“Ideas spread from person to person, not so much
from you to them. So find your biggest fans and
give them a story to tell.” – Seth Godin
Just do it!
35. Bring on the Bookings
Enable guests to book directly from your Facebook page when you install the
Vbrochure Facebook App Suite
36. It‟s a Wrap…
About VFM Leonardo
Invitations to upcoming webinars
◦ Topics include planning for 2014, telling your story through
compelling video, and more!
Recording of this webinar
◦ Share it with your colleagues
Tell your hotel’s story in an engaging and compelling way on social media. Five multi-media based Facebook Apps take visitors on a visual tour to help them explore your guestrooms, event spaces, meeting rooms and special offers.
Turn your hotel’s Facebook page into a booking conversion tool. The booking widget on each app leads visitors down the booking path and is fully integrated with your chain’s booking engine - providing a seamless experience for the consumer.