Watch this presentation to learn how VBrochure can help you:
•Tell your hotel’s story on third party travel websites
•Enhance your web marketing with visual stories
•Optimize your website and multi-media for Smartphones and Tablets
•Engage Facebook visitors with visual media and special offers
•Drive more bookings through visual storytelling
Boost Bookings: Learn How to Use VBrochure to Tell Your Hotels Story
1. Boost Bookings:
Learn How to Use VBrochure
to Tell Your Hotel’s Story
March 20, 2013
Watch
Watch
Recording!
Recording!
vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
2. Darlene Rondeau
Vice-President, Best Practices,
Online Merchandising
VFM Leonardo Inc.
@darlenerondeau
4. • Tell your hotel’s story on third party
travel websites
• Enhance your web marketing with
visual stories
• Optimize your website and multi-
media for Smartphones and Tablets
• Engage Facebook visitors with visual
media and special offers
• Drive more bookings through visual
storytelling
6. Over 100,000 Hotels and Hundreds of Global Hotel
Chains Trust Us for Media Management and
Syndication.
7. reach & engage
with a compelling,
visually-driven
story
“
VBrochure aids in setting us apart, creates a higher
level of engagement, and drives increased
conversions, bookings and overall revenue.
Carolyn Hosna
Corporate eCommerce Manager, White Lodging
Services Corporation
22. All-in-one
platform
Easy to showcase
your hotel
360° tours, videos,
photos &
descriptions
23. Quick, efficient and easy
Showcase your hotel online to millions
of travel shoppers
Rich in visual media
Engages travel shoppers
Pleasing to the eye
VFM Leonardo is always
creating new tools to make
booking online easier
28. Differentiates Holiday Inn Guelph from competitors
Creates a more interactive experience
More functional and attractive Facebook page
Virtual tours, special offers
Saves time
One stop platform for all photos, videos and content
Clients love it!
Better than competitors who send a one page PDF info sheet
29. #1 corporate booking
#1 corporate booking
tool in the travel
tool in the travel
industry
industry
89% of corporate
89% of corporate
travelers book their
travelers book their
hotels online
hotels online
Orbitz for Business, 2010
Orbitz for Business, 2010
30.
31. 83% of travelers find
83% of travelers find
travel-focused review
travel-focused review
websites useful when
websites useful when
planning leisure travel
planning leisure travel
Atmosphere Research Group, 2011
Atmosphere Research Group, 2011
31
32. 82% of travelers find
82% of travelers find
general search engines
general search engines
useful when planning
useful when planning
leisure travel
leisure travel
Atmosphere Research Group, 2011
Atmosphere Research Group, 2011
33. Reach
+
3rd Social Mobile Web
Party Media Devices Marketing
Websites
34. • Over 700 YouTube videos are shared
on twitter every minute
• On Facebook, the top 10 brand pages
find that photos and videos drive the
most engagement
• Videos are shared 12x more than links
and text post combined
• Photos are liked 2x more than text
updates
• Instagram is currently on pace to beat
the number of users on Facebook in 4
years
Source: MBooth, http://www.marketingtechblog.com/visual-storytelling/
35. Shoppers who watch
Shoppers who watch
videos visit up to
videos visit up to
twice as often as
twice as often as
those who don’t.
those who don’t.
Video viewers also
Video viewers also
stay twice as long on
stay twice as long on
the site.
the site.
- - Forrester Research
Forrester Research
35
37. x
Easy to Book
Easy to Book
Increase Website
Increase Website
Referrals
Referrals
38. x Easy to Shop
Easy to Shop
SOCIAL
Increase Booking through Offers through
Increase Bookings
Increase Booking through Offers through
Increase Bookings
Offers
Offers
42. VPowered Mobile
Complete Mobile Optimized Website Experience for Hotel Properties
Let mobile (smartphone and tablet)
consumers explore your hotel through
visuals
Ensure a seamless experience
Link to your mobile booking engine
Make it easy for travelers to find and
contact your hotel
Promote your special offers
Make real-time updates
Experience VPowered
Experience VPowered
Mobile.
Mobile.
From a tablet or smartphone, visit:
From a tablet or smartphone, visit:
www.thegeorgianterrace.com
www.thegeorgianterrace.com
49. We help hotels maximize their
VBrochure investment
• Customizable VBrochure Packages
• Dedicated Customer Success Manager
• Smart Start On-boarding Program
• Merchandising Resources and Best Practices
• BestSTART Professional Services Package
50. Connect With Us!
www.vfmleonardo.com
vbrochure@vfmleonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
51. Download Free Guide Here!
Corporate Travel Storytelling
Guide: Getting the Business
Traveler to Choose You
52. To Watch the Full Recording of
the Webinar Click the Button!
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Recording!
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vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
Hinweis der Redaktion
rep should be educated on knowing the evidence value prop for each brand so she can cite it during this slide
Include everything except hotel proprietary and social media
What is VBrochure? Complete On-Line visual merchandising system Three components: Network VScape Software Multi-Media Viewer An easy, effective way to merchandise your hotel online Used by those responsible for e-marketing in: Management companies Individual branded/un-aligned hotels An easy, effective way to merchandise online
VBrochure provides the consumer with a more robust and compelling story of your hotel – this helps you engage the consumer more and really provide them with the story that is going to motivate them to want to stay at your hotel… There is a way to help you hotel stand out on thousands of travel websites and the GDSs that consumers and agents use to search, shop and buy hotel accommodations. VBrochure is An online media platform designed to help hotels present their story in the most motivating, exciting and effective way wherever shoppers are looking for hotel rooms online. You have the opportunity to create these mini websites by…..
The Matrix Terminator Ocean’s 11 Titanic
Engagement is important in the conversion process – turning those researching into people booking your hotel – but all the engagement in the world is worthless if you cannot reach consumers when they are shopping for hotels online. That is why we have built the most extensive media network of travel related websites in the industry AND built display technology to reach those consumers on standard websites, mobile websites, through social media networks and on your own proprietary web domains. Let me show you how you can reach millions of in-market travel shoppers each month with the VBrochure mini website story of your hotel
84% of smartphone users and 69% of tablet users use their devices to research, shop and buy travel online
84% of smartphone users and 69% of tablet users use their devices to research, shop and buy travel online
In addition to mobile optimized experiences across the VNetwork we have developed mobile optimized websites that you can use to optimize the mobile experience on your standard website. These are easily configured to run with your existing site and displayed only when a consumer accesses your site from either a smartphone or tablet… They feature a multi-media driven story much like what you would create with the mini-website viewer that is syndicated to travel websites They are booking enabled and integrated with your booking engine Special offers… Integrated map, phone and email And compatible across many different platforms