So you have social media accounts like Facebook or Twitter, now what? Now how can I capitalize on it to build my business, network with customers and manage my accounts? This course is designed for business owners who already understand the basics of Social Media Marketing, but want to delve deeper into more advanced and technical tools: producing relevant content: as well as, customer engagement and the building of an online community. Who should attend this advance Social Media Marketing workshop: • Small Business Owners • Business Development Managers • Marketing & Sales Managers • Communication Managers What you will learn at the Workshop: • How to develop a Social Media Strategy for Your Business? • How to use Twitter, Facebook, YouTube & Linkedin to get maximum exposure? • The critical steps to Integrating your Social Media sites for maximum impact • How to run specific Social Media campaign to get the attention of your customers • Do’s and Don’ts of Social Media for Business Note: This workshop is only for businesses already using Social Media to promote their business and must have accounts on at least 1 or more of the following Social Media sites: Twitter, FaceBook, Linkedin, & YouTube. Others must consider attending a beginners’ workshop first! Advanced registration required. Contact the Crossroads Institute at 276-236-0391 or email sandy.ratliff@vdba.virginia.gov for additional information. Bring your wireless laptop!

1. This course is designed for business owners who already understand
A p r i l 2 8 , 2 0 11 the basics of Social Media Marketing, but want to delve deeper into
9:00 a.m.—Noon more advanced and technical tools: producing relevant content: as
well as, customer engagement and the building of an online
community.
Location:
Who should attend this advance Social Media Marketing workshop:
• Small Business Owners
Crossroads Institute • Business Development Managers
1117 East Stuart Drive • Marketing & Sales Managers
• Communication Managers
Galax, VA 24333
What you will learn at the Workshop:
• How to develop a Social Media Strategy for Your Business?
ADVANCED REGISTRATION • How to use Twitter, Facebook, YouTube & Linkedin to get maximum
REQUIRED exposure?
• The critical steps to Integrating your Social Media sites for maximum impact
The workshop is FREE but advanced • How to run specific Social Media campaign to get the attention of your
registration is required at www.vastartup.org customers
• Do’s and Don’ts of Social Media for Business
or call Mandy Archer at the Crossroads
Institute at 276-236-0391. Note: This workshop is only for businesses already using Social Media to
promote their business and must have accounts on at least 1 or more of the
following Social Media sites: Twitter, FaceBook, Linkedin, & YouTube. Others
Bring your wireless laptop! must consider attending a beginners’ workshop first!
5432 Any Street West, Townsville, State 54321 Tel 555.543.5432 Fax 555.543.5433 WWW.ADA