Valve Solutions offers customised B2B digital contentmarketing solutions. Our 10,000+ global professionals across our social media channels is built around business verticals in Manufacturing, Process automation, Industrial automation. Member profile include EPC consultants, professionals, end users, buyers from the entire industry ecosystem. @VALVESOLUTIONS we help SME's scale, reach global audience, industry and markets on an affordable budget.Our blog got 50,000+ unique visitors globally from the industry. For more details, prices, T&C, offers visit our Linkedin company page at www.linkedin.com/company/valve-solutions.

1. We build brands, you bag orders!

2. B2B Digital Contentmarketing V/s Search Marketing
 What is B2B Digital Contentmarketing ?
•B2B digital contentmarketing is
trying to reach, engage, educate
and influence your target
audience online through digital
content viz; blog posts,
slideshare presenatations,
Youtube videos, etc.
•This digital content is then
circulated among your target
audience in networking groups,
discussion fourms across social
media channels for generating
relevant quality inbound leads,
enquiries and possible orders.

3.  What is Search Marketing ?
Search marketing is promoting
your websites google page rank
through search engine
optimisation (SEO) so that when
a randomn user does a keyword
search on google a link to some
content on your website might
show up on the results page
hopefully on the first page. This
is highly popular however the
quality of results with regards to
B2B industry is very poor.

4.  Disadvantages of Search Marketing in the B2B industry.
1. Lets illustrate with an example.
Lets say a user is doing a randomn
search on google for the keyword
“Valves”. The results could be engine
cylinder valves, human heart valves or
may be plumbing valves on the results
page.
2. Even if a user did a more specific
search. Unlike B2C in B2B Industrial
segment just offering product
information on your website does not
sell. You have to establish trust,
credibility. Interactive, engaging
content that will gather interest and
attention of the user works wonders.
viz; blog posts highlighting case
studies and feedback from others.

5.  Disadvantages of Search Marketing in the B2B industry.
3. Another disadvantage in
B2B search marketing is the
user making the search could
be totally irrelevant viz;
student, professor, engineer
etc. not necessarily an end
user of your products or a
genuine buyer.
4. 95% of enquiries received
through this method are
irrelevant. Either the product
specs are out of range, MOC
does not match, the industry
specs don’t match as well. So
all this does little good for your
business. However many
SME’s are fooled into believing.

6.  Advantages of B2B Digital Contentmarketing.
1. B2B digital contentmarketing can
channelise your digital content
among your target audience
across networking groups and
discussions on various social
media channels.
2. “Content is King” and good content
will be shared exponentially over
time among like minded
professionals across their social
networks creating the much
needed awareness, thought
leadership, brand building. All this
leads to generating quality
relevant inbound leads, enquiries
and possible orders.

7. Advantages of B2B Digital Contentmarketing.
3. B2B Digital contentmarketing works for you 24 X7,
365 days unlike search marketing. With the digital
revolution of smartphones and tablets more and
more people are spending time online away from
their desktop, laptops and can be reached more
easily than ever before.
4. B2B digital contentmarketing can help you
channel your content so as to target a specific
geography, audience, industry this works well
especially for the industrial segment. Engineering
products are generally thought to be as boring,
however through good content and effective social
media strategy they can be made more interactive,
engaging to educate and influence your audience
online at their convinience 24 X 7, 365 days a year.

8.  Why Valve Solutions customised B2B Digital Contentmarketing ?
1. 10,000+ members globally from business
verticals in Process automation, Industrial
automation, manufacturing across all our
social media channels.
2. Member profile consists of EPC consultants,
professionals, end users, buyers from the
entire industry ecosystem.
3. 50,000+ unique visitors on our blog, which is
mobile friendly with Valve Solutions android
app to enhance user experience on
smartphones and tablets.
4. We make your boring content interesting and
use advanced social media strategies to
interact, engage, educate and influence your
audience.
5. Valve Solutions B2B digital marketing
business model was winner at Linkedin
B2BConnect 2012 “My success story contest.”

9. Digital media just moved all your fish to a new pond online!

10. Are you still fishing offline ?
Send us your valuable enquiries at amrutha.tec@gmail.com. Drop your feedback @anand_rkrishnan

11. Join, Like, Subscribe, Follow…..
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12. Amrutha Technologies
email: amrutha.tec@gmail.com
facebook.com/VALVESOLUTIONS
twitter.com/VALVESOLUTIONS
youtube.com/VALVESOLUTIONS
Blog: http://amruthatechnologies.blogspot.com
Web :www.linkedin.com/company/valve-solutions