The sort of content you have on your website is what gets traffic for you and so Content Management System (CMS) plays a very important role in the startups. These slides talk of the different kinds of CMS available and how deploying CMS could be beneficial for your startup company.

1. What is a CMS?
How can I deploy for my startup?

2. “Dynamism is the trend set around
most of your marketing campaigns
and we see it while coordinating
operations with any of your
marketing activity.”

3. “This just means we have little time
to bat our eye before the trend
begins and completes.”

4. “Since dynamism sets the tone for
digital marketing, a traditional HTML
website which can be changed only by
your website vendor would eat up a lot
of your marketer’s time. To optimize time
and plan better Content Management
Systems (CMS) are used.”

5. For more details visit our blog: http://www.utthishta.com/blog/
A CMS allows you to update your content
interface which typically is your website
portal. Updates happen quicker and you can
use a lot of plugins and widgets to make your
website interactive using a CMS. You may
choose to use a proprietary CMS created
specifically for your needs or an opensource
CMS which could be used by customizing it to
your requirement.
Types of CMS

6. Proprietary CMS
This is best suited when the functionalities
plugged in for interaction are unique, inputs
used and output expected is complex. The
dark side of proprietary CMS is that it lacks
portability and hence small business owners
and startups prefer using an opensource
CMS platform to build their portals.
For more details visit our blog: http://www.utthishta.com/blog/

7. Opensource CMS
It brings flexibility to the user and is built
mostly in a PHP and HTML framework.
However, the user need not know the
languages to use them. There are a variety
of opensource CMS available depending on
the utility for the end user. Some of the
popular ones are: Wordpress, Drupal,
Jhoomla, Radiant CMS, Cushy CMS.
For more details visit our blog: http://www.utthishta.com/blog/

8. For more details visit our blog: http://www.utthishta.com/blog/
How can I
deploy my
CMS?

9. “Deploying a CMS could get tricky if you do
not know the benefits of each of these types
and also if are not clear why you want to use
a CMS. Before you plunge on making your
decision and hosting your website on any of
these platforms, it is important for you to
examine your need and the final output. ”

10. Type of Website
The purpose of a website could vary with the
nature and sector of your startup.
Functionalities of an e-commerce website
would differ from that of a website hosting a
magazine. Hence, the need for and
magnitude of managing content is an
essential determinant to choose a CMS.
For more details visit our blog: http://www.utthishta.com/blog/

11. Level of Interaction
Few platforms do not support heavy
interaction with cascading functionalities.
Unified interactions reduce the
responsiveness of the website. Hence, the
level of interaction has to be planned before
launch and a relevant CMS needs to be
opted.
For more details visit our blog: http://www.utthishta.com/blog/

12. Degree of technical
involvement
Some backend users are technically sound
and hence can optimize the most out of
what the CMS offers. Such users can work
efficiently on highly technical platforms to
deliver what the website has to provide as
end result.
For more details visit our blog: http://www.utthishta.com/blog/

13. SEO
Themes generated over various platforms
are designed to be search engine optimized
and sometimes they are weak on this note.
Choosing search engine optimized themes
reduces the little extra work a developer has
to do to develop a search engine intelligent
theme.
For more details visit our blog: http://www.utthishta.com/blog/

14. “a content management system is a
back end support system that helps you
solve content management problems.
The smarter a CMS is in creating,
juggling and positioning your content,
the better it is. ”

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