1. ecommerce
chinausa
usa vs china
317m 1.4b
230billion
$
210billion
$size of
ecommerce
market (2012)
5% >6%
ecommerce
share of
total retail
250m
500m
750m
1.00b
1.25b
200m
317m 322m
189m
1.4b
b2c
650billion
$online
sales could reach
by 2020
“Bricks-and-mortar
retailing is a mature
business in the US,
where consumers have
been shopping in malls
for decades and
continue to do so,
augmenting their
purchases with
occasional forays on the
web. Online shopping is
dessert in the US, but in
China, it is the main
course.”
Jack Ma, Group founder and
Chairman, Alibaba
total number
of online
shoppers
independent
merchants
76% 90%
marketplaces
(ie. taobao)
annual
spending online
per buyer
1,028$1,439$
brandtochina.com
1 electronics
& appliances
2 apparel,
fashion
3 beauty &
personal
most popular retail
categories in china
online sales
channel mix
120%
China’s etail
industry posted
compound annual
growth since
2003
*US: 17%
70%
of china’s
ecommerce
market is
c2c
*US: <10%