Online content what consumers want

www.storageunit.comwww.storageunit.com
This is the first in a series of guides to helpThis is the first in a series of guides to help
self storage, mini storage, portable storageself storage, mini storage, portable storage
and mobile storage operators improve theirand mobile storage operators improve their
on-line presenceon-line presence
Make your self storage website a one-stop website to find, compare, and reserve self storage units, storage
units and mobile storage (also called portable or POD storage) anywhere in the United States. Renter’s time
is valuable and calling or driving to each storage facility is just not feasible, and that is why your website must
not only helps you save time and money but simply makes your life easier. The following are some of the
features your website should provide to visitors: Easy search options , Current specials and coupons, Pictures
and descriptions, Available unit sizes, Free quotes, Month-to-month leasing , Hassle-free payment options , It
can be difficult finding secure and affordable storage facilities, especially if you're located in another city or
state. That's why in addition to listing your facility use Google maps so you know exactly where they are located
and be sure you can sort search result quickly by: Your zip code or city , Distance to your home or business ,
Unit size (5x5 to 10x30) (include a size estimator), Amenities ( Climate Control, Drive up access, etc),
Boat/Auto/RV Storage , Self Storage or Mobile Storage , 24 Hr Access , Company Name .
Copyright, www.USStorageSearch.com
Reproduced & used with permission.
A website devoted to the improvement ofA website devoted to the improvement of
the Self Storage Industry’s On-Linethe Self Storage Industry’s On-Line
PresencePresence

Online Content-Online Content-
What Self StorageWhat Self Storage
Consumers Want.Consumers Want.
An guide to getting the most out ofAn guide to getting the most out of
your self storage, mini storage oryour self storage, mini storage or
portable storage websiteportable storage website
Copyright, www.USStorageSearch.com
Reproduced with permission.

The Online Movement of TheThe Online Movement of The
Storage IndustryStorage Industry
More and more business gets done onlineMore and more business gets done online
everyday.everyday.
Easy accessible (wireless, cell phones,Easy accessible (wireless, cell phones,
etc)etc)
Don’t have to flip through hundreds ofDon’t have to flip through hundreds of
pages in a phone book to find what you’repages in a phone book to find what you’re
looking for!looking for!
Copyright, www.USStorageSearch.com,

The Online Movement of TheThe Online Movement of The
Storage Industry(Cont)Storage Industry(Cont)

Where do I start building my selfWhere do I start building my self
storage website?storage website?
Web presence is a must with 1.8 millionWeb presence is a must with 1.8 million
searches per month being done for “selfsearches per month being done for “self
storage” alonestorage” alone
Website, Directories, Blogging, EmailWebsite, Directories, Blogging, Email
CampaignsCampaigns
Be creativeBe creative

Building a self storage websiteBuilding a self storage website
Look around at other sites, possiblyLook around at other sites, possibly
competition in your area and see whatcompetition in your area and see what
they are doing.they are doing.
Visit other sites and note things you likeVisit other sites and note things you like
about themabout them
Clean- make navigation simpleClean- make navigation simple
Ask customers what they like/dislike aboutAsk customers what they like/dislike about
your siteyour site

Self Storage Website ContentSelf Storage Website Content
Can help significantly with SEOCan help significantly with SEO
Use certain keywords (“We provide self storageUse certain keywords (“We provide self storage
units in City, ST”)units in City, ST”)
Don’t write a novel, no one will read itDon’t write a novel, no one will read it
Keep the layout simple and tabs easy for peopleKeep the layout simple and tabs easy for people
to findto find

Be helpful with your SelfBe helpful with your Self
Storage WebsiteStorage Website
Explain what you offer and why you areExplain what you offer and why you are
the solutionthe solution
Provide a “tips” or questions answeredProvide a “tips” or questions answered
area; many are 1area; many are 1stst
time storage users.time storage users.
Focus on your strengths and make sureFocus on your strengths and make sure
those are listed on your site (FREE use ofthose are listed on your site (FREE use of
moving truck, etc)moving truck, etc)

Show off a little on your SelfShow off a little on your Self
Storage WebsiteStorage Website
If you are members of your state association,If you are members of your state association,
show it.show it.
Any community involvementAny community involvement
or achievements buildsor achievements builds
credibility and winscredibility and wins
people overpeople over
Don’t brag but briefly mentionDon’t brag but briefly mention

Point out little things that might make aPoint out little things that might make a
difference for your Self Storage Websitedifference for your Self Storage Website
Advantages you have over yourAdvantages you have over your
competitors (auto pay discounts, referralcompetitors (auto pay discounts, referral
program).program).
Refreshments at the officeRefreshments at the office
Your customer service is 2Your customer service is 2ndnd
to none!to none!

Your Self Storage Website canYour Self Storage Website can
display personalitydisplay personality
Theme, colorsTheme, colors
Updates can be funUpdates can be fun
and draw moreand draw more
interest… (1interest… (1stst
one toone to
mention they saw thismention they saw this
special gets a freespecial gets a free
month!)month!)
Clean websites showClean websites show
organizationorganization

Things that are mandatory on aThings that are mandatory on a
successful Self Storage Websitesuccessful Self Storage Website
People shop online because they want toPeople shop online because they want to
compare.compare.
Prices are a mustPrices are a must
Office hours, specials, pictures, amenitiesOffice hours, specials, pictures, amenities
Some want to reserve online without having toSome want to reserve online without having to
callcall

Put Photos on your Self StoragePut Photos on your Self Storage
WebsiteWebsite
Some people don’t know what a 10x10Some people don’t know what a 10x10
looks like or how big it is.looks like or how big it is.
Nice landscaping, facility well maintainedNice landscaping, facility well maintained
Inside photos, show off retail items youInside photos, show off retail items you
offeroffer

Online Reservations on yourOnline Reservations on your
Self Storage WebsiteSelf Storage Website
Hotels, Airlines, Rental Cars….storageHotels, Airlines, Rental Cars….storage
too!too!
Convenient, no effort on your partConvenient, no effort on your part
Offers an advantage as not every facilityOffers an advantage as not every facility
will have it availablewill have it available

Self Storage Website (Cont)Self Storage Website (Cont)

56% occur during office hours, 44% after.56% occur during office hours, 44% after.
52% reserve a 10x10 or larger52% reserve a 10x10 or larger
95% move in rates when secured with a95% move in rates when secured with a
credit cardcredit card

Fewer delinquencies, set people up forFewer delinquencies, set people up for
auto-payauto-pay
Capture customers after hoursCapture customers after hours
Reduced on site costsReduced on site costs

Keep the process simpleKeep the process simple

Capture their infoCapture their info
Some people won’t reserve online, offerSome people won’t reserve online, offer
an alternative step such as a quote forman alternative step such as a quote form
Entice people with offers (enter your nameEntice people with offers (enter your name
to receive special offers!)to receive special offers!)
Create an auto-responder for all quotesCreate an auto-responder for all quotes

Make your website SELL!Make your website SELL!
Your website canYour website can
and will selland will sell
Promote coupons,Promote coupons,
special offers,special offers,
things they can print offthings they can print off
and bring in to receiveand bring in to receive
a deala deal
Create the urgencyCreate the urgency
(this special offer is going(this special offer is going
to change soon, callto change soon, call
us today!)us today!)

What should I put on my FacebookWhat should I put on my Facebook
page?page?
Keep it interesting,Keep it interesting,
don’t annoy people bydon’t annoy people by
posting your specialposting your special
every day.every day.
Tips, news,Tips, news,
things going onthings going on
in your local community.in your local community.
Event remindersEvent reminders
(upcoming auctions)(upcoming auctions)

Link everything back to your siteLink everything back to your site
Sync your facebook and twitter-Sync your facebook and twitter-
http://www.facebook.com/pages/Omaha-http://www.facebook.com/pages/Omaha-
NE/USstoragesearchcom/89190681240?NE/USstoragesearchcom/89190681240?
ref=tsref=ts
Have certain keywords like self storage,Have certain keywords like self storage,
mini storage or portable storagemini storage or portable storage
hyperlinked that will take them somewherehyperlinked that will take them somewhere
on your siteon your site

BloggingBlogging
InformativeInformative
Talk about thingsTalk about things
in the industry,in the industry,
what mobile storage is,what mobile storage is,
things to look for whenthings to look for when
choosing a storage facility.choosing a storage facility.
Certain keywords can beCertain keywords can be
linked back to your site.linked back to your site.
Do not just put “check outDo not just put “check out
our website”our website”

Writing ContentWriting Content
Focus on what youFocus on what you
think people will typethink people will type
into a search engineinto a search engine
(storage unit in city, st)(storage unit in city, st)
Link keywords onLink keywords on
your site that peopleyour site that people
will hone in onwill hone in on
(specials, what size(specials, what size
do I need)do I need)
People get annoyedPeople get annoyed
havinghaving
to search forever,to search forever,
make your content clearmake your content clear
and to the pointand to the point

TrackingTracking
Unique specials, phone numbersUnique specials, phone numbers
Mention “saw onMention “saw on
website”website”
to receive specialto receive special
AnalyticsAnalytics

Keep upKeep up
The internet changes every day, yourThe internet changes every day, your
online strategy needs to stay currentonline strategy needs to stay current
Watch what competitors are doing on theirWatch what competitors are doing on their
sites so you can always make sure yourssites so you can always make sure yours
offers everything they do and moreoffers everything they do and more
If you put yourself in a customer’s shoes,If you put yourself in a customer’s shoes,
that’s where ideas are born!that’s where ideas are born!

This presentation was originally presentedThis presentation was originally presented
by:by:
Nick BilavaNick Bilava
www.USStorageSearch.comwww.USStorageSearch.com
nbilava@usstoragesearch.comnbilava@usstoragesearch.com
866-880-0742866-880-0742
Copyright, USStorageSearch.com,Copyright, USStorageSearch.com,
Reproduced with permission.Reproduced with permission.

Online content what consumers want

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