This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.

1. USM
The 6th Annual Corporate Social Media Summit New York
June 15–16th, 2015
#CSMNY usefulsocialmedia.com/newyork
EMBED
Fully integrate social
within your company to
be nimble, collaborative
and consistent
RETAIN
Integrate social into your
wider support strategy
for increased efficiency,
and happier more loyal
customers
ENGAGE
Start meaningful
connections to captivate
your audience and
enhance your brand
narrative
MONETIZE
How to turn
engagement into
sales, without
alienating your
community
SOCIALMEDIA&THECUSTOMERJOURNEY:Agility, Insight, Personalization, Loyalty
> LEARNING
Learn from and benchmark against
400+senior level executives from the world’s
leading social brands. Focussed tracks deliver
tailored discussions specifically to your
needs as a B2C or B2B social media , marketing
or communications executive
> NETWORKING
Take away actionable insight and
solutions as well as valuable contacts
Focussed networking time allows you to
benchmark against your corporate peers
with over 18 hours of best practice and
solution sharing
> STRATEGY
Exclusive strategic insight from C-suite
executives from some of the biggest
brands in the world. Understand where
social is headed in order to sharpen and
refine your future social
Keynote Speakers Include:
Dan Lewis,
Chief Communications
Officer,
Molson-Coors
Mindy Stockfield,
SVP Consumer Marketing,
MTV
Bruce Rogers,
Chief Insights Officer,
Forbes
Russ Findlay,
Chief Marketing Officer,
Hiscox
Silver Sponsor: Brand Protection Sponsor: Co Sponsor:
Plus exclusive insight from 35+ social media, marketing and communication experts:

2. 5 reasons you need to
attend #CSMNY
Jack Edgar
Project Director
Useful Social Media
jack@usefulsocialmedia.com
Past Feedback from the Corporate Social Media Summit
The summit is highly
worthwhile and an excellent
way to gain actionable insight
A great group of people
and a terrific event. Looking
forward to the next one
Amy Sherwood, Vice-President,
Public Relations, Yum! Brands
Very engaging, lots
of ideas, and a great
opportunity to connect
with experts and
thought leaders
Willingness of the
various organizations to
share their social media
wins and challenges was
very enlightening
Love it,
always
Dan Lewis, Chief Communications
Officer, Molson Coors
Steve Walczak, Social Media
Manager, GM
Stephanie Scott, Social Media
Specialist, American Airlines
Richard Margetic, Director of Social
Media, Intuit
1 Get insight on cutting-edge social media strategy from 15+
Major Brand C-suite Executives
2 Ask your burning questions of our 40+ Senior Brand Speakers
3 Build Relationships and define benchmarks with an audience
of corporate peers
4 You help build our agenda so it’s not only relevant, but
completely up to date
5 A track record you can trust: 97% of attendees would
recommend #CSMNY to their peers
Have a question?
Please feel free to contact me on the below details:
of attendees
recommend the
summit to their
corporate peers
the number
of senior
social media,
marketing and communications
execs that will join you at CSMNY
of previous
attendees say
they learnt
something new and useful which
they have now applied to their
own strategy
Register now to join your industry peers here usefulsocialmedia.com/newyork/register
350+

3. USMOUR SPEAKERS
Hear From The
Following Top
Level Speakers
KEYNOTES
EMBEDDINGSOCIAL
REACHENGAGEMENT DATAAND
MEASUREMENT:
SOCIALSELLING
CUSTOMERSERVICE
SOCIALFOR
COMMUNICATIONS
Mindy Stockfield,
SVP Consumer Marketing,
Dan Lewis,
Chief Communications
Officer,
Russ Findlay,
Chief Marketing Officer,
Bruce Rogers,
Chief Insights Officer,
Jeff Pundyk,
VP Global Integrated
Content Solutions,
Natanya Anderson,
Director of Social Media and
Digital Marketing,
Toni Jones,
Social Media Director,
Marissa Pick,
Director of Social Media,
Brian Roehrkasse,
Vice-President, External
Communications
Dean Clarke,
Head of Digital
Communication
Lou Dubois,
Executive Director,
Digital Content,
Elliot Bell,
National Director, Content
Solutions,
Matt Gentile,
Global Director, Social Media,
Leah Gentry,
Director of Social and
Content,
Michael Hertz,
Chief Marketing Officer,
Chris Smith,
Senior Vice-President, Enter-
prise Social Media Marketing,
Robertjan Groeneveld,
Social Media Hub Manager,
Chug Abramowitz,
Global Sr. Director, Online
and Social Media Customer
Support
Vanessa Sain-Dieguez,
Director, Social Media
Planning Integration,
Nidhi Pratapneni,
Social Media Community,
Tanya Donnelly,
Global Social Media Director,
Josh Palau,
Senior Director, Digital
Communications,
Jeff Curry,
Vice-President
Jaguar Brand
Linda Rutherford,
VP Communications and
Strategic Outreach,
Annette Hernandez,
Head of Social Customer
Experience,
Richard Margetic,
Director of Social Media,
Nathan Bricklin,
SVP, Head of Collaboration
and Social Strategy,
Wholesale Services Group,
Want the join these senior leaders? Book before February 6th to Save $500

4. USMSUMMIT AGENDA
Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup
Keynote Sessions
Social Media as a Foundation for Long-term Growth
Social Media is moving so fast that businesses are struggling to keep up.
As such, it is unsurprising that confusion remains over how to fully achieve
social success. Some companies want to heighten brand awareness while
others want to boost loyalty customer. Whatever your goal, it cannot be
achieved in isolation.
Social Businesses recognize the evolving relationship between social media
and their over-arching business goals. In this session, hear from leading
C-suite executives on how they developed an integrated approach that puts
social media at the heart of their business, and as a solid foundation for
long-term growth.
• Generate a holistic and coherent approach: Break down internal silos
to bring an end to fragmented marketing and inconsistent customer
experiences.
• Embed social media across your company: Integrate social into your core
business processes to facilitate greater collaboration, agility and innovation.
• Social Media Success in 2016: Get insight on how social media is changing,
along with the standards and metrics you will be held accountable to. Set
your goals, and hear how to achieve them.
Social Media and the Customer Journey:
Putting the customer at the heart of your social
and wider business strategy
To thrive in a world of ever-increasing competition and heightened
customer-expectation, your customer must take center-stage of your social
and wider business operations.
Moreover, recognizing the notion of a customer journey within social media
is bringing great reward to leading organizations, as they are able to connect
with the customer seamlessly across platforms, channels and departments.
• Achieve personalized and meaningful customer connections, every step
of the way: Use social to plug into your customer behaviors and heighten
customer intimacy. Ensure your company focuses on relationships as well as
transactions.
• Evolve organizational structures to better serve your customer: Moving
to a customer-centric approach can blur the traditional lines of responsibility.
Strategize to avoid internal tension and get everyone singing from the same
hymn sheet.
• Develop a 360 degree understanding of your customer: Companies have
more data and tools than ever to truly understand their customer. Hear how
to surface actionable insights and generate a cross platform identity for
informed and unique customer interaction.
Dan Lewis,
Chief Communications
Officer,
Molson-Coors
Russ Findlay,
Chief Marketing Officer,
Hiscox
Bruce Rogers,
Chief Insights Officer,
Forbes
Mindy Stockfield,
SVP Consumer Marketing,
MTV
Jeff Pundyk,
VP Global Integrated Content
Solutions,
The Economist
Josh March,
CEO,
Conversocial
Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register
DAYONE
#CSMNY

5. USMSUMMIT AGENDA
Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup
B2C - Track
Deepen and prolong your engagement
with the 5 C’s of Content Curation:
• Compelling - Add value in order to take value: Whether your
content is looking to inspire, inform, challenge or entertain, your
content must be valuable to your customer to cut through the
cacophony of noise.
• Contextual Content is King: Social content creation is about
listening and then acting. Hear how to react in real-time, to
supplement an already compelling content calendar.
• Customer-Centric content that stands out from the crowd:
Marketers have more data and tools than ever to create tailored
campaigns across multiple channels. Heighten personalized and
targeted content to ensure you stand out
Widen Your Reach | Deepen Your Engagement
Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register
Social Infrastructure
Social Infrastructure: Be nimble, collaborative and consistent.
To maximize the impact of social, every department must be included, and
pulling in the same direction. In this session, hear how to move away from a
fragmented social structure to a holistic and consistent approach
• Agility is Key: Be able to engage customers at the speed they expect -
streamline your internal communications meaning that you can move fast, learn,
share, adapt and seize opportunities.
• Insight delivery – share the wealth: Generating actionable insight from your
data is pointless if it is not being distributed to all those who can benefit.
Structure for sharing, so that social can help fuel each and every department
• Collaborate for a unified approach: To achieve seamless customer experiences,
consistency is vital across the numerous customer touch-points. Get differing
departments on the same page, whilst reducing internal conflicts.
Social Media Education: Empower, enthuse and educate
your workforce to become a social business from top to bottom:
• Get senior leadership on board: Pacify potential fears, whilst building their
social capabilities, helping to enhance company reputation and heighten
workforce engagement
• Create an autonomous and socially sophisticated workforce: Educate your
workforce on the core skills needed, meaning they can speak for the brand; and
know the boundaries you’ve set to protect it.
• Clear lines of responsibility : Ensure roles, responsibilities and contacts are
clearly mapped out across your department/s for quicker conflict resolution and
service delivery
Nathan Bricklin,
SVP, Head of Collaboration
and Social Strategy,
Wholesale Services Group,
Wells Fargo
Linda Rutherford,
VP Communications and
Strategic Outreach,
Southwest Airlines
Annette Hernandez,
Head of Social Customer
Experience,
American Airlines
Richard Margetic,
Director of Social Media,
Intuit
Tanya Donnelly, Global Social
Media Director, Schneider
Electric
#CSMNY
• Consistent – Achieve on-going engagement to keep your brand
top of mind: One great campaign is never enough. Streamline your
creation processes for efficient and sustainable content creation, in
order to feed your audience’s insatiable appetite.
• Conversation – you started it, now keep it going!: Creating your
content is just the beginning. Hear how to fuel the conversation
and connect with customers long after your initial campaign.
Jeff Pundyk, VP Global In-
tegrated Content Solutions,
The Economist
Elliot Bell, National Director,
Content Solutions, Yahoo

6. USMSUMMIT AGENDA
Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup
• More bang for your buck - the true value of paid media:
Know where to spend, how much to spend, and how to produce
a clear picture of the ROI of paid media.
• Partner with legal for quicker, better marketing: Hear how to
fix this often flawed relationship to enhance efficiency, speed of
operation and risk mitigation.
Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register
Dean Clarke, Head of Digital
Communication,
BAE Systems
Marissa Pick, Director of
Social Media, Euromoney
Case Study: Perfecting a Truly Multi-Channel Approach - How NBC reach the right people, at
the right time, in the right place.
People now check their mobile devices up to 150 times a day. As such, responding
to the right conversation at the right time is critical to your success. Whether you
are looking to increase reach or deepen engagement, targeting the time, place and
person is vital. Lou Dubois will share what this looks like, and how to achieve it:
• Getting the right balance in a fragmented media landscape: Discover the right
channels - as well as the right paid/earned/owned balance – to maximize the
clout of your campaign. A strong and coherent media plan, across a multitude of platforms, is the lifeblood of a strong campaign.
• Timing is everything: Establishing an engaging content calendar is good… having the ability to assess your audience and react in a flash, is far
better. Hear how your company can seize the moment, and react to the right conversation at the right time.
• Convergence with traditional media and live events: The opportunities to combine social media with live events, and more traditional
advertising formats, allows companies to connect with audiences in a new and deeper way.
Harness the Power of Advocacy: Use your customers and employees to drive
engagement and sales
According to McKinsey, word of mouth marketing is a primary factor for up to fifty
percent of purchasing decisions. Moreover, when employees share something with
their social networks, it has 20 times more reach that typical brand sharing. It is
time to fully harness this power.
• Identify and engage your key influencers: Discover where and how advocates
are talking about your brand and engage them. Use their voice to enhance your
brand credibility.
• Build brand communities to amplify your message and boost peer-to-peer
recommendation: Empower your customers to share and shout about your brand,
as well as influencing their peers to buy your brand.
• Feed your content-marketing with Consumer and Employee generated
content: Replace corporate messaging with humanized and personalized posts
that resonate with your employees and their networks
• Turn your employees into brand champions: Empower your employees to spread
your company’s success farther and faster, enhancing your authenticity and digital
presence in the process
Lou Dubois, Executive
Director, Digital Content,
NBC Universal
Natanya Anderson, Director
of Social Media and Digital
Marketing, Whole Foods
Dan Lewis, Chief
Communications Officer,
Molson-Coors
#CSMNY
B2B - Track
Turn your brand into a publisher of
targeted, thought-provoking content that
will resonate with your audience.
According to the Content Marketing Institute, 86% of B2B
marketers use content marketing, yet only 38% say they’re good
at it. In the session, learn how to fully engage your audience and
get ahead of your competition:
• Tailored content for maximized engagement: There is no one-
size-fits-all content. Hear how to find where your target audience
spends their time, and how to produce tailored campaigns for
this platform/channel.

7. USMSUMMIT AGENDA
B2C - Track
CASE STUDY: Social Media and
Ecommerce - How to monetize your
social community without alienating it
• Motivate your customer at the perfect moment: Targeting
is everything. Develop the right internal processes to discover
what each customer wants before they want it. Then you are
ready to sell on social.
• Pull rather than push your consumer: Drive sales through
harnessing the power of peer-to-peer reviews, social sharing
and word-of-mouth marketing
B2B - Track
Generate future business opportunities:
Use social to cultivate qualified leads, and
engage high-level decision-makers
• Leverage social channels to reach a broader audience: Generate
new revenue streams through cross-channel lead generation and
heightened product awareness
• Locate and engage high-level business decision makers: Leverage
social for purposeful and efficient networking with the right
people, in the right place.
• Tap into a wealth of internal knowledge and expertise: Harness
your most effective and efficient new business winning asset
– your employees. Empower and equip your staff to be brand
advocates and introducers of new business opportunities.
Social Selling
Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register
Robertjan Groeneveld, Social
Media Hub Manager, KLM
Michael Hertz, Chief
Marketing Officer,
White and Case
DAYTWOSharpened Social Performance
Social Data: Derive actionable insight to make smarter decisions…all the time.
Without accurate data analysis, spotting opportunities with regards to content,
loyalty, customer acquisition or media-buying will be difficult. In this session hear
how to filter through your sea of data to generate actionable insights that will
drive your business forward.
• Data-driven decision making: Granular analysis of your data can surface valuable
insights and build a richer understanding of your customers. Unearth this
information to positively influence future business decisions
• “Strike while the iron is hot” with real-time and predictive analytics: Estimate
future market share, shape future strategy, and even heighten the effectiveness
of a current campaign with data forecasting and real-time analysis
• De-silo your data: Social intelligence has a huge value to customer service,
operations, sales and product development. Collate and communicate this insight
across the business and get buy-in from other departments
Chris Smith,
Senior Vice-President,
Enterprise Social Media
Marketing, Bank of America
Matt Gentile,
Global Director, Social Media,
Century 21
Brian Roehrkasse,
Vice-President, External
Communications,
BAE Systems
Leah Gentry, Director of
Social and Content, Sprint
Impact Measurement and ROI: Know what works to improve your strategy | Know how to
communicate it to improve your budget
• Speed and Accuracy: Measure success quickly and accurately, so that you can
respond and improve your on-going campaigns and strategies
• What matters is what works: Measuring too many things can waste valuable time
and resources. Know which metrics matter most, and feed this learning back into
your strategy
• Prove your impact through the right language and data visualization: ROI is not
return on influence, impressions or interaction. The secret to social media success
is showing how it impacts your bottom line – hear how to do this, and improved
budgets will follow.
#CSMNY

8. USMSUMMIT AGENDA
Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup
Social Media for Customer Service Track
Achieve Seamless and Efficient Support:
Generate an integrated social support
structure for quicker, more transparent
support:
• Fully integrate social intro your customer service operations
for seamless coordination: Break down departmental silos,
and map-out workflows and responsibilities for company-wide
consistency
• Shift from Reactive to Proactive Customer Support: Get on
the front foot - solve problems before they become complaints
through forecasting and predictive analytics.
• Transition to self-help and peer-to-peer help to maximize
call diversion and efficiency gains: Generate quick and engaging
methods of self and peer-to-help that make problem solving
faster for your customer, and cheaper for you company.
Make Your Brand Stand Out: Create
superior customer interactions with
timely and personalized solutions:
• Achieve customer consistency through a “single customer
view”: Synthesize cross-channel information to equip your staff
with one, cohesive customer profile.
• Respond to customers at the speed they expect: Achieving
real-time response is difficult, but vital. Hear how to streamline
internal communications and procedures, whilst breaking through
the external noise to identify key trends across multiple channel
• Boost customer satisfaction and loyalty through personalized
and personable responses: Surprised and delighted customers
are loyal customers! Equip your frontline staff with the skills and
tools to respond in a personable manner, and build a genuine
connection.
Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register
Social Media for Communications Track
Social Media Brand Protection:
Listen | Prepare | Prevent
• Monitor and mitigate risk: Protecting your social brand is
no longer preferable, but vital. Stay one step ahead through
identifying potential threats and smothering them
• Regulation, privacy, and speed: Heighten efficiency and speed of
operation when potential crises do formulate.
• Preserve brand reputation and customer satisfaction through
an empathetic and transparent response.
Storytelling through Social: Achieve
deeper and long-lasting engagement
through an engaging brand narrative
• Stop selling, and start telling: A strong content campaign can
achieve brand favorability… a strong brand narrative can achieve
brand affinity. Uncover the true power of storytelling.
• Engross an ever-increasingly fickle customer base: Stories can
hook audiences and keep them hooked. Uncover and craft your
brand’s narrative, communicating this through engaging platforms
and channels
• Be Authentic | Be Human: Your company and customers have a
wealth of stories to tell. Take these and create easily-consumable
stories that will not only authenticate your brand, but humanize it.
Vanessa Sain-Dieguez, Director, Social
Media Planning Integration, Hilton
Nidhi Pratapneni, Director, Social Media
Community, Dell
Chug Abramowitz, Global Sr. Director,
Online and Social Media Customer
Support, Spotify
Josh Palau, Senior Director, Digital
Communications, Comcast
Toni Jones, Social Media Director,
U-haul International
Jeff Curry, Vice-President
Jaguar Brand (Former), Jaguar Land
Rover
#CSMNY
The Corporate Social Media Summit is the best social media
conference. Great speakers, great content, great brands!
Ashley Betzendahl, Social Media Coordinator, Goddard Systems

9. I’ve participated in the Useful Social Media
events for two years running and found them
to be well run, insightful and veryvaluable. I’ve
had the opportunity to speak at these events
and been able to build our business as a direct
result. I highly recommend these events for
any Marketing or Customer Care professional
interested in social technology
Business Opportunities
for Solution Providers
Whether you’re looking for increased brand awareness, thought leadership or new business,
The Corporate Social Media Summit New York gives you the access you need. By putting
your brand in front of 350+ senior members of the social media community we provide the
best possible platform to create an impact on your target audience.
CEO 1%
Chief 5%
VP 12%
Director 29%
Manager 27%
Other 26%
Corporate 81%
Vendor 16%
Other 3%
Contact Aaron Jackson at:
Email aaron@usefulsocialmedia.com
or call +44 (0) 207 375 7244
USM
Key Reasons to Sponsor
• Meet New Clients build relationships with key decision makers
– over 350 attendees.
• Build your Reputation as thought leaders in the social media
space.
• Demonstrate your Product generate exposure for existing
features and launch new solutions
Opportunities available include:
• Take a speaking a slot and address a room full of senior-level
executives
• Show off your latest product and services in our exhibition hall
• Build your brand with exclusive promotional opportunities
Companies that sponsored last year:
NEXTGATE
Seniority of attendees:
Who’s in the room:
- Dave Evans, VP, Social Strategy
Lithium Technologies
Register now to join your industry peers here usefulsocialmedia.com/newyork/register

10. DIAMOND PREMIUM STANDARD
ŸŸ Access to all sessions,
lunches + drinks reception
ŸŸ Access to presentation
slides post-conference
ŸŸ MP3s of every session at
the conference
ŸŸ Access to exclusive
#CSMAwards (June 15th
7.30pm) including 3 course
dinner
ŸŸAccess to videos recording
of key sessions from the
two days
ŸŸ Access to all sessions,
lunches + drinks reception
ŸŸ Access to presentation
slides post-conference
ŸŸ MP3s of every session at
the conference
ŸŸ Access to videos recording
of key sessions from the
two days
ŸŸ Access to all sessions,
lunches + drinks reception
I work for a brand / corporate
Book by Feb 6 (SAVE $500) $2,095 $1,495 $1,295
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FULL PRICE $2,795 $1,995 $1,795
I work for an agency / solution provider
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FULL PRICE $3,295 $2,695 $2,495
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Bookings:
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Join your peers at The Useful Social Media
Awards Ceremony and be the first to
discover who’s driving social business:
ŸŸ Reward your team: Celebrate
your company’s successes at our
glamorous Awards evening and
reward your team for all its great
work
ŸŸ Meet the crème de la crème: Meet
the finalists, winners and judges in
a relaxed and fun environment
ŸŸ Benchmark your efforts: Discover
how your social media strategy
and projects perform alongside
other leading brands
ŸŸ Be inspired: Take back to the
office new and innovative ways
of leveraging social media for
business
REGISTER NOW
3 WAYS TO REGISTER
CALL US
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The 6th Annual Corporate Social Media Summit New York
June 15–16th, 2015
#CSMNY usefulsocialmedia.com/newyork
Learn who will be
crowned leaders in
corporate social media
USM
AWARDS

11. USM
The 6th Annual Corporate Social Media Summit New York
June 15–16th, 2015
#CSMNY usefulsocialmedia.com/newyork
Hear from 35+ corporate social media and
marketing leaders including:5 reasons you
need to attend
The Corporate
Social Media
Summit
New York:
1 Get insight on cutting-
edge social media
strategy from 15+ Major
Brand C-suite Executives
2 Ask your burning
questions of our 40+
Senior Brand Speakers
3 Build Relationships and
define benchmarks with
an audience of corporate
peers
4 Help build our agenda so
it’s not only relevant, but
completely up to date
5 A track record you can
trust: 98% of attendees
would
Russ Findlay,
Chief Marketing Officer,
Hiscox
Dan Lewis,
Chief Communications Officer,
Molson-Coors
Linda Rutherford,
VP Communications and
Strategic Outreach,
Southwest Airlines
Bruce Rogers,
Chief Insights Officer,
Forbes
Mindy Stockfield,
SVP Consumer Marketing,
MTV
Richard Margetic,
Director of Social Media,
Intuit
Natanya Anderson,
Director of Social Media and
Digital Marketing,
Whole Foods
Toni Jones,
Social Media Director,
U-haul International
Tanya Donnelly,
Global Social Media Director,
Schneider Electric
Leah Gentry,
Director of Social and Content,
Sprint
Matt Gentile,
Global Director, Social Media,
Century 21
Michael Hertz,
Chief Marketing Officer,
White and Case
Chris Smith,
Senior Vice-President,
Enterprise Social Media
Marketing,
Bank of America
Josh Palau, Senior Director,
Digital Communications,
Comcast
Nathan Bricklin,
SVP, Head of Collaboration
and Social Strategy, Wholesale
Services Group, Wells Fargo
Brian Roehrkasse,
Vice-President, External
Communications,
BAE Systems
Dean Clarke,
Head of Digital Communication,
BAE Systems
Lou Dubois,
Executive Director,
Digital Content,
NBC Universal
Chug Abramowitz,
Global Sr. Director, Online and
Social Media Customer Support,
Spotify
Elliot Bell,
National Director,
Content Solutions,
Yahoo
Robertjan Groeneveld,
Social Media Hub Manager,
KLM
Marissa Pick,
Director of Social Media,
Euromoney
Annette Hernandez, Head of
Social Customer Experience,
American Airlines
Jeff Curry, Vice-President
Jaguar Brand, Jaguar Land
Rover
Join the conversation
using #CSMNY.
Follow us at:
@usefulsocial
usefulsocialmedia
linked.in/USMgroup
Two Days | 350 + Corporate Attendees | 40 + Senior Leader Speakers | 18 Hours of Best Practice
- Register your place now to save $500
SOCIALMEDIATHECUSTOMERJOURNEY:Agility, Insight, Personalization, Loyalty