1. to aayu.ibmr, sachan.ibmr, alok.ibmr, rana.ibmr, ankit.ibmr, mishra.anurag1., arun.singh
ibmr, atul88ibmr, avan.ibmr, bolo.ku.ibmr, deepak.jindali., deepak.nirvan1., devendrasin
ha.., devendra.vishw., ganesh.ibmr, gauravkumar.ib., girish.girishi., gopal.ibmr3, himans
hu378ibmr, ishwarrathorei., er.kapil.ibmr, kapil000.ibmr, kuldeepsingh.i., mohit.ibmr, naz
ia.ibmr, noopur.maurya
Dear Marketing Students,
In order to give you a strong foundation for the next semester we have decided to give you a project on
marketing research. The project topic can be selected by you in the area of rural marketing, brand
management and service marketing. The research purely needs to be primary in nature. The proforma of
the report would be as follows:
Index
Research objectives
Research methodology
Analysis
Findings
Recommendation
Annexure
You are requested to submit a hard copy of the report and a soft copy in the CD on or before 7th Feb.
You can come to the institute on any working day during the working hours for guidance.
In case you fail to submit to the report on or before 7th Feb then following action would be taken:
1. Internal marks would not be given for the project
2.You would not be allowed to attend specialization classes.
In case of late submission of the report:
1. Internal marks would not be given but you would be allowed to attend specialization classes from the
day of submission of the project