This is a short presentation on distribution and services of United Distributor Nepal Pvt ltd.

1. UNITED
We Stand
2011-12

2. An Introduction
United Distributors Nepal (P) Ltd. often abbreviated as UDN is a well known pioneer in importing,
distributing & promoting international trade in the country. The company was established in early
2000 and has been dealing with Top Global Companies such as Procter & Gamble (P&G),
GlaxoSmithKline Consumer Healthcare Ltd. (GSK), Mars, Ferrero, Orion etc. The various brands of
all these companies are distributed and supplied all across Nepal through a comprehensive
network of branches,distributors and dealers so as to reach every possible consumer segment.
UDN has been there successfully in this business for a long time now. It directly employs about
300 people and also has many indirect employees. Its gross annual Turnover is about $35 million.
The company has been awarded as the Best Tax Payer, 2010-11 by the Prime Minister and it is a
major contributor to the exchequer.

3. The brands we distribute
Procter & Gamble (P&G)
The company has been associated with world’s leading FMCG P&G since its establishment.
UDN is the sole distributor of its entire brands all over Nepal. We distribute the following
brands of P&G :-
Category Brand Name/s
Hair Care Pantene, H&S, Rejoice
Skin Care Olay, Camay
Fabric Care Ariel, Tide
Oral Care Oral B
Batteries Duracell
Snacks Pringles
Men’s Personal Care Gillette
Feminine Care Whisper
Baby Care Pampers
Health Care Vicks
GlaxoSmithKline Consumer Healthcare Ltd. (GSK)
The company has been associated with GSK since year 2010-11. UDN is the major distributor
for most of the brands of GSK in Nepal. We distribute the following brands of GSK:-
Category Brand Name/s
Horlicks, Junior Horlicks, Women Horlicks,
Nutritional
Horlicks Lite, Horlicks Biscuits, Viva, Boost
OTC Eno

4. The brands we distribute
Mars
The company has been associated with Mars since 2006. UDN is the sole distributor for most of the
brands in the country. We distribute the following brands of Mars.
Category Brand Name/s
Chocolates Mars, Snickers, Galaxy, Twix, Milky Way
Pet Care Pedigree
Orion
The company has been associated with Orion since 2012 UDN is the sole distributor of Orion
Choco Pie all over Nepal.
Ferrero
The company has been associated with Ferrero since 2010 UDN is the sole distributor of Ferrero
Chocolates all over Nepal.

5. The Promotional Activities
UDN also works closely with the parent companies like P&G and Mars in designing localized
promotional activities to ensure the growth of the brand reflecting a positive return in the sales.
Localized Marketing & Sales Initiatives of UDN
United Distributors Nepal with its unparalleled Marketing team & Sales force has been able to
justify the excellence of the brands. UDN is effectively promoting the brands in local market in
alignment with the company’s policies and target group.
Few of the promotional activities undertaken by UDN are as follows:
9.Pantene Pro V – Launch of the Campaign “ 14 days Challenge”
In March 2011, “The Pantene 14 days Challenge” campaign was launched in the Nepali
market. It boosted the product’s claim of reducing split ends by 10 times within 14 days. Many
print ads were released in selected dailies and magazines. The campaign was complemented by
extensive outdoor branding which included branding the most happening place in the country’s
capital – City Centre, the mall with the highest footfall. Apart from this many other Modern Retail
outlets were also branded which proved to be highly beneficial to the Product’s Brand Visibility.

6. Outdoor Support
Pantene Pro V – Mall Branding at City Centre
City Centre, located at the heart of the city, is
considered as the mall with the highest number of
walk ins. Apart from its number of footfall, the
reason to prefer City Centre is the kind of TG the
brand intends.
This exclusive branding for Pantene became the
Talk of the Town.

7. • Head & Shoulders – Launch of the campaign “Removes dandruff from first wash.”
The campaign “Removes dandruff from first wash” was widely advertised through huge Bill
boards at 8 prime locations. Along with this, there were also Shop Frontage brandings at the
Points of purchase to further boost the brand visibility and strengthen the product’s claim in
the consumer’s mind. Keeping the essentially urban TG in mind, all of these advertisements
were done in and around Kathmandu.

8. 3. Pampers Activation : Launching the New Packaging
The baby care brand of Pampers was given a new look to boost its Sales output and market share.
To promote the new pack “Pampers Swing Activation” were done at strategically selected Modern
Retail outlets. It included interactive elements like swings to make the baby feel at home. Baby step
stickers were stuck on the floor of the outlet, leading to the primary shelf of Pampers. All the
primary shelves in major outlets were branded with the new look of Pampers. Various POS material
like posters, danglers, streamers, wobblers and informative booklets were printed and distributed
across Nepal.

9. 4. Gillette Activation : Introducing new price of MACH 3
The “Mach 3” brand of Gillette was given a new look and its new reduced price was heavily
advertised through an unique activation and various POP materials like posters, streamers and
danglers. The branding materials communicated the newly reduced price of Mach 3 razors and
tried to change the consumer perception of the brand as it was quite expensive earlier. The
activation involved directly experiencing the Gillette Shave as the consumer sat down to a
comfortable shave while an attendant shaved him with Gillette products. This activation took place
in 6 places which received higher footfalls of the brand respective Target Audience.

10. 5. PROJECT Nepal 1000
A grand project to do the frontage branding covering 1000 retail outlets with P&G’s major brands –
Pantene, Head & Shoulders, Olay and Whisper. It was started in December, 2011 and was an
overwhelming success by proving its worth in boosting Brand Visibility for P&G. It was done in
towns like Kathmandu, Patan, Bhaktapur, Banepa, Kirtipur, Dharan, Biratnagar, Itahari, Pokhara
and Narayanghat.

11. 6. Branding at the Modern Trade
Modern Trade Outlets are booming all over the country. By contractually renting the most
prominent shelves of the major Departmental stores and shopping marts, we are placing our
products in such a way that we always have an advantage over our competitive brands and always
keep our brands easily viable and visible to the end customer.

12. 7. Product Sampling of Galaxy Chocolates
The taste of a quality chocolate is something which cannot be communicated in words. Likewise,
UDN launched the Galaxy Brand of chocolates with sampling activities at spots which received
higher footfall of the fairer sex. Specially targeted towards women of the age 30 and above this
brand of chocolates promised to be as smooth as silk and give one a melt in your mouth
experience. The claims were proven and the brand’s success story started.