Brand Efficiency means to deliver on a brand promise with the least amount of time and effort. Unisource is in the business of helping our customers maximize their brand and, by default, their bottom line. This presentation discusses the basics of Brand Efficiency and how you can apply it to your own organization.

1. Maximize Brand Efficiency
and Boost Your Bottom Line

2. “Brand EfficiencyTM is to
deliver on a brand promise
with the least amount of
time and effort”
Maximize Brand Efficiency and Boost Your Bottom Line
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3. Brands have grown more
complex over the last 60 years
Yesterday
Today
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4. Touchpoints of a Modern Brand
Customer
Maximize Brand Efficiency and Boost Your Bottom Line
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5. Benefits of Branding
Standing out against competitors and peers
Helping current and potential customers remember your
company in a clear and positive way
Building a compelling experience that attracts new patrons
and increases repeat business
Improving trust, loyalty, quality perception, and word-of-mouth referrals
Boosting revenue
Increasing employee satisfaction and retention
Maximize Brand Efficiency and Boost Your Bottom Line
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6. Any business can achieve these
benefits with extensive funds, but
the most profitable ones do so by
focusing on a few critical
branding elements and using
resources wisely.
Maximize Brand Efficiency and Boost Your Bottom Line
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7. Build a Successful Brand
Visuals
Culture
And
Logistics
Verbal
Sensory
Customer
Experience
Maximize Brand Efficiency and Boost Your Bottom Line
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8. “The most efficient way to produce
anything is to bring together under
one management as many as
possible of the activities needed to
turn out the product”
– Peter Drucker, Writer
and Management
Consultant
Maximize Brand Efficiency and Boost Your Bottom Line
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9. Brand Efficiency requires to concentrate in areas that
can impact time and cost
Maximize Brand Efficiency and Boost Your Bottom Line
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10. Marketing
Agencies
Brand Owners
A digital asset
management system
reduces time spent
finding and sharing
information, recreating
lost assets, and building
new campaigns.
Printers
Digital
Asset
Management
Partner Brands
Maximize Brand Efficiency and Boost Your Bottom Line
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11. Messaging
Marketing
Print
Management
Retailers
Salespeople
Branch
Offices
Implementing print management software
creates print uniformity and standards for
suppliers to follow.
Maximize Brand Efficiency and Boost Your Bottom Line
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12. Packaging
Design
Manufacturing
Successful packaging
depends upon the design
process, material sourcing,
prototyping, testing,
manufacturing, and supplier
relationships.
Materials
Prototyping and Testing
To Market
Maximize Brand Efficiency and Boost Your Bottom Line
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13. Logistics
Sourcing
Designing your product with
the whole life cycle in mind
can increase speed to market
and reduce costs.
Manufacturing
Distribution
And Retail
Customers
Maximize Brand Efficiency and Boost Your Bottom Line
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14. Technology
Automating processes like
material ordering and
customer communication can
produce long-term benefits
for your bottom line.
Maximize Brand Efficiency and Boost Your Bottom Line
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15. Next Steps to Building
a Successful Brand
contact us at
1-800-UNISOURCE
Maximize Brand Efficiency and Boost Your Bottom Line
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