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Brand Community e Open Innovation - Il caso Lego

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Brand Community e Open Innovation Il caso Lego Mindstorms Alessandra Mazzai, Sofia Marini, Simonluca Merlante, Chiara Zanandrea 14/03/2008 Corso di Internet Marketing – Prof. Marco Bettiol – Esercitazione I
L’AZIENDA ,[object Object],[object Object],[object Object]
IL PRODOTTO ,[object Object],[object Object]
IL PROGETTO ,[object Object]
IL TARGET, EHM… E’ CAMBIATO ,[object Object],[object Object],[object Object],[object Object],[object Object]
IL DISASTRO… ,[object Object]
… CHE DIVENTA OPPORTUNITA’ ,[object Object],Partendo da pezzi di Lego Mindstorms, questo utilizzatore ha creato un robot in grado di risolvere un cubo di Rubik.
UNA COLLABORAZIONE FRUTTUOSA ,[object Object],[object Object],[object Object]
Se questa non è innovazione…
UN MATRIMONIO DI SUCCESSO ,[object Object],[object Object],[object Object]
NUMERI, INSIGHTS E CURIOSITA’ ,[object Object],[object Object],[object Object]
CONCLUSIONI ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Brand Community e Open Innovation - Il caso Lego

  • 1. Brand Community e Open Innovation Il caso Lego Mindstorms Alessandra Mazzai, Sofia Marini, Simonluca Merlante, Chiara Zanandrea 14/03/2008 Corso di Internet Marketing – Prof. Marco Bettiol – Esercitazione I
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Se questa non è innovazione…
  • 10.
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