Part of the Becoming a Networked Researcher Suite of workshops, run by the Library for the Researcher Development Team at the University of York.
This guide aimed at those in the Higher Education environment who already use Twitter but want to get more out of it.
It covers the kind of Content you might tweet, the Tone with which you might tweet it, making the most of your Account, some Logistical issues, and finally using statistical packages for Analysis.
2. Above all, remember itâs not about
broadcasting, itâs about conversation!
3. Above all, remember itâs not about
broadcasting, itâs about conversation!
This is Web 2.0.
Itâs interactive,
participatory, and about
positioning yourself as part
of a dialogue.
If you remember this rule,
all the other rules in this
guide can be broken.
9. Consider the 1 in 4 rule*
*actually itâs more of a guidelineâŠ
Content
10. Consider the 1 in 4 rule*
1 in 4 Tweets
directly about
you / your work
*actually itâs more of a guidelineâŠ
A ReTweet?
A link to something useful?A reply?
Content
12. Embrace the smartphone!
(Soon there will only BE smartphones
so you may as well get started now.)
Imagine the people reading your
Tweets are not just in your building,
but on the train, in the supermarket
queue, at conferences or events.
Twitter doesnât have to be something
people MAKE TIME for.
Content
21. Try not to think of it as purely
personal or purely professional
â it works better when itâs both.
(Personally I think it works well when you
major in professional and minor in personalâŠ)
Tone
22. Spell things correctly, donât use
text-speak, ensure proper
grammar and syntax â but the
tone is friendly and approachable.
Tone
23. Ultimately the tone on Twitter is roughly
akin to how you would address your peers
face-to-face (as opposed to in print).
Are you friendly, irreverent, sarcastic, enthusiastic, irascible? Thatâs
probably how you should be on Twitter, too.
Tone
24. Ultimately the tone on Twitter is roughly
akin to how you would address your peers
face-to-face (as opposed to in print).
Are you friendly, irreverent, sarcastic, enthusiastic, irascible? Thatâs
probably how you should be on Twitter, too.
(Just donât be unpleasant, as the written word can have a bigger and
longer-lasting impact than what is spoken.)
Tone
26. Your profile is hugely
important â it can both win
and lose you opportunities.
Use your bio to give people a reason to
engage with you. Use the URL space to
link your blog. And whatever you do,
donât leave the picture as the default
âTwitter eggâ â people associate this
with spam accounts and switch off
instantly.
Your Account
27. Talking of spamâŠ
Asking for the occasional RT is fine (âPlease RTâ commonly results in 11 times as
many RTs, âPlease ReTweetâ results in 16 times as many) doing this too often is
considered spammy.
As is frequently trying to get influential tweeters to tweet links to your sitesâŠ
Your Account
28. Your Account
Follower limit
Keep in mind the maximum number of accounts you can follow is
2000, until you yourself have 2000 followers.
29. Bio, blog link
Following back
Donât be spammy
Check hashtags
Your Account
You donât HAVE to follow back.
Although reciprocity is an important part of building a social network,
donât feel like you have to follow everyone who follows you. Above all
Twitter has to be manageable and work FOR you.
30. Your Account
And if you DO have to follow back for political reasonsâŠ
The mute button is your friend.
32. To lock or not to
lock your account?
Advantages:
Complete control over who
sees your tweets
Free reign to be critical or
otherwise controversial
Protection from the
undesirable side of the internet
Numbers of followers are not
an end in themselves â a larger
network doesnât always equate
to a more valuable one
33. To lock or not to
lock your account?
Disadvantages:
Will reduce the size of your
network so you may miss out
on interacting with useful or
interesting people
Prevents you from being
ReTweeted, meaning you
cannot reach additional
audiences
Your tweets cannot be seen by
people who donât follow you,
even if addressed directly at
them with an @ reply
35. Logistics
How often should
you tweet?
Targets can often backfire â tweet
when you have something to say,
and donât when you donât.
36. That said, the more people tweet, the bigger their network.*
Often the bigger their network, the more they get out of Twitter.
Logistics
*Usually. But thereâs no guarantee here!
37. Set up saved searches
After any useful search, save it so
itâs easily accessible next time
you click the search box.
Logistics
38. Set up saved searches
As well as searches for relevant
topics, set up a search on
pertinent URLs (for example your
project page or blog) so you can
see whenever anyone tweets
about your work.
Logistics
40. Lists allow you to usefully âcurateâ
the people you follow
For example, make lists of
people who tweet about
Your discipline
Research in your area
Impact factors
Technology in HE
Higher Education in general
Local news
Global news
University news
Whatever is relevant to you
Logistics
41. Consider a social media dashboard
Twitter doesnât have to be run from twitter.com â something like
Hootsuite may be useful as it allows you to view your timeline,
mentions, direct messages, lists, searches etc, in real time, from one
screen, and you can also manage other social media accounts here
Logistics
44. Analyse your Tweets
There are a million and one Twitter stats packages online â
choose the ones which give you information you can ACT on.
E.G. use http://tweetstats.com to check how often youâre
replying and RTing, and WHEN youâre TweetingâŠ
Analysis
45. Twitter Analytics
Allows you to see how many people actually see your tweets
(a fraction of your followers) and compare how engaged your
network is from month to month.
Analysis
46. It also shows you
where your
followers are from
so you know if
you need to adjust
the times you
tweet key info.
Analysis
48. And donât forget⊠You need to
actually tell people youâre there.
@username on your
business cards
on your PowerPoint
presentations
on your name-badge at
conferences
in your email signature
49. Thanks for reading!
More on âBecoming a Networked
Researcherâ can be found at
http://www.york.ac.uk/library/info-
for/researchers/networked/
Follow the Library on Twitter:
@UoYLibrary
Picture credits are on the next two slides.
50. Photos via Flickr Creative Commons (1)
Twitter birds on a wire by MKH Marketing, at:
http://www.flickr.com/photos/mkhmarketing/8477893426/size
s/l/in/photostream/
Birds in the sky by ,T.R.G, at:
https://www.flickr.com/photos/therealgrudge/4065114735/siz
es/l/in/photostream/
Twitter bird in a cage by MKH Marketing, edited by us, original
at:
http://www.flickr.com/photos/mkhmarketing/8481608368/size
s/l/in/photostream/
Graduation, by j.o.h.n walker, at:
https://www.flickr.com/photos/whatcouldgowrong/460896372
2/sizes/l/in/photostream/
Smily fruit by *Light Painting*, at:
https://www.flickr.com/photos/helmuthess/9563262919/sizes/
l/in/photostream/
Seminar room by Jonas_k, at:
https://www.flickr.com/photos/jonask/2311309574/sizes/l/in/
photostream/
51. Photos via Flickr Creative Commons (2)
Egg by JeffPoskanzer, at:
https://www.flickr.com/photos/jef/7550549938/sizes/c/
Reciprocal roof by The Year of Mud, at:
https://www.flickr.com/photos/smallape/2868726577/sizes/l
Homemade hashtag by Alexander Hugo TarTari, at:
https://www.flickr.com/photos/byhoogle/6879766189/sizes/l
Blue padlock by Aff, at:
http://www.flickr.com/photos/affers/8298047871/sizes/c/in/ph
otostream/
Question-mark cufflinks by Oberazzi, at:
https://www.flickr.com/photos/oberazzi/318947345/sizes/z/in/
photostream/
Smartphone by Xrajis_, at:
https://www.flickr.com/photos/xraijs/3474643866/sizes/l/in/p
hotostream/
All Twitter icons, and the iPad icon, via www.iconfinder.com
All other pictures are copyright free and via Pixabay.