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The Science of Email Marketing
1.
The Science of
Email Marketing 2012 The evolution of email. Dan Zarrella Social Media Scientist
2.
#EmailSci
4.
Challenges
11.
Takeaway: Email marketing must evolve.
12.
Content
13.
Filtering
16.
Takeaway: Tell me what I
get from your emails.
19.
Takeaway: Beware of sales-y jargon.
21.
Takeaway: Send passionate emails.
27.
Takeaway: If you must,
use brackets not parenthesis.
30.
Takeaway: Personalize your emails.
34.
Takeaway: Send visual emails.
37.
Takeaway: Link your emails well.
40.
Takeaway: Segment to be
“particularly” and “specifically” relevant.
42.
Timing
43.
Email = Homework
47.
Takeaway: Your newest subscribers are
your best.
48.
vs
51.
Takeaway: Experiment sending on weekends.
54.
Takeaway: Email early in the
morning.
58.
Subscribers
66.
Takeaway: Give visitors something for
subscribing.
68.
Takeaway: Use subscriber-only special offers.
71.
Takeaway: Experiment with action- based
buttons.
74.
Thank you!
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