Helen Loughran & Jenny Morgan: Northern Collaboration Learning Exchange
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Leeds Beckett University: Using Social Media to Engage with our Customers
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Helen Loughran & Jenny Morgan: Northern Collaboration Learning Exchange
- 1. Using Social Media to Engage with our Communities Helen Loughran and Jenny Morgan, Libraries and Learning Innovation Leeds Beckett University
- 3. “Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Ahlqvist,T et al.(2008). 2015 ??? 2014 Name Change 201320122009
- 4. Aims and Objectives • Provide fast and responsive news feed • Answer queries • Gather real time and direct feedback • Market our services, facilities, the Library and University • Create a unified voice Develop and manage our brand Engage with our communities
- 7. “Dissertation Selfies” on Pinterest
- 8. LibGuides
- 9. Instagram
- 10. Lessons Learned • One tweet is worth a hundred posters! • Turn negatives into positives • Don’t be afraid but manage your risks • Copyright and social media don’t mix • Social media is multi-coloured, not black and white • Good staff development tool • How important it is but we need to prove it
- 11. Golden Robes nomination “Specifically because of the @ leedsmetlibrary twitter account. It is without doubt THE best Twitter account within the university, posting fantastic proactive content, but also providing a brilliant reactive service, answering all enquiries quickly and efficiently. It’s a fantastic page!”
- 12. References Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). Social media road maps exploring the futures triggered by social media. VTT Tiedotteita - Valtion Teknillinen Tutkimuskeskus (2454): p.13. Facebook – Leeds Beckett Library - https://www.facebook.com/leedsbeckettlibrary Instagram – leedsbeckettlibrary - http://instagram.com/leedsbeckettlibrary/ Leeds Beckett Library (2014) World Diabetes Day [Online] Leeds: Leeds Beckett University. Available from: <http://libguides.leedsbeckett.ac.uk/world_diabetes_day> [Accessed 7th January 2014] Pinterest - Leeds Beckett Library http://uk.pinterest.com/beckettlibrary/ Twitter - @Beckettlibrary - https://twitter.com/BeckettLibrary
- 13. Contacts Helen Loughran Planning and Marketing Manager Leeds Beckett University h.loughran@leedsbeckett.ac.uk Jenny Morgan Senior Information Services Librarian Leeds Beckett University j.e.morgan@leedsbeckett.ac.uk