The following resources come from the 2009/10 BSc (Hons) in Multimedia Technology (course number 2ELE0075) from the University of Hertfordshire. All the mini projects are designed as level two modules of the undergraduate programmes. The objectives of this module are to demonstrate abilities to: To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content Apply creative digital project development methodology Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and audio content using optimum software technologies Identify and utilise correct communication and presentation methodology Design and produce a short story to be delivered over the internet using multimedia applications Effectively respond to a brief

1. Mini Project: Credit the Edit
Author: University of Hertfordshire
Date created:
Date revised: 2009
Abstract
The following resources come from the 2009/10 BSc (Hons) in Multimedia Technology (course number
2ELE0075) from the University of Hertfordshire. All the mini projects are designed as level two modules of
the undergraduate programmes.
Project Objectives: To demonstrate abilities to:
• To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content
• Apply creative digital project development methodology
• Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and
audio content using optimum software technologies
• Identify and utilise correct communication and presentation methodology
• Design and produce a short story to be delivered over the internet using multimedia applications
• Effectively respond to a brief
Contents
Section 1. Project Introduction..........................................................................................................................2
Section 2. Project Specification........................................................................................................................3
Section 3. Project Day 1 Brief...........................................................................................................................5
Section 4. Project Day 2 Brief...........................................................................................................................7
Creative Brief....................................................................................................................................................8
Credits..............................................................................................................................................................9
In addition to the resources found below there are supporting documents which should be used in
combination with this resource. Please see:
Mini Projects - Introductory presentation.
Mini Projects - E-Log.
Mini Projects - Staff & Student Guide.
Mini Projects - Standard Grading Criteria.
Mini Projects - Reflection.
You will also need the ‘Mini Projects – Credit the Edit’ presentation.
© University of Hertfordshire 2009 This work is licensed under a Creative Commons Attribution 2.0
License.

2. Mini Project- Credit the Edit
Section 1. Project Introduction
Project Title: Credit the Edit
Project Objectives: (technical, specific to this project)
To demonstrate abilities to:
• To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content
• Apply creative digital project development methodology
• Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and
audio content using optimum software technologies
• Identify and utilise correct communication and presentation methodology
• Design and produce a short story to be delivered over the internet using multimedia applications
• Effectively respond to a brief
Project Summary: (50 words max)
This project requires students to apply the creative digital project development methodology whilst using up to
date software applications to brainstorm, write, design and produce a short (approximately 2 minute)
presentation on a topic of their choice, with effective use of different media artefacts including a combination
of the student’s choice of animations, gifs, drawings, stills, clip art and video amongst others, whilst fully
integrating said visual artefacts with an audio stream.
Introductory Lecture (2 hrs) Content:
• General concepts and ideas of storytelling
• How to brainstorm and storyboard multimedia content ideas.
• Researching and evaluating multimedia software applications usable for video and audio editing
• Sourcing content via the web
• Planning and continuing research after this session
Preparation Session (3 hrs):
This session is specifically designed so that the student learns about the tools they are required to handle
during Day 1 & Day 2 tasks. It will include Multimedia development software familiarization. Students will be
encouraged to broaden their research footprint by sourcing, analysing and testing a variety of software.
This session will allow the students to evaluate the relevant software solutions which are available in the Lab
to answer the brief given at the start of the Mini-Project. There will be some lecturing but mainly this session
is about familiarisation with software. Different levels of software tutorials will be available to the students to
brush up on their skills.
The lecture materials in this session will concern themselves with the Visual Language of Media as applied
to editing, transitions, use of point-of-view etc. they will learn to tell the story in the edit, hence “Credit the
Edit”.
Students will be set specific questions. They will be sent to look for specific content. They will be observed
doing this and advised on better methods of researching and locating appropriate content
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3. Mini Project- Credit the Edit
Section 2. Project Specification
1. Learning Outcomes assessed (as taken from the DMD)
All Learning Outcomes specified in the Definitive Module Documentation are assessed as part of this mini-
project, the specific Learning Outcomes are:
Knowledge and Understanding
• Be able to analyse and breakdown problem tasks into manageable steps.
• Integrate previous and concurrent learning and to use it to solve technology-based problems.
• Be able to describe and implement the project life-cycle appropriately.
• Be able to select appropriate Multimedia Technology, techniques and software for a given situation.
Skills and Attributes
• Produce a solution to a defined Digital Technology problem.
• Carry out a simple critical evaluation of their solution.
• Demonstrate an ability to work effectively in a teams, small groups and individually.
• Demonstrate an ability to manage time and resources effectively.
2. Project Title: Credit the Edit
3. Project Objectives: (technical, specific to this project)
To demonstrate abilities to:
• To plan, generate, source, evaluate, refine, manipulate, edit and present audio / video content
• Apply creative digital project development methodology
• Create and manipulate a range of media types such as animation, stills, clip art, drawn art, video and
audio content using optimum software technologies
• Identify and utilise correct communication and presentation methodology
• Design and produce a short story to be delivered over the internet using multimedia applications
• Effectively respond to a brief
4. Project Summary: (50 words max)
This project requires students to apply the creative digital project development methodology whilst using up to
date software applications to brainstorm, write, design and produce a short (approximately 2 minute)
presentation on a topic of their choice, with effective use of different media artefacts including a combination
of the student’s choice of animations, gifs, drawings, stills, clip art and video amongst others, whilst fully
integrating said visual artefacts with an audio stream.
5. Introductory Lecture (2 hrs) Content:
• General concepts and ideas of storytelling
• How to brainstorm and storyboard multimedia content ideas.
• Researching and evaluating multimedia software applications usable for video and audio editing
• Sourcing content via the web
• Planning and continuing research after this session
6. Preparation Session (3 hrs):
This session is specifically designed so that the student learns about the tools they are required to handle
during Day 1 & Day 2 tasks. It will include Multimedia development software familiarization. Students will be
encouraged to broaden their research footprint by sourcing, analysing and testing a variety of software.
This session will allow the students to evaluate the relevant software solutions which are available in the Lab
to answer the brief given at the start of the Mini-Project. There will be some lecturing but mainly this session
is about familiarisation with software. Different levels of software tutorials will be available to the students to
brush up on their skills.
The lecture materials in this session will concern themselves with the Visual Language of Media as applied
to editing, transitions, use of point-of-view etc. they will learn to tell the story in the edit, hence “Credit the
Edit”.
Students will be set specific questions. They will be sent to look for specific content. They will be observed
doing this and advised on better methods of researching and locating appropriate content
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4. Mini Project- Credit the Edit
7. Day 1 Tasks (6 hrs):
• Analyse possible target audiences and derive potential user requirements regarding re-purposing
material for different platforms
• Internet research on existing web-based flash, film, video and audio content
• Brainstorming ideas and producing detailed storyboards
• Producing original, or downloading existing, content materials including code, video clips and audio
clips, flash movies and assets, samples and loops according to their individually relevant
specification requirements.
Deliverables:
• Clear documentary evidence of a correctly completed Digital Project Process document.
• Report on user requirements.
• Some documentary evidence of brainstorming sessions, mind maps, iMaps.
• Some high level Storyboards.
• Full listing, with high level detailing and cataloguing, of self produced or downloaded materials for
use in mini-project.
8. Day 2 Tasks (6 hrs):
• Complete finalised storyboards
• Evaluating text, graphics and video/audio elements sourced on Day 1
• Produce the presentation
• Test and evaluate the presentation based on modified user requirements set on Day 1
Deliverables:
• The actual finished presentation in the designated format
• All completed project documentation
9. Facilitator guidance (key ideas to draw out from students):
Day 1: Identifying user requirements clearly through user analysis; producing proper projected Content Flow
Chart, Navigation Diagram and Storyboard, brainstorming session records, clip management and
manipulation, iMaps.
Day 2: Planning & producing the presentation according to the plan; ensuring all the modified user and
technical requirements have been met
10. Required Resources:
Day 1: Multimedia PC with the Adobe® suites; internet connection.
Day 2: same as Day 1
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5. Mini Project- Credit the Edit
Section 3. Project Day 1 Brief
You have been briefed by your clients, a local wealthy Philanthropist and his wife, who want you to create a
Digital Multimedia Montage illustrating a story themed on ‘Community’. They have in mind using your created
story on social networking website such as MySpace, YouTube and Facebook to try to create a better world
for everyone. They have no fixed ideas about how they want this story to look. The brief is deliberately
vague and ambiguous in order to give free reign to your creative abilities, which they have heard a lot about.
The title of the ‘product’ they are interested in publicising is ‘Community’. It’s not a perfume or a TV show –
simply the concept of ‘Community’.
Morning Session: 11am – 12.00pm
11:00-11:10 Introductory presentation, briefing and questions
11:10-12.00 Task 1. The Written Story
This task is all about you actually deciding what type of story you are going to create. You should remember
the ‘Motivations’ of human activity that we looked at last week.
Then actually write the story as a TREATMENT. This should only be about a page or so and needs to be
UPLOADABLE as a word doc. Do not ‘over write’ this element of the project. You are structuring a coherent
story that engages users on an emotional level. You might include some snippets of dialogue that you want
to see, perhaps some ideas about how you want your piece to ‘look and feel’, how do you want it to sound?
You may have some good ideas about what type of camera angles or shot types you are going to use, or
some PowerPoint effects, or some Flash Movie wizardry. There are some files and videos in ‘Media
Language’ on the ‘M’ drive to help you with this aspect, if you require them.
REMEMBER: It is a TREATMENT not a finished script.
Deliverable: The written story in TREATMENT form. UPLOADED as a word document
Afternoon Session: 1.00 – 5.30pm
1:00-1:30pm Task 2: Creative Brief
Analyse possible target audiences and derive potential user requirements for your final work. This analysis
will help you compile a report/creative brief on user requirements.
Deliverable: Creative Brief detailing user requirements. UPLOADED
1:30-2.00pm Task 3: Research Brief
Having first prepared an appropriate Research Brief, carry out Internet research on existing web-based film,
video and audio content that might be suitable for use in the execution of your story from task .
Deliverable: Research Brief detailing research specifications. UPLOADED
2:00 -3:00pm Task 4: SMART Sourcing of Materials
Sourcing, gathering, evaluating and editing original or pre-existing, content materials possibly including code,
flash movies, video clips and audio clips, samples and loops according to the students own specification
requirements.
Remember to work S.M.A.R.T.
A full Asset List must be prepared, with high level detailing of clip management, manipulation and storing
processes, and implemented cataloguing processes of self produced or downloaded materials for use in this
mini-project. These elements will be visible in your uploaded work. Create this asset list in Excel.
Deliverable: Asset List in Excel: UPLOADED
3:00-5:50pm Task 5. Digital Storyboard
This element is about you actually creating some digital storyboards that can be viewed by the client to give
a strong indication of what your vision is.
Deliverables: Digital Storyboard: UPLOADED
Recording the evidence of your progress during Day 1
When you have completed this miniproject (both days 1 & 2) you will need to write a report describing the
work you have done. It is vital therefore that you keep a record of your progress during the day, both as
written notes and a digital diary. The exact style and format you use is up to you as your notes will not be
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6. Mini Project- Credit the Edit
assessed. You will have difficulty remembering everything you did when you come to write-up your work so
make notes! Also, if you don’t, you will have to waste time repeating work so that you can capture screen-
shots. Digitise all your assets afterwards to help you compile your report.
Some Tips:
• Make sure that you make accurate notes of timings of image changes on your storyboard so that you
can accurately match up any sound files that you source or create.
• You have had ample time to get to grips with Adobe® Premiere Pro®. You can download a trial
version to your home computer that you can use to learn on. No excuses permitted of ‘I don’t use
Premiere’ etc.
• You can use Adobe® Photoshop® to manipulate images that you have sourced and downloaded.
Remember CROPPING the image is a useful basic Photoshop skill to have.
• It is YOUR CHOICE as to what university supported software configuration you use to complete the
task.
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7. Mini Project- Credit the Edit
Section 4. Project Day 2 Brief
You clients are the same two local philanthropists who asked you to create a Digital Multimedia Montage
entitled ‘Community’ for Day 1 of this Mini Project.
Having been thoroughly impressed with your work and creative/technical abilities they now wish you to
expand on their original theme. They reveal to you that their true intention is showcase different types of
community, starting with yours.
They have a slogan: “Community- Its Up 2 me”
Their target audience is the networking sites generation.
They aim to impress like-minded individuals and change the way community is perceived and enjoyed in
England, both locally and nationally.
They wish you to produce a short multimedia montage to be posted on social networking sites; they have no
particular preference as to what software you use to create the montage only that the montage is fresh,
exciting, informative, technologically sound and fit-for-purpose. It should act as a recruitment message to the
target audience, getting them enthused enough to want to celebrate their own ‘communities’.
Morning Session: 12.30am - 1.00pm
Afternoon Session: 2.00pm – 6.00pm
12:30-1:00 Introductory presentation, briefing and questions
2:00-5.45pm Task: Digital Multimedia Montage Production
Deliverable: Digital Multimedia Montage: UPLOADED. You need to produce this multimedia montage as a
single file and upload it to the server.
You may not use any unsupported software.
Recording the evidence of your progress during Day 2
When you have completed this miniproject (both days 1 & 2) you will need to write a report describing the
work you have done. It is vital therefore that you keep a record of your progress during today, both as written
notes and a digital diary. The exact style and format you use is up to you as your notes will not be assessed.
You will have difficulty remembering everything you did when you come to write-up your work so make
notes! Also, if you don’t, you will have to waste time repeating work so that you can capture screen-shots.
Digitise all your assets afterwards to help you compile your report.
Some Tips:
• Make sure that you make accurate notes of timings of image changes on your storyboard so that you
can accurately match up any sound files that you source or create.
• You have had ample time to get to grips with Adobe® Premiere Pro®. You can download a trial
version to your home computer that you can use to learn on. No excuses permitted of ‘I don’t use
Premiere’ etc.
• You can use Adobe® Photoshop® to manipulate images that you have sourced and downloaded.
Remember CROPPING the image is a useful basic Photoshop skill to have.
• It is YOUR CHOICE as to what university supported software configuration you use to complete the
task.
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8. Mini Project- Credit the Edit
Creative Brief
Client: XXXXX Ref:
Project: Demo of luxury Portal Website Date:
Job Number:
Budget:
Deadline:
What does this communication need to achieve?
The idea of this actual site is to create a Luxury Portal Website for High Net Worth Individuals
to use a kind of International Clubhouse.
This project is to create a demo that will illustrate how the portal site works and what it has to
offer its potential users [and investors]
Who exactly are we talking to?
VC investors thinking of stumping up gallons of money to invest in this portal
What do we know about them that will help us?
They want to see exactly what added value this portal will offer the very wealthy and particular
clients they have in mind. They will be web literate but not vastly experienced
What single-minded response does the communication need to create?
What a great Idea. I wanna invest £10M.
What is the most powerful thing we can say to achieve this response?
Oysterclub will be absolutely fantastic and fulfill the needs of its intended users
Why should they believe this?
Because our demo will assure them that it will happen
What tone of voice or brand personality do we want to develop in this
communication?
Private members club / mason's lodge. This is OUR select club; only our type of people will be
found here or even be let in.
How will we know this communication has been successful?
They will float for millions.
Executional guidelines:
Design welcome / home page. Then make demo that takes 'user' through 1, 2 0r 3
Issued by: Brief Date:
Creative
Review Date:
Team:
Approval Client Presentation
Signatures: Date:
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9. Mini Project- Credit the Edit
Credits
This resource was created by the University of Hertfordshire and released as an open educational resource
through the Open Engineering Resources project of the HE Academy Engineering Subject Centre. The Open
Engineering Resources project was funded by HEFCE and part of the JISC/HE Academy UKOER
programme.
© University of Hertfordshire 2009
This work is licensed under a Creative Commons Attribution 2.0 License.
The name of the University of Hertfordshire, UH and the UH logo are the name and registered marks of the
University of Hertfordshire. To the fullest extent permitted by law the University of Hertfordshire reserves all
its rights in its name and marks which may not be used except with its written permission.
The JISC logo is licensed under the terms of the Creative Commons Attribution-Non-Commercial-No
Derivative Works 2.0 UK: England & Wales Licence. All reproductions must comply with the terms of that
licence.
The HEA logo is owned by the Higher Education Academy Limited may be freely distributed and copied for
educational purposes only, provided that appropriate acknowledgement is given to the Higher Education
Academy as the copyright holder and original publisher.
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