1. Marketing 2010

2. What’s cooking ?

3. Marketing vs. business
1. Business role = value (customer)
2. Business mechanism= marketing &
innovation
3. The rest are costs
“Marketing is the distinguishing, unique
function of the business”- Peter Drucker–
“father” of Business Consulting

4. Procesul de comunicare
CLASIC
I.M.C.

5. Trend si evolutie in marketing
pasiv activ
1960’ 1990’ 1993’ Chekitan
Niel Borden Lauterborn, Dev si Don
from James University of Schultz
Cullinton North Carolina North Western
(Harvard Consumer University, Illinois
Business focused Consumer
School, Boston) focused, more
Eugen active
McCarthy
Top-down
Company-out

6. 2. Marketing trends & news
"The customer can now seek out a myriad of products, services
and suppliers via a multitude of communication channels. As a
result, every marketer, every agency now faces the 'integration
challenge'. They must learn a new approach that
aligns, combines and integrates every form of communication.
The days of traditional marketing are over. Technology ended
them! They will not return!” *
Prof. Don Schultz -
“father of” Integrated Marketing Communication
concept (comunicare integrata de marketing)
*1993, Integrated Marketing Communications, NTC Business Books)

7. The web

8. Web 2.0.

9. Comunicarea in prezent

10. Marketing environments (ex.)

11. A.R. – how it works?
Clickexpress
General Electric

12. Virtual reality vs. Augmented Reality

13. Realitate augmentata - aplicatii

14. Exercitiu de imaginatie
Medicina, turism, armata, jocuri interactive, jocuri educationale, prezentari
produse, tehnologie, conferinte la distanta, etc.
Afacerea ta?
Ideea ta?
Aplicatia ta?
……..

15. Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma
de…comunicare integrata de marketing!
Office: Avram Iancu 50, 1A, Brasov
Email: office@markinstinct.ro
Tel: 0729 97 8004
www.markinstinct.,ro
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