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OBF.ro – Brasov, 2009 ,[object Object],[object Object],[object Object]
Marketing vs. business ,[object Object],[object Object],[object Object],[object Object]
1. Marketing Models 1/3 1960’ Niel Borden  from  James Cullinton  (Harvard Business School, Boston) Eugen McCarthy  Top-down Company-out activ pasiv 1990’ Lauterborn,  University of North Carolina Consumer focused 1993’  Chekitan Dev si Don Schultz  North Western University, Illinois Consumer focused, more active
1.Marketing Models 2/3  ,[object Object],[object Object]
1. Marketing Models(4p,4c,siva) 3/3 ,[object Object],SIVA – marketing model
2. Marketing trends & news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Comunicarea in IMC CLASIC I.M.C.
Planificarea in IMC
Mixul de marketing in IMC
Pro IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Studiu de caz:  Biogenis.ro  proiect de comunicare integrata de marketing
[object Object],Mission, vision, bla, bla:……..
Ce-ar fi sa vorbim DESPRE  TINE! Ce poti sa primesti , TU,  partenerul   meu   de business, CEA MAI IMPORTANTA PERSOANA DIN LUME PENTRU TINE :
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Office: Avram Iancu 50, 1A, Brasov Email:  [email_address]   Tel: 0729 97 8004 www.markinstinct.,ro www.codrutprecup.ro   Twitter.com/markinstinct Linkedin.com/in/markinstinct
2 min ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Codrut Precup Markinstinct Public

  • 1.
  • 2.
  • 3. 1. Marketing Models 1/3 1960’ Niel Borden from James Cullinton (Harvard Business School, Boston) Eugen McCarthy Top-down Company-out activ pasiv 1990’ Lauterborn, University of North Carolina Consumer focused 1993’ Chekitan Dev si Don Schultz North Western University, Illinois Consumer focused, more active
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8. Comunicarea in IMC CLASIC I.M.C.
  • 11.
  • 12. Studiu de caz: Biogenis.ro proiect de comunicare integrata de marketing
  • 13.
  • 14. Ce-ar fi sa vorbim DESPRE TINE! Ce poti sa primesti , TU, partenerul meu de business, CEA MAI IMPORTANTA PERSOANA DIN LUME PENTRU TINE :
  • 15.
  • 16.
  • 17.

Editor's Notes

  1. Intreaba publicul daca stiu despre celule stem? Ce sunt alea si nume de companii care se ocupa cu acest serviciu medical.