This presentation on Facebook Ads showcases a case study of a Facebook ad campaign. It also features some key learning points.

1. My first encounter with
Facebook Ads
- Umananda Mukherjee

2. What to promote?
A Facebook group "Understanding Social Media" was created to be promoted
through Facebook ads. After the campaign, this group will strive to give its
members a closer and better understanding of the world of social media.

3. Ad and the target
Taking into account Facebook’s ad guidelines, an
ad was created with relevant content and image
aligning to the target audience.
Targeted an Indian audience with the age
demography of 22 to 50, with specific interest in
#social media optimization and # social media
marketing.

4. Ad Performance
Running for 3 days and with a spending of Rs 83.57, the campaign’s
reach was 18, 530 people with 15 clicks at 0.015% CTR.

5. Key take away points
• Although the image used in the Ad was a relevant one, it failed to garner much
attention which probably led to not-so-satisfactory CTR. So, using an eye catchy
image is an important tool for success of a Facebook ad campaign.
• The ad content could have been more appealing, instantly arising curiosity in
the reader’s mind, which this campaign failed to do. So, a well written content is
another important step in gaining success with Facebook ads.
• The Landing could have been populated with more amount of quality content;
this could have served as a motivating factor for visitors to join the group.

6. Thank You
Connect with me on:
http://www.linkedin.com/pub/umananda-mukherjee/18/aa8/638
http://www.slideshare.net/UmanandaM
http://twitter.com/umanandaM
Disclaimer: I don’t own rights to any of the images used on this presentation. The purpose of this presentation is only informative and
not commercial in anyway. The published information in no way reflects the views and opinion of my employer and represents only my
personal viewpoint.