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Welcome to Georgia (by Beka Jakeli)
1.
2. • 12,000 Historical and Cultural monuments
• 103 Resorts and 182 Resort Areas
• 8 National Parks
• 2400 Springs of Mineral Waters
• Curative Climate
Tourism Potential
3. Georgian Language is one of the world’s oldest living languages. It has its own distinctive
alphabet which is among only 14 alphabets currently used across the globe
The first written texts in Georgian appeared in the 5th century
4. Georgia is the birthplace of the first European civilization. 1.8 million years old human remains have
been discovered in the foothills of the Caucasus Mountains.
Dmanisi Hominid – as it’s called – was quite literally the first European tourist
The Legend of Argonauts
Jason, a warrior in ancient Greek mythology, and
his Argonauts came to Georgia for the Golden
Fleece
Medea, the daughter of King Aeethes of Colchis and later wife of
Jason, is a real Symbol of the Black Sea coast of Georgia
7. Sea and Ski Destinations
Gudauri (2 000 m) The resort offers high quality experience to
skiers. In summer this region transforms into the most
splendid walking place
Bakuriani (1 700 m) Recently the town has got a new lease of life,
with hotels and village-houses springing up in the area. It is a
traditional children vocational place due to the great
recreational and healing properties of the air, conditioned by
coniferous forests
Mestia Currently being developed
The entire western part of Georgia is a long stretch of coast. Sea Resorts of Georgia welcome
tourists for 5-6 months a year.
Ajarian resorts: Batumi, Kobuleti, Sarpi, Kvariati and Gonio are popular among Georgian and
international guests alike
11. 8 years ago
• Criminal situation
• Extremely bad image
• Unsafety
• No marketing and promotion
• No awareness as a tourism destination at all
12. After 2004
• Successful political and economic reforms
• Awareness Campaigns
• Safety
• Facilitation of Visa Regime
• Infrastructure development: Roads, New Airports etc.
• New Regular and Charter Flights
• Tax Incentives for Private Sector
• Active Marketing and Promotion: Travel Fairs, Press and Fam.
Trips, TV Campaigns etc.
13. Marketing and Promotion
• Rebranding
• Internet Marketing
• TV Campaigns on Primary Target Markets
• Organization of Over 20 Press and Fam. Trips for Media
Representatives and Professionals
• Presence on 15 International Travel Trade Fairs
• New Market Entry Strategies
• Campaigns within International Events
15. Arrivals from top 10 countries
Country
2011
11 months
Growth
compared to
2010 11 months
Turkey 645259 34%
Azerbaijan 643254 43%
Armenia 627224 31%
Russia 256399 66%
Iran 57088 185%
Ukraine 54215 25%
Israel 24462 31%
USA 22762 22%
Germany 21093 29%
Kazakhstan 17680 140%
16. Purpose of Travel
34%
26%
20%
10%
3%
3%
2%
2%
0,2%
0,1%
Holidays, leisure and recreation
Visiting friends and relatives
Business and professional
Transit
Education and training
Employment
Shopping
Health and medical care
Religion / pilgrimages
Diplomatic Mission
Facts and Figures
• In 2010 tourism share in the exports of
services was 41% and totaled 659 245 US$. In
2010 tourism export earnings grew by 39%
(183 356 US$) compared to 2009
• In 2010 total output of production in tourism
related services reached 2 billion, grew by 22%
compared to 2009. Share of total output in
tourism related services in the output of total
economy was almost 7%.
17. Administrative
Center
Batumi
Total Area 2,900 km²
Coastline 57 km
International
Borders
Turkey, to the
south
Population:
- Total
- Density
386 900
135.32/km²
Administrative
Division
6 municipalities
Urban
Populaton
48 %
Time Zone GMT +4 :00
Ajara Region
18. Sun & Beach - Seasonal
• Subtropical climate, unique combination of the
coastal and mountainous climate, warm sea with
its health properties, seaside tourism and resort infrastructure
• Up to 50km coastline eligible for swimming and
sunbathing
• Average sea water t = 21-29˚
• Sea resorts: Batumi, Kobuleti, Makhindjauri,
Mtsvane Kontskhi, Gonio – Kvariati - Sarpi,
19. Tourism Products
Winter Sports
• Winter climate and terrain suitable for
skiing (over 2400m high)
• Ski areas: Gomarduli, Kedlebi and
Goderdzi pass
• 250 ha of skiable terrain and 12 000
skier capacity available
Cruise tourism
• Batumi New Cruise Port in 2014
400 m pier accepting all size of ships
• Multifunctional complex with shopping,
restaurants, exhibitions,
amphitheater, event halls
20. Tourism Products
Cultural Tourism
• Historic crossroad for different cultures created ethnical
diversity, attractive for tourists
• Over 230 historical, archeological, religious
and architectural monuments
• 16 museums, theatres & art galleries
Ecotourism
• Diversity of flora and fauna, offering spectacular coastal, forest and
alpine landscapes
• Nature-based activities: back-packing, fishing, horse-riding, hunting,
hiking, cannoning
• Hospitable people offering experience of local folklore, handcraft
and exquisite Ajarian cuisine
Unique Cuisine, Folklore and Dancing
21. Batumi – All Season Destination
MICE Destination – Facilities for Meetings and
Conferences
22. Batumi – All Season Destination
MICE Destination – International Exhibitions
Participants from: Turkey, Iran, Latvia,
Lithuania, Estonia, US, Azerbaijan,
Ukraine, Israel, America, Belarus, Poland
23. Batumi – All Season Destination
International Events with International Celebrities
24. Batumi – All Season Destination
Gambling Destination
25. Destination Marketing and Promotion
• Promoting Cheap Packages including Charter Flights
• TV Campaigns on Primary Target Markets
• Organization of Press and Fam. Trips for Media
Representatives and Professionals
• Presence on International Travel Trade Fairs
• Promotion of Ajara Region at Specialized Fairs as an all Season
Destination
26. Statistics of Visitors traveling to Ajara Region
Turkey 39,6 %
Armenia 34,3 %
Azerbaijan 14,9 %
Iran 5,3 %
Israel 3,4 %
Ukraine 2,5 %
