17. Continuous Monitoring Setup regular intervals Monitor random pages Multiple locations Monitor various tags Manual Tagging
18. Where is Web Analytics in Your Process? HERE? OR HERE?
19. Implementation Checklist Understand the purpose of your site Goals / Event Identification Walkthrough with UX and Developers Daily Reports / Alerts Official Reporting
25. Metrics are NOT an Exact Science Revenue -> Conversions / Conversion Rate / Product Performance Unique Visitors -> Visits Time on Page -> Pages Per Visit + Bounce Rate + Time on Page