Ubiwhere's Annual Report 2015

www.facebook.com/ubiwhere
www.twitter.com/ubiwhere
www.googleplus.com/ubiwhere
www.linkedin.com/company/ubiwhere

SECTION ONE
UBIWHERE
Message from the CEO
Ubiwhere - Who We Are
Organogram
Values
Events
Where We Are
Products and Solutions - Markets
1. Telecom and Future Internet
2. Smart Cities
3. Tourism
4. Taylor Made Projects
Accomplished Goals in 2015
International Presence
SECTION TWO
COMPANY STRATEGY
Consortia
Partners
Research and Innovation
Quality Assurance
Corporate Social Responsability
Suiting the Future: The Company Strategy
SECTION THREE
FINANCIAL INFORMATION
Key Performance Indicators

SECTION ONE | UBIWHERE
UBIWHERE | ANNUAL REPORT 2015 4

UBIWHERE | ANNUAL REPORT 20155
8 years of Ubiwhere’s history. 8
years of achievements and, most
important, 8 years of success.
2015 was a challenging year
and a remarkable time in our
company. With a big ambition of
doing better everyday, we will
maintain our strategy and focus
aligned with our competences
to research and develop
bleeding edge technologies,
innovate in every project and
create out-of-the-box
intelectual property.
At the end of this year, we
continue to prosper with a
turnover performance reaching
a value of +1M¤, which lead to
an EBITDA of 48%. Looking at
our growth over the last few
years, I can say that I am extremely
proud of what we have achieved,
and even more excited looking
forward to a promising future.
Since we work in various sectors of
activity, we know that tecnology
companies always need to be
envolved and need to know so
much more than just technology
itself. For our company, it’s crucial
to know our customers’ needs and
understand every single detail in
each area.
With new partnerships and new
projects in all sectors, we continued
to invest in the development,
design and implementation of
innovative solutions, always with
high economic, scientiﬁc and
technological potential. R&I
continues to be very important to
us, delivering the solutions that
the market needs to succeed. We
will continue to foster a culture of
innovation and creativity, because
our ability is to imagine and
develop new tools for dynamic
and challenging environments.
I would like to thank and honor
the efforts of all those who
contributed to the attainment of
the targeted objectives. Our
employees are what make this
company greater and all together
we are conﬁdent with the next
year to pursue our targeted goals.
We wish you to keeping up
with us.
Best regards,
Rui A. Costa
MESSAGE FROM THE CEO

Born at Aveiro University Business Incubator
(IEUA) in September, 2007, Ubiwhere was a
dream came true of 3 young and enthusiastic
Telecommunications Institute researchers in
partnership with PT Inovação, thriving for
making the difference and using technology to
improve population’s quality of life.
In eight years a multidisciplinary team was
built, with skills acquired as a result of the
constant headhunting in different
environments- either in academic or industrial
context - in order to pursuit innovation and
entrepreneurship, vital to a company that
always wanted to be known for its innovative
solutions creation, inside and outside of
Portugal.
With a speciﬁc customers portfolio, from
National Goverment to the majors telecom
operators (such SONAE and PT Inovação),
Ubiwhere’s work has been noticed among
these last years specially on R&I European
Projects, experience of the three founding
partners, Since the beginning, we counted,
with specialised know-how on high-tech
products and services in areas such as
telecommunications and next generation
networks.
Research&Innovation and user-centered
solutions have been the hallmark of our
growth, reﬂecting our culture of technology
and shared ideas. We research and develop
bleeding edge technologies, design
state-of-the-art solutions and create valuable
intellectual property to be an international
reference in Smart Cities, Telecom & Future
Internet.
UBIWHERE
WHO WE ARE
TO IMPROVE PEOPLE’S LIVES BY DEVELOPING
USABLE TECHNOLOGIES.
TO BE AN INTERNATIONAL REFERENCE IN
SMART CITIES AND FUTURE INTERNET.
RESEARCH AND DEVELOP BLEEDING EDGE
TECHNOLOGIES, DESIGN STATE- OF-THE-
ART SOLUTIONS AND CREATE VALUABLE
INTELLECTUAL PROPERTY.

ORGANOGRAM
IMPROVEMENT
& QA
DEVELOPMENT
& QC
ADMINISTRATIVE
SERVICES
FINANCIAL
CONTROL
LEGAL
HUMAN
RESOURCES
IT SERVICES
RESEARCH & INNOVATION
SALES & BUSINESS
DEVELOPMENT
MARKETING
UI/UX DESIGN
COMMUNICATION

UBIWHERE’S VALUES
REPRESENT THE
PRINCIPLES THAT
GUIDE ITS ACTIVITY
AND RELATIONSHIP
WITH ALL ITS
PARTNERS, CLIENTS
AND EMPLOYEES.
1.AMBITION FOR GOALS
2.INNOVATION
& CREATIVITY IN
CREATING VALUE
3.RESPONSIBILITY
4.SUSTAINABLE
DEVELOPMENT
5.RESPECT FOR THE
ENVIRONMENT
VALUES
Our aspiration is to do better and
more every day, setting objectives
and challenges that stimulate our
expertise, so that we can achieve
our main goals rapidly and success-
fully.
Keeping that in mind, our goals are
SMART- Specific, Measurable,
Achievable, Results-focused and
Time-bound.
Our sustainable development has
leading us to ensure continuity and
growth of our business. We recog-
nise that this growth must be both
inclusive and environmentally
sound to reduce poverty, build
prosperity for today’s population,
and meet future
generations needs. We want to help
deliver immediate and long-term
prosperity.
With that in mind, we create value
in everything we do and everyday
always with respect to our public’s
interests.
We are committed to provide a
quality service in a manner that
ensures a safe and healthy work-
place for our employees and
minimises our potential impact on
the environment.
We keep environmental impact
within acceptable limits through
good methods, such as seeking to
reduce the amount of energy and
water used as much as possible;
performing business electronically
(web-based product
demonstrations, e-mails, phone and
conference calls); distributing our
software electronically to avoid the
need to print manuals, etc.; waste
materials are recycled (paper,
plastic, glass, etc.); and cleaning
materials used are as
environmentally friendly as
possible.
We aim to review our environmen-
tal policy at least on an annual
basis to improve our performance
and quality.
Innovation allied with Creativity is
the essence and the source of our
strategy. Every day we develop new
and bright ideas, always trying to
explore new tools and resources.
The main purpose is to provide
new, better and valuable products
to our customers, and design the
most advanced technology and
intellectual property to create
added value.
We foster a culture of respect to
our society, employees, customers,
partners, suppliers and competitors.
We draw both our professional and
personal relationships by principles
of integrity, honesty, transparency,
confidentiality and liability.
We are committed to follow the
best practices in Social Responsi-
bility in order to make the manage-
ment in social, environmental and
energy terms more effective and
efficient.

EVENTS
JAN
Connected Smart Cities
Conference, Brussels;
BETT Show, London;
CMMI Dev L3 Appraisal;
FEB
Smart Cities Action Clusters -
Integrated Infrastructures &
Processes, Brussels;
Green Business Week - National
Week for Green Growth, Lisbon;
MAR
ABU Digital Broadcasting
Symposium, Kuala Lumpur;
Lisbon Summit, Lisbon;
Mobile World Congress,
Barcelona;
Net Futures Conference, Brussels;
Connected Smart Cities and
FIWARE Accelerators, Brussels;
APR
International Forum of Intelligent
and Sustainable Communities,
Braga;
Parkex, Birmingham;
3 European projects approved for
UW: Flexmeter, Sonata and
Selfnet;
MAY
Metropolitan Solutions,
Germany;
Release of 2014 Annual Report;
JUN
Broadcast Asia, Singapore;
IoT Week, Lisbon;
European Conference on
Networks and Communications,
Paris;
SEP
International Broadcasting
Convention, Amsterdam;
OCT
Innovate, Connect, Transform
(ICT), Lisbon;
NOV
Smart City Expo World Congress,
Barcelona;
CONCRETA, Porto;
IoT Standardisation and
Architecture, Brussels;
NIST Global City Teams
Challenge, Washington D.C.;
DEC
9th Congress of the Portuguese
Committee of URSI -''5G and the
Internet of the future'', Lisbon;
IEEE World Forum on IoT, USA;
FIRE Forum, Brussels.
2015

WHERE
WE ARE
Is strengthened and firmly
consolidated since the
foundation in September,
2007. Our of ces are located
in Aveiro, São João da
Madeira and Coimbra. That’s
why the strategic location
of our of ces has ensured a
close relationship with the
academic world, holding
Master’s Internships and
project developments with
the most prestigious
national universities. The
cities of Coimbra and Aveiro,
aside from other
cultural and leisure
attractions, are known
worldwide for its
universities.
Aveiro
We have our headquarters in Aveiro since September, 2007.
The existence of a cluster of Telecommunications in Aveiro,
conducive to the establishment of strategic partnerships
and synergies, was decisive in the choice of Aveiro for our
headquarters. The proximity of the Institute of
Telecommunications of Aveiro pole, the headquarters of PT
Inovação, SA and Nokia Siemens Networks pole, were also
important in this choice.
The highly engaging entrepreneurial spirit in the city,
Inova-Ria association, the support of the Unit of Technology
Transfer from the university of Aveiro and the University of
Aveiro Business Incubator (IEUA) were also essential.
São João da Madeira
In October, 2008, we stablished our presence in São João da
Madeira. S. João da Madeira (SJM) is a small council of 8
km2, located in the Northern Region of Portugal, which is
part of the Entre Douro e Vouga sub-region, located 40 km
from oporto. The industrial council has one of the highest
rates of enterprises per square meter at a national level,
and has been decisive for us to take this big step towards
Coimbra
We have a new office in Coimbra since September, 2013. We
decided to have a new office and the best place to be in
2013 was the city of Coimbra. The entrepreneurial spirit in
the city, the University of Coimbra and its transfer of
technology, the industrial poles in the city, namely the
Instituto Pedro Nunes (IPN), named in 2010 as the best
incubator in the world and the Coimbra iParque were
our growth in Portugal. In October 11th, Aníbal Cavaco Silva
participated in the inauguration of our Innovation Lab in
São João da Madeira by experiencing our applications.
Created by us in 2011, UbiLL working as a platform for
exchanging user-driven innovation practices in Ubiquitous
and Invisible Computing technology.
essential to nominate Coimbra to be the city for our new
office. With this new facilities, we intend to be closer to the
University community and also to our new partners.

UBIWHERE'S INNOVATION LAB
Sanjotec, Rua de Fundões 151
3700–121 S. J. da Madeira (Portugal)
UBIWHERE'S R&D CENTER
Miradör Business Center
Rua Cristóvão Pinho Queimado 79
3800–012 Aveiro (Portugal)
UBIWHERE'S CREATIVITY LAB
Rua Pedro Nunes
IPN - Incubadora, Escritório 2.18
3030–199 Coimbra (Portugal)

Products and
Solutions
//MARKETS

The successful
exploitation of
innovative ideas
comes from our
ability to imagine
and develop new
tools for dynamic
and challenging
environments.
The telecommunications industry operates in a
rapidly evolving environment with numerous
challenges and opportunities for service
providers. With an ear towards clients and an
eye for innovation, we offer a vast portfolio of
products, services and SaaS for the Telecom
and Future Internet sectors. From Brazil and
Africa, to Europe and the Asia-Paciﬁc our
solutions are spread all over the world and the
last results speak for themselves.
1.
TELECOM
AND FUTURE
INTERNET

NET.MEDE PRO@ANACOM
FIWARE
The Net.mede Pro is a platform for monitoring the
quality of service for Internet access provided by an ISP in
a region or country, based on a system of open
participation, able to extract metrics based on a set of
tests performed by the end-users in residential
environment.
This platform allows any citizen with Internet access to
evaluate in a simple, safely and accurately way a set of
technical parameters related to the service provided by the
end user ISP. Therefore, the end-user is able to measure the
real speed of his internet connection on his PC, smartphone
and tablet. The end-user is also allowed to consult his
history of conducted tests and to compare the obtained
results with the internet speed connection contracted with
his operator.
Subsequently, the Net.mede Pro ensures that responsible
companies will provide a service that fulfils at least the
minimal requirements in terms of quality and monitoring of
signal.
The FIWARE platform provides a powerful set of
APIs (Application Programming Interfaces) that
ease the development of Smart Applications in
multiple vertical sectors.
This platform plays a significant role in our Smart City
strategy, playing the part of the standardisation layer that
brings all its Smart Cities’ solutions and data sources
together.
FIWARE has allowed Ubiwhere to set up a sophisticated
Smart City infrastructure powered by standards and
interoperable at its core. With the support of Ubiwhere,
Porto has been a pioneer city adopting FIWARE standards
and together have developed the interfaces bringing access
to real-time, contextual environmental data from 75 fixed
and mobile units (monitoring stations) located across the
city.

UMETER
The uMeter QoS is a Quality of Service (QoS)
Measurement System for Internet access provided
by an ISP in a region or country.
As a crowdsourcing data, QoS platform allows the
user to see the aggregated results in his and other
ISP in his street, city or country.
In the telecom’s regulators perspective, this platform
provides a real sense of the quality of the service
provided by the ISP to their customers, while still
allowing a more effective oversight over the
competitive market in the Internet area.
Customer Self-care and Administration Web platform:
Differential access proﬁles;
User connection history (with KPI);
Comparison between customers' Internet connections
and equivalent ISP services in their area;
Proprietary mechanism to identify the uniqueness of an
Internet access;
Generation of statistical reports;
Application for desktop (Windows, MAC OS and Linux)
and mobile devices (Android and iOS);
Measure of the following network indicators:
Latency, jitter (packet delay variation) and pack loss;
Download/upload speed;
Net neutrality;
Trafﬁc shaping;
Web page access and load time.
WMAN_NG
Metropolitan and universally accessible
communication infrastructure that holds very low
energy consumption requirements and low bitrate.
The infrastructure enables the implementation of M2M
services, which typically demand high network coverage. The
main challenge of the project is to determine the adequate
level of commitment in terms of the network infrastructure that
would enable both universal coverage and low energy
consumption from the endpoints.
Objectives:
Investigate the possibility of creating a connection
between communication infrastructures currently
available, with minimal addition of new access points and
with a particular focus on energy saving of endpoints in
order to create an access network with the appropriate
level of capillarity.
CO-FUNDED:
CO-FUNDED:

The two project partners (Université Pierre and Marie Curie (UPMC) and
Ubiwhere) will develop the uMeter’s capabilities in order to allow its
services to be commercially deployed for use in 4G and eventually, in the
near future, 5G environments.
The goal of FLEXMETER is to collect more specific and reliable
measurements, targeted at mobile communications and LTE in particular,
since the LTE testbeds enable us to alter the characteristics of the wireless
environment, so we can remotely test our product in different 4G
environments.Through examination of the experiment results and the
monitoring of its deployment on the testbeds, we will be able to analyze
areas in which testbed SFA and OMF control systems can be ameliorated.
Furthermore, the project partners intentions are to provide feedback
regarding the current uMeter infrastructure while simultaneously
improving the commercial uMeter solution.
The FLEXMETER is a co-financed
european project that will deploy the
uMeter a Quality-of-Service Internet
access software, on the LTE platforms
offered by the FLEX project.
SELFNET - H2020
The SELFNET is an european project that consists in a network
management framework to achieve self-organizing capabilities
in managing network infrastructures by automatically detecting
and mitigating a range of common network problems that are
currently still being manually addressed by network operators,
thereby significantly reducing operational costs and improving
user experience.
SELFNET is designed within this economic and business context
to substantially reduce operational costs of network operators
by automating a significant number of current labour-intensive
network management tasks.
CO-FUNDED:
CO-FUNDED:
FLEXMETER - FP7

SONATA
The SONATA project is an EU-funded project (Horizon
2020) and part of the 5G-PPP initiative. The
innovative project has a 30 month workplan, recently
started in July 2015. SONATA is a highly collaborative
effort, with 15 partners representing telecom
operators, manufacturers, system integrators, service
providers, SME developers, research and academic
institutes (such as ATOS Spain SA, Telefónica
Investigación y Desarrollo S.A.U., PT Inovação e
Sistemas SA, British Telecom PLC, NEC Europe Ltd,
iMinds VZW, Thales Communications and Security SAS,
and many other renowned companies from Europe).
SONATA addresses the significant challenges associated with
both the development and deployment of the complex services
envisioned for 5G networks and empowered by the SDN
(Software Defined Networking) and NFV (Network Function
Virtualization) technologies.
SONATA targets both the flexible programmability of software
networks and the optimization of their deployments. The project
will support network function chaining and orchestration, make
service platforms modular and easier to customize to the needs
of different service providers, and introduce a specialized DevOps
model for supporting developers.
Sonata main goals are:
Reduce time-to-market of networked services: SONATA
streamlines development with abstract programming models,
SDK and a DevOps model that integrates operators,
manufacturers and third-party developers;
Optimize resources and reduce costs of service deployment and
operation: SONATA orchestrates complex services to connectivity,
computing and storage resources, and automatically
re-configures running services;
Accelerate industry adoption of software networks: SONATA
supports the full service lifecycle: development, testing,
orchestration, deployment, management and operations, and will
define a roadmap for uptake of its results towards stakeholders'
larger transition to SDN/NFV.
SONATA - H2020
The Widemonitor is a R&D co-funded
project developed by the Ubiwhere,
Wavecom and IT- Institute of
Telecommunications’ consortium.
This project aims to develop a radio spectrum
monitoring system, covering a wide range of
frequencies, corresponding to the spectrum
where 90% of wireless communications are
supported.
The need for higher spatial resolution in the
spectral monitoring, which arises from the fact
that communications, the particular area of
coverage at high frequencies, are making
increasing spectral reuse and channel with a
high density of radio transmitters, requires that
any monitoring system makes available
spectrum probes, installed in large quantities, in
a tight space matrix, keeping system costs
(prices per probe) compatible with the budgets
of regulatory and supervisory bodies.
The collected measurements are stored in a
centralized, multi-tenant with high availability
and able to handle high volumes of statistical
data, enabling: sorting, searching, graphs,
statistics and alerts.The regulator must have an
effective intelligence on the collected data. The
communication parameters/measurements
collected to the centralized database should be
easy, economical and safe, using the Internet
and ensuring the security of data sent.
The operational management of remote
devices, for support and maintenance, must be
simple and fluid. The measurement bandwidth
should be as broad as possible, covering bands
from 30MHz to 6GHz (UHF and microwave),
more relevant in wireless emissions, and where
the monitoring network with high spatial
resolution has advantage (higher up) to identify
and measure emissions that mitigate a lot from
distance, preventing its monitoring of otherwise
than in proximity. The probes should be easy to
install in a wide range of scenarios: urban,
semi-urban or rural; a logic of monolithic
installation, not dependent on the existence of
utility power distribution and characteristics
that minimise vandalism or theft.
WIDEMONITOR
CO-FUNDED:
CO-FUNDED:

Our company is
committed to create
smart solutions for
smart cities in areas
such as mobility,
tourism, energy and
efficient resource
management.
Cities worldwide are facing diverse
challenges to demonstrate its
commitments to environmental and
social demands. The growing concern to
find the right balance between urban
development needs and global
environmental updates challenges our
company to create smart solutions for
smart cities in areas such as mobility,
tourism, energy and efficient resource
management. We embrace
interoperability, Open Data and smart
cloud-based services as fundamental
components of what we do. These
principles are reflected in the R&I
projects that we are developing, as well
as in our Smart Cities products and
services.
2.
SMART CITIES

The project consists in the development of a 4th
generation bike sharing system and all the
surrounding systems, including management
system, management of advertising, a mobile
application and a website for sharing and
disseminating routes experienced by users
themselves.
The project aim is to develop an electronic device to be used
on bicycles, allowing the lock/unlock and the location of the
bike at any time (in a remote way). Associated with the
device we developed a software management tool, publicity
and interaction with users, a mobile application for
smartphones, and a model of urban application in different
scenarios.
Its main features are:
Advanced Technology: The technological base of this
project is state of the art. Through GPS we can locate each
bicycle at any time. It’s unlocked with a card, mobile app
or sms;
Effectiveness of Costs: With flexible stations, the system is
cost effective;
User friendly: You can leave your bicycle close to your
destination, and you can rent a bicycle in multiple ways;
Flexibility: It's easy to grow, change or enlarge, enabling you
to meet the demand or punctual fluctuations;
Easy location: Each bicycle is GPS locatable, and the system
manager can restrict the renting areas to only allow the user
to leave the bicycle at authorized areas;
Safety: Each bicycle will alert the system and sound alarms
in case of damage, theft or inappropriate use;
Interativity: The system provides you with useful and
targeted information. It can suggest interesting nearby places
and routes through a context-aware user interface.
SMART BIKEEMOTION
CO-FUNDED:
Social network for sports professionals and fans.
Allows to find other players and sports venues all over the world, enables users
to schedule sport events, invite participants and share results with Playnify. It
integrates such features as:
1. Find players with similar sports preferences and time availability;
2. Find sports venues anywhere in the world;
3. Create teams;
4. Schedule and manage sports events quick and easy;
5. Share your sports activity on Facebook.
In order to enrich the user experience and make the main features available
wherever the user is, we have developed the platform for web and mobile
devices (iOS and Android).
PLAYNIFY

CO-FUNDED:
A mobile semantic application which suggests points of
interest based on users interests.
Objectives
SEMA aims to add a semantic layer to the PP’S 1 - One Stop
Transport, providing three major gains:
1. Semantic enrichment of data in order for the remaining PPS’s can
enjoy richer data in terms of information;
2. Management of Artificial Selective Attention – the adequacy of
the data to the user’s context, so information and services can be
driven accordingly to the user profile;
3. A semantic layer about the PPS 1 data so all other PPS’s can take
advantage of semantic interoperability between all data.
SEMA
The EMBERS project is an european co-funded
R&D project developed by Ubiwhere, UPMC
(Université Pierre and Marie Curie), Inria,
Fraunhofer FOKUS and Technische Universität
Berlin.
Ubiwhere's main objective for EMBERS is the development
of a Mobility Backend-as-a-Service for Smart Cities,
interoperable via Open APIs using interfaces compliant to
one M2M, ETSI M2M, FIWARE NGSI and OMA LWM2M.
The EMBERS project will offer to firms, start-ups and
freelancers the tools they need to build their business.
EMBERS will provide open interfaces and simple SDKs ready
to use, such as:
Traffic: EMBERS will give you access to real-time information
about the vehicles travelling the streets of your city through
open M2M interfaces;
Parking: EMBERS won’t let you waste time assembling a
server for real-time parking events, since it provides you with
standardized interfaces on Mobility data;
Routing: EMBERS will allow you to benefit from an
intelligent and reliable engine that offers you the best path,
based on the vehicle attributes, street properties and road
events;
Environment: EMBERS will provide you access to free
libraries and SDKs that allow you to readily obtain air quality
measurements from your city in your new application.
EMBERS - H2020
CO-FUNDED:

SAID - FP7
The SAID - Smart Water Management with Integrated
DSS (Decision Support System) project is a Research
and Technological Development project carried out
under the 7th Framework Programme (FP7).
The need for providing high quality water to citizens and to reduce
damages caused by floods and droughts has motivated our
company to embrace a new challenging project focused on
developing a software-based decision support system.
The objective of the SAID project is to involve end-users and SMEs
in improving the production and deployment of smarter water
management systems throughout Europe.
The project is focused on the deployment and evaluation of a
complex demonstrator, in the south of Spain, which represents
many similar basins in Europe. It is based on cutting-edge DSS
technologies in four areas: flood control (including the
optimization of dam management), water quality, energy
production and energy consumption.
CO-FUNDED:
The Water Consumption App is a free mobile app
that allows to Águas do Porto customers to
monitor their water consumption and receive
several informations and alerts. This app also
allows residents to compare their water
consumption with others’ based on profiles.
The Ubiwhere’s partnership with the Porto Water Supply
Company collects data from more than 20,000 sensors
allowing monitoring and advising for water consumption.
The main goal of Water Consumption App is to help Águas
do Porto customers to make an efficient water consumption
and its key features are:
Analytics: analysis of the water consumption evolution;
Alerts: water leakage alerts;
Comparisons: family consumptions’ comparisons;
Saving Tips: tips for water consumption reduction;
Water Quality: drinking water quality and bathing water
quality.
SMART WATER CONSUMPTION APP
FOR ÁGUAS DO PORTO

LIVIN’X
Livin’X is a revolutionary tool that recommends
you the best place to live in a city, based your
interests and needs. Its main purpose is to make
your life simple.
The platform has been developed for Landlords (sale and
rent), Real Estate agencies (sale and rent) and Individuals
looking to rent a house (rent and buy) and its advantages
are:
To Real Estate:
-A new communication channel to reach target
audience;
-Supporting tool for customer qualification;
-Real time customer information collection and
gathering.
To End-user:
-Simplified process of housing selection;
-More personalized approach;
-Identify the city neighbourhood most appropriated to
your lifestyle.
The platform is available from the web so users can come
aboard whenever they want and wherever they are. In order to
enrich the user experience and make the main features
available wherever the user is, we have developed the website
as an electronic platform which enables users to browse,
search and book accommodation in Lisbon (Portugal).
Livin’X proposes a substantially different and innovative
approach of competing products, focusing on the user
characterisation and crossed information that will lead him to
individually use the platform with the individual
characteristics of all areas in the city. This crossing will allow
Livin’X to identify and list the areas and homes that are most
suited to the user's profile, thus helping in gathering and
evaluating all criteria for choosing a house.
CO-FUNDED:

In recent years,
information systems
have revolutionized
the Tourism industry.
Recognizing the potential of this market,
we hold the experience and know-how
that enables us to provide valuable
insight and state-of-the-art solutions to
companies operating in this sectors.
3.
TOURISM

Its aim is the Research & Development of technological
solutions, creating custom products that will confer
greater capacity for differentiation and competitive
positioning of the accommodation of the future units, in a
valuable and efﬁcient way.
The project encompasses the modernisation of the
diversity of communication tools and initiatives as well as
the development of smartphone applications, virtual
tourist card, and web platforms for tourism products
promotion, among other innovative solutions.
The project goals are:
Portray the portuguese tourism industry sector,
particularly the convergence regions of North, Center and
Alentejo;
Qualify and upgrade the national turistic accomodation
units;
Present trends and innovations of the turistic sector;
Reforce the knowledge about the global tourism
evolution;
Promote accomodation units internationalisation;
Predict new trends and consumer’s behavior;
Suggest technological solutions based on I&D pilot
projects.
This project is being developed for AHRESP
(Portuguese Association for Hotels and Restaurants)
in cooperation with IDTour (a company that aims to
promote research and development of innovative
solutions applied to different organizations
operating in the tourism industry).
ACCOMMODATION OF THE FUTURE
ALOJAMENTO DO FUTURO
CONCIERGE HOTEL
APP FOR TOURISTICS
DESTINATIONS
CO-FUNDED:

SOBOTO
The travel space has been steadily growing for years, with over
40% of all travelbookings in Europe made online today and a
yearly growth rate that is over 17%. SoBo4TourExperiences
solves these issues by building upon new and emerging
saleschannels, strong and highly dynamic marketing and
communication techniques and tools, big data capabilities, and
self-adaptive tools that continuously fit customers' and providers'
needs by interpreting internal and external sources of data, thus
addressing the issues local providers are facing today: How can I
acquire more customers?, What do they need?,At what price?,
How do I keep customers coming back?, How do I maximise
revenue?, How do I benefit from all the information available to
improve my business?.
The Social Booking System for Tour Experiences is a
R&I co-funded project, developed by Ubiwhere, IDTour
and University of Aveiro’s consortium. Its aim is to
develop a digital platform dedicated to promote and
to comercialise touristic experiences.
The Soboto’s main objectives are:
To create a global brand for reservations of touristic
experiences;
To create an automated and dynamic management price tool;
To develop tools for aggregation and provision of touristic
offers;
To develop tools for reservations through social media
channels;
To deploy Social CRM and Automated Marketing mechanisms;
To create B2B management tools;
To provide B2B’s API;
To set up 3 regional pilots;
To aggregate the touristic offers of 10 operators;
To define a business model and an export concept.
CO-FUNDED:

This project was developed in order to offer to
Aveiro’s Municipality Environmental Monitoring
and Interpreting Center, an interactive
application that provides contents about Aveiro’s
Lagoon fauna and ﬂora.
The available mutimedia content consists in at least 100
information sheets about Aveiro’s biodiversity in PNG, JPEG,
GIF, AVI, MP4 and MP3 formats.
CMIA
CO-FUNDED:

The competitive and
challenging
environment of our
solutions, allied with
our work in different
sectors has given us
the ability to develop
a variety of products
and services that best
suits our customers’
expectations.
Since we have a diversified portfolio of
solutions for each sector, we also feel the
need to embrace other specific projects
for specific customers’ needs over the
years.
4.
TAYLOR MADE
PROJECTS

CO-FUNDED:
The Prio Webapp allows customers to save
time and money. They can:
-Find Prio’s fuelling stations;
-Get to know Prio’s fuel prices;
-Plan the car trip and save fuel;
-And get to know where is located the nearest gas
distributor.
PRIO WEBAPP
EDUWALL
Eduwall is a co-funded innovation project that
consists of a web solution platform targeted to
the education sector aiming to virtualize the
traditional classroom.
It provides a virtual interactive whiteboard that can be
used simultaneously by multiple users in real time. It also
provides web conference features allowing users to
communicate using video and audio while contributing
into the same document using the real time collaboration
features. This solution provides an adaptative layout
allowing users to access it on multiple devices, taking the
best of each devices' features.
Innovative features:
-Real time collaboration;
-Communication through instant messaging;
-Multi-touch capacity;
-Optimised for an “interactive desks” use;
-Repository of didactic contents;
-Ajustable platform for any device (web, desktop, tablet,
smartphone and smart TV).

EDUWALL
Dorothy - Cargo Bikes is a tool that consists in
helping people to deliver goods at the last
minute.
The user only need to indicate:
-The place to collect the package;
-The transportation mode that he intends to use;
-The time and place where it is supposed do deliver the
package.
This project was developed in the scope of a major R&D
project, the DOROTHY (Development of regional clusters
for research and implementation of environmental
friendly urban logistics) which mission is to enhance the
distribution process of urban goods by reducing the
number of vehicles and enhancing environmental
standards. The project will help to improve the quality of
life in European cities.
DOROTHY - FP7
CO-FUNDED:
SwissHear is a scientiﬁc hearing aid created by
professional software engineers in cooperation
with academic R&D teams.
SwissHear helps in many situations - at home watching TV, at
work, in restaurants, movie theaters, concert halls or
discussing with friends. SwissHear uses the smartphones’
microphones and earphones, in order to amplify low voices
and to soften loud noises, just like a healthy ear.
SWISSHEAR
A PROJECT FROM A SWISS COMPANY:
The CNE is a development project of an
informatic solution that aims to produce lists
of electoral candidates for any elections that
occur in Portugal.
The purpose of this informatic solution is to support the
management, execution and follow-up of electoral
candidates list production in a fast and dynamic way.
CNE

ACCOMPLISHED GOALS IN 2015
COMMERCIAL PURPOSES
In 2015, our commercial purpose was the response to National and
International Public Tenders. The aim was to extend our range of
clients and portfolio and, at the same time, increase the number of
projects.
In terms of business development, we were focused on
productisation, always taking in consideration our customers’ needs.
Evaluating customer’s satisfaction is always crucial for the success
and growth of our business and in 2015 we were focused on their
evaluation and consequently, their retention. We have been capable
of focusing our activities on the market areas that we work for, in
order to maximise the overall satisfaction of all our stakeholders.
R&I PROJECTS
In 2015, we had 6 european projects approved:
SONATA, FLEXMETER, EMBERS, SELFNET, SYMBIOTE
and SHIELD.
HUMAN RESOURCES
In 2015, we had 28 employees and around 71% of them had
Master’s or PhD degree. Most of our employees are software
engineers and at the end of 2015 around 85% of our workforce
was male and 15% female.
QUALITY
Quality has been a strategic strength at our company
since our establishment in 2007.
In 2015, our company obtained CMMI Level 3, known
as the “Defined Level” and it is achieved when an
organisation successfully completes a SCAMPI A
appraisal, which verifies that the organisation is
operating at Level 3. This means that organisation’s
engineering processes are defined for process areas
such as Decision Analysis and Resolution, Integrated
Project Management, Organisational Process
Definition, Organisational Training, among others.
28EMPLOYEES
71%MASTER & PHD
8%
APPLICATIONS
9ONGOING
R&I PROJECTS
“LOOKING AT OUR GROWTH OVER THE LAST FEW YEARS, I CAN SAY THAT I AM EXTREMELY
PROUD OF WHAT WE HAVE ACHIEVED, AND EVEN MORE EXCITED LOOKING FORWARD TO A
PROMISING FUTURE”.
BY RUI A. COSTA

INTERNATIONAL PRESENCE
WE HAVE BEEN PRESENT IN +10 EVENTS, NAMELY:
PORTUGAL:
Green Business Week -
National Week for Green
Growth;
Lisbon Summit 2015;
IoT Week Lisbon 2015;
Innovate, Connect, Transform
(ICT);
1.
SPAIN:
Mobile World Congress 2015;
Smart City Expo World
Congress 2015;
2.
FRANCE:
European Conference on
Networks and
Communications 2015;
3.
BELGIUM:
FIRE Forum 2015;
Horizon 2020 Calls Info Day;
Connected Smart Cities
Conference;
IoT Standardisation and
Architecture;
4. GERMANY:
Metropolitan Solutions 2015;
5.
USA:
IEEE World Forum on IoT;
NIST Global City Teams
Challenge;
7.
7
UK:
BETT Show;
Parkex;
6.
MALAYSIA:
ABU Digital Broadcasting
Symposium 2015;
8. SINGAPORE:
Broadcast Asia 2015.
9.
IN 2015 WE HAVE PARTICIPATED IN
EVENTS ALL OVER THE WORLD,
AND THE COMPANY’S AIM IS TO
CONTINUE TO INVEST IN
INTERNATIONAL MARKETS AND
EVENTS.
EUROPE
USA
ASIA- PACIFIC
1
2
3
4 5
6
8
9

SECTION TWO | UBIWHERE
CONSORTIA

rprobe supports the latest digital TV broadcast
standards: DVB-T, DVB-T2/Lite and DVB-C. It
can collect several DVB-T signal parameters
such as, signal level (RSSI), modulation error
rate (MER), signal-to-noise ratio (SNR), among
other important DVB parameters, showing
these ones in real-time or in a statistical way,
allowing representation, identiﬁcation and
characterisation.
This product ensures that the companies
responsible for deploying DTT networks will
provide a service that fulﬁls the broadcast’s
signal requirements.
The innovative modular solution is based on a
high level of engineering expertise, as well as
on User Interface (UI) designing, making it
effective and user friendly. It also allows the
monitoring of other frequency ranges and
whose interface can be customised according
to the customer s needs.
RPROBE
The product has two main components: the measur-
ing unit (rNode) and the centralised monitoring
platform (rcenter):
rNode: The easiest way to measure the DVB-T/T2
signal quality parameters and transmit them to the
centralised monitoring platform (rcenter) via its 3G
interface.
rCenter: A cloud based centralised system that gath-
ers measurements from rnodes and provides an
extensive set of statistics, graphs and reports. It is a
powerful database which allows the end-user to
select a time frame where he can consult in detail
each measure.
rInstaller: A full installation wizard that guides the
installer and collects data results in an automatic
report for each rnode installation process, thus being
a priceless tool for large scale implementations.
rprobe is a probing platform
designed for spectrum sensing
applications. It allows operators,
broadcasters and authorities to
remotely monitor the DVB signal
in real time.
User
rNodeDTT
Transmitters
rNode
rCenter
rInstaller

The consortium’s main purpose is to create
desirable and livable places, bringing together
cities and citizens to improve metropolitan
life. Creativity, knowledge and innovation are
at the core of citibrain’s strategy.
Today, the consortium is focused on growth
initiatives – Future Internet and Smart Cities -
keeping global environment and urban
lifestyle in mind.
Is a smart city a choice or a necessity for the
wellbeing of our entire community? We
believe that it’s both a choice and a necessity
for our continuity in this planet. With that in
mind, citibrain has developed a variety of
innovative technologies that will help solving
the most common urban problems, such as
reducing urban resources and energy use,
cutting pollution spikes, monitoring and
measuring the quality of a variety of signals,
and preparing the community for the future
and prosper growth that will lead us to the
creation of true smart cities. The solutions
have been divided in 5 main sectors.
CITIBRAIN
citibrain is a consortium which
specialises in smart solutions for today’s
cities.

Zenithwings, Ltd. is
a Portuguese
technology
consulting company
specialised in
assisting other
businesses with
their Research and
Innovation (R&I)
processes and also
with their Marketing
and Communication
strategy.
The company’s consultancy services in the EC
projects area cover a wide range of activities,
including Lobbying and Networking, Business
Planning, Proposal Writing and Submission,
Contract Negotiations, Project Coordination,
Project Results Exploitation, Printed and
Digital Project Communications.
Thus, in order to pursue its strategic vision, the
company is composed by two business areas:
ÅRØ Consulting in charge of providing
consulting services in EU Funding, R&D and
Innovation Management and Intellectual
Property Consulting;
Oakreative for UI/UX Digital Marketing and
Communication. Known for designing
innovative and user-centered software,
delivering amazing works.
PARTNERS

ÅRØ Consulting is
specialised in individual
consulting, helping you to
pinpoint the right
European Union funding
scheme for your R&I
ideas.
The consulting fuse customers’ passion
within a consortium of experienced,
valuable and trustworthy partners,
performing national and international
lobbying and networking to sponsor
your ideas. That is why the consulting
is connected with prominent
representatives of Universities and
Research Institutions, Private
Companies and Public Institutions.
ÅRØ Consulting is committed to
provide you with competitive tools to
succeed through:
-Meeting your idea and performing our
best to present an out-of-the-box and
creative approach;
-Starting with a diagnosis and advising
you to take part in the EU R&I funding
programme that better suits you;
-Connecting you worldwide, promoting
synergies and shared initiatives;
-Our experience in developing
strategies and coordinating proposals
and projects.
ÅRØ CONSULTING
PARTNER FOR:
1. EUROPEAN FUNDING
2. FUNDING ADVICE
3. DIAGNOSE
4. LOBBYING & NETWORKING
5. PROPOSAL WRITING

Oakreative is a full service Digital Agency that
integrates strategy, design, marketing and
cutting edge technology into integrated digital
projects.
PURSUING EXCELLENCE
The dedication to customers shows up in everything
the team does.“We set high performance standards
and take pride in details, every day, on every project.”
THINKING STRATEGICALLY
We challenge ourselves to have a global vision, always
analysing the audience, goals, strengths, weaknesses,
opportunities and threats.“We ﬁnd connections in the
latest innovations and trends.”
GENERATING POSITIVE ENERGY
Positive energy is contagious – so “enthusiasm and
passion is in everything we do”.
OAKREATIVE SERVICES
Oakreative transform ideas into a measurable digital
experience. The result? Less problems, more control
and an integrated marketing strategy that really works.
1. Digital Marketing;
2. Interactive Experiences;
3. Google Marketing;
4. Social Networks;
5. Mobile Marketing;
6. Branding;
7. I&D Projects Dissemination.

THE
ARMY
The success of organisations is in
its human capital. With that in
mind, we provide our employees
with the best working conditions
which enables them to ensure
mutual fidelity in relationships, and
the adoption of non-discriminatory
employment practices. In this area,
are considered aspects related to
the conditions of employment,
health, hygiene and safety at work.
No less important are issues
related to valuing people,
particularly in terms of vocational
training, skills development and
careers.
In performing its duties, our
employees should be responsible
and cooperative, favouring good
environment, respect and good
personal relationship, with
colleagues or with superiors, and
these with their subordinates. In
their professional relationship, they
should promote the exchange of
information and cooperation and
foster team spirit. We also expect
their contribution to the
generation of decisions, be
supportive with the
decision-maker, assume their
responsibilities and maintain their
solidarity in implementing the
same.
1.
EQUAL OPPORTUNITIES AND
WORKPLACE DIVERSITY
All employees within the company are treated
equally and not disadvantaged by prejudices. The
best person for a job or a promotion is the person
who earns that position based on his
qualifications, experience, knowledge and work
performed. We value a non-discriminatory
behaviour, condemning any form of
discrimination, whether on grounds of race,
ethnicity, sex, age, disability, religious belief,
political opinion or affiliation, any form of sexual
or psychological harassment, verbal or physical
conduct of humiliation, coercion or threat.
2.
ENGAGEMENT
The employees engagement in the companies
they work for are very important to achieve new
and better results/goals throughout the years.
It is known that a employee performs a better
work when motivated and engaged with the
company values and culture.
3.
TRAINING
We value our employees’ skills, since they are the
most important resource that we have in the
company. Training and career improvement is very
important for us and we preserve that right to all
of us.
Taking in consideration that everyone has specific
needs in terms of their roles in the company, if
each employee feels the need for a specific
training that is not in the roadmap of trainings,
all their necessities are heard, matter for us and if
we see that it is important, both for them and for
the company, they are free to go and share the
knowledge with the other colleagues after.
4.
TEAM BUILDING AND TEAMWORK
We have a strong focus on the talent, inspiration,
energy and passion of our people, since these
capabilities are what drives us forward. We believe
that motivating our workers lies in team building
activities that generate a sense of belonging and
improves the way people interact and work
together.
In 2015 we had our 8th anniversary, and the
Christmas dinner. We also celebrate our
ubibirthdays throughout the year. To keep creative
dynamic we gather one ubibreakfast per month,
that is a kind of a brainstorming session, where
everyone gets to know the work in progress and
contribute with ideas and suggestions for the
improvement sessions. It is also at this time that
new employees present themselves to their new
colleagues.

CUSTOMERS
In the extremely competitive market we live in
today, achieving and keeping clients are the
biggest challenges that companies face. We
need to have best-of-breed resources to
recognise, distinguish and interact with our
customers. We value our customers’ needs and
want to be where and when we are most
needed. We deliver the best solutions for our
customers always on time, on budget and on
schedule.
PARTNERS
Partnerships and businesses are always hand
in hand. Having a partnership can help in
several ways. One partner may have one set of
talents and the other may have another set of
talents and if combined, the success of the
business will be even more effective regarding
the share of knowledge, ideas and synergies.
Our partners are very important for the success
of our business, which allows us to offer the
best solutions for our clients.
With that in mind, we maintain a proﬁcient
relationship with all interested parties,
establishing a relationship based in principles
of trust and transparency, which will help in
the contribution of a win-win logic for both the
company and partners development.
SUPPLIERS
Our suppliers play an important role in our
work and performance. With that responsibility
in mind we have signed the “Punctual Payment
Commitment to Suppliers” letter.
This way, we are compromised with our
suppliers to:
1. Give clear and precise instructions so that
payments are made until the date of invoice
payment;
2. Find the necessary means and funding for
the payment;
3. Request the suspension of this commitment
whenever (internal or external reason) it
cannot be fulﬁlled.

RESEARCH
AND
INNOVATION
RESEARCH TOPICS

SMART CITIES AND COMMUNITIES
Cities worldwide are facing diverse challenges
to demonstrate its commitments to
environmental and social demands. The
growing concern to find the right balance
between urban development needs and global
environmental updates challenges our company
to create smart solutions for smart cities in
areas such as mobility, tourism, energy and
efficient resource management. We embrace
interoperability, Open Data and smart
cloud-based services as fundamental
components of what we do. These principles
are reflected in the R&I projects that we are
developing, as well as in our Smart Cities
products and services.
RELATED PROJETS
SAID | Umeter | FIWARE | Accomodation of the
Future | Smart BikeEmotion | SEMA | Soboto |
Embers | Smart Water Consumption APP |
Livin’x.
CONNECTED SMART OBJECTS AND
PEOPLE
Connected Smart Objects are having a great
impact on society and business. Internet
brought life to everyday objects connected over
fixed and wireless networks extending
interaction to anywhere, anytime. Therefore, a
new generation of permanently connected
people arises as a result of constant
technological advances. The close monitoring
of technological advances and strong
engineering background enabled us to develop
several key competences in IoT (Internet of
Things) and M2M (Machine-to-Machine)
technology, Embedded Systems and
Cyber-Physical Systems, Internet of People and
Internet of Everything.
RELATED PROJETS
Umeter | Smart BikeEmotion | Playnify.

FUTURE INTERNET AND
NEXT-GENERATION
NETWORKS
The incredible speed at which
Communication and Networking
technologies have advanced is
undeniable. Future Internet and
Next-Generation Networks have
made a decisive impact on
networked applications and
services by introducing new
challenges and opportunities in
terms of scalability, flexibility,
security and mobility. As a result,
our portfolio of solutions is quite
vast, and ranges from areas such as
QoS (Quality of Service) and QoE
(Quality of Experience),
Opportunistic Networks, Indoor and
Outdoor Positioning Systems,
Networking Convergence and
Future Internet Services.
RELATED PROJETS
Umeter | Net.Mede Pro | FLEXMETER
| SELFNET | Widemonitor | SONATA |
WMAN_NG.
CONTENT TECHNOLOGIES
AND CONNECTED MEDIA
Content Technologies and
Connected Media have turned the
traditional publishing processes
into a new digital publishing age.
The use of technology to create,
convert, publish and manage
contents brings real benefits in
time, flexibility and scalability. Our
vast portfolio of mobile
applications for the mass market
includes multiple mobile apps for
such areas as Mobile and
Ubiquitous Computing,
Context-aware, Semantics,
Real-Time Collaboration, Advanced
User Interface, Gesture-based
Recognition and Natural User
Interfaces. We are constantly
taking on new challenges on the
mobile computing front.
RELATED PROJETS
Accomodation of the Future.
DATA ANALYTICS, OPEN
DATA AND
INTEROPERABILITY
The increase of data
interoperability through new and
innovative approaches is one of
the current technological
challenges. Interoperability
removes barriers to data sharing
acting as the contact point
between systems and applications.
We deliver efficient and accurate
solutions to improve the
performance of your business and
your management processes.
Furthermore, we have strong
competences in Data Mining and
Business Intelligence, Open Data,
Open Access and Linked Data,
Information Management and
Interoperability, Decision Support
Systems and Predictive Analytics.
RELATED PROJETS
FIWARE.

QUALITY
ASSURANCE

QUALITY ASSURANCE
Quality has been a strategic strength at our company since our establishment
in 2007.
Our strategy has a deep focus on improving our internal processes in order
to increase cost efficiency and provide quality products and services to
meet and surpass our clients’ expectations. For that purpose, we have kept
a continuous bet on the market’s best practices for Quality Assurance and
have been awarded with quality certifications such as ISO 9001 and
CMMI-DEV.
ISO 9001
ISO 9001 is the International
Standard for Quality Management
Systems (QMS). It recognises our
company ability to offer products
and services that meet all
customers’ requirements. We are
acknowledged as a client-focused
company - driven by a strong
leadership, based on consistent
management processes and
valuing continuous improvement.
The ISO 9001 standard has eight
quality management principles,
such as Customer focus, Leadership,
Involvement of people, Process
approach, System approach to
management, Continual
improvement, Factual approach to
decision making, Mutually
beneficial supplier relationships,
and these principles are
Ubiwhere’s focus.
CMMI LEVEL 3
CMMI (Capability Maturity Model
Integration) is a process
improvement approach that
provides organisations with the
essential elements of effective
processes, which will improve their
performance. CMMI-based process
improvement includes identifying
our organisation’s process
strengths and weaknesses and
making process changes to turn
those weaknesses into strengths.
We were the youngest Portuguese
company to reach CMMI Level 2
and are continuously working on
our processes to soon get to
Higher Maturity levels.
CMMI Level 3 was reached in 2015
and it was a very important step
for our commitment to product
quality, production efficiency and
the ability to reduce associated
costs.
NP 4457
NP4457 (Portuguese Norm for
Research, Development and
Innovation) specifies the
requirements for a R&D and
Innovation Management System
in order to help organizations
develop and implement a RDI
policy that increases efficiency
and effectiveness within an
innovation context.
SCRUM METHODOLOGY
In the area of Project
Management we have also been
carrying out the Scrum
Methodology. This methodology
is focused on individuals and
interactions, being an interactive
agile software development
framework for the management
of product development. It is
intended that it enables teams to
be self-organised by encouraging
a close online collaboration of
all team members with the help
of daily face-to-face meetings
that will be essential for the
team to work as a unit to reach a
common goal.

CMMI-DEV LEVEL 3
CMMI stands for “Capability Maturity Model
Integration” and is a model that provides
appraisal and training for process improvement in
organizations.
The CMMI version 1.3 contains three areas: services
(CMMI-SVC), acquisition (CMMI-ACQ) and development
(CMMI-DEV).
The CMMI area that we work for was CMMI-DEV, a
model used for process improvement in organizations
that develop products. CMMI for Development contains
practices that cover project management, process
management, systems engineering, hardware
engineering, software engineering, and other
supporting processes used in development and
maintenance.
Ubiwhere reached CMMI-DEV Level 3 that includes the
following Process Areas:
- Decision Analysis and Resolution (DAR),
- Integrated Project Management (IPM);
- Organizational Process Deﬁnition (OPD);
- Organizational Process Focus (OPF);
- Organizational Training (OT);
- Product Integration (PI);
- Requirements Development (RD);
- Risk Management (RSKM);
- Technical Solution (TS);
- Validation (VAL);
- Veriﬁcation (VER).

CORPORATE SOCIAL
RESPONSABILITY

CORPORATE
SOCIAL
RESPONSABILITY
We aspire to be a promoter of sustainable
development in the society where we live
and work.
Our commitment to corporate
social responsibility enhances our
core values, includes social
personal and community level
concerns, particularly as it relates
to labour practices, interaction with
the community and connection to
higher education institutions. Our
vision includes an active
participation in the fundamental
issues of the environment in which
we operate, as well as a relentless
pursuit in improving the well-being
of our community, contributing
decisively to environmental,
economic and social sustainability.
We have signed the Declaration of
Principles of RSO PT Network
(Network of Corporate Social
Responsibility) which is the basis
for our work towards a better
world and better policies. The
network is composed of
organisations and individuals
interested in promoting Social
Responsibility, assuming these as
part of the solution to problems
from the perspective of joint and
shared responsibility.
BUSINESS ETHICS
The Code of Conduct and Ethics is applied to
all employees in the company, regardless their
employment status and hierarchical position.
Throughout the company we respect all laws
and regulations applicable to our business; we
develop a great relationship with the media,
ensuring complete, consistent, accurate,
transparent, and timely information, with full
respect for the duty to inform.
Our relationship with customers, suppliers and
other entities are conducted with
transparency, credibility, responsibility,
confidentiality, and reliability, actively
combating all forms of corruption, both active
and passive. Among other responsibilities that
we all have within the company that can be
seen in our Code of Conduct and Ethics, our
daily attitude is an essential part of our
culture and one we want to construct and
consolidate.
ENVIRONMENTAL RESPONSIBILITY
Today we want to work in environmentally
sustainable companies and initiatives in all
our business activities. We are looking
systematically to contribute with our business
performance, for sustainable development and
for the preservation of the environment,
focusing in the application of clean
techniques, environmental monitoring and
energy rationality.
To help support the environment, we provide
various options for the disposal of waste
materials in all our offices, with specific
systems for recycling paper, plastic, glass and
more. Among other initiatives we have a
responsibility of gathering caps for people in
need, and we also like to incentive our
employees to use an environmentally friendly
transport (train, bicycle, and walk).

SECTION THREE | UBIWHERE
SUITING THE
FUTURE:
THE COMPANY
STRATEGY
We are redefining the future with innovative
products, accelerated performance and people,
technology and the right processes to meet our
customers wherever they are today and take
them where they need to go tomorrow.
Despite the adverse economic conditions
prevailing in 2015, the year proved to be
extremely important for us, regarding the
strategies pointed out by the Administration,
noteworthy:
-A strengthening of profitability not only by
way of an increased focus on more profitable
business areas, and also by way of a better cost
optimisation;
-Strict management, making the balance
between investments, particularly in
international expansion.
In this context we are focused on:
-Continue to invest in international
promotion of the solutions/products of the
company;
-Continue to focus on two strategic areas for
the company – Smart Cities and Communities,
and Future Internet & Telco;
-Bet more and more in Nearshore services,
taking into account the development of
customised solutions based on technology;
-Strengthen the commercial team and align
all departments.
We will continue to give priority to strategic
guidelines to ensure the promotion of
continued growth in the medium and long
term. With all this in mind, in 2016, one of our
main purposes is to continue our path towards
internationalisation as well as continuing to
grow step by step to a promising future,
dedicated to the reliability and excellence of
our solutions.

KEY
PERFORMANCE
INDICATORS
“I must thank and honor the efforts of all
those who contributed to the attainment of
the targeted objectives.” Rui A. Costa

TURNOVER
AND GROWTH
IN 2015
Despite the strongly recessive
context of the domestic market,
we managed to stabilise our
turnover in 2015.This result
confirms the strategy followed by
the company to establish itself as
a provider of service excellence in
ICT.
Given that we began operations
in September 2007, the amounts
recorded in several years show a
significant growth of the
company. We now expect a
favourable trend in the coming
years resulting from income
derived from business carried out
in international markets.
Our culture helps us to adapt to
the most demanding
environments and to better
understand our clients’business
requirements.
Our ambition is to invest,
financially and intellectually,
where and when our contribution
is most needed. Our EBITDA and
EBIT have kept the good values in
2015.
+
1M€
TURNOVER
+
0,5M€
NET EARNINGS
+
0,5M€
EBITDA

1 090 340,89¤1 086 310,91¤
1 003 009,58¤
869 368,68¤
532 652,13¤
319 397,60¤
294 173,44¤
120 168,81¤
2008 2009 2010 2011 2012 2013 2014 2015
ECONOMIC INDICATORS
TURNOVER
498 828,85¤
402 708,78¤
373 000,00¤
293 922,32¤
193 051,89¤
116 691,07¤
90 341,38¤
35 888,97¤
2008 2009 2010 2011 2012 2013 2014 2015
NET EARNINGS
31% 31%
37% 36% 35% 37% 37%
46%
2008 2009 2010 2011 2012 2013 2014 2015
NET MARGIN

EMPLOYEES
409
2014
529
2015
Applications
RECRUITMENT
17
2011
SOCIAL INDICATORS
100% 100% 100%
93% 94%
90% 79% 86%
7%
6%
10%
21% 14%
6
2007
28
2015

We like to thank our customers and
partners the conﬁdence shown during 2015.
Thank also our strategic partners for their active collaboration on common
projects, as well as the ability to create new business. And thank to all employees
for the performance achieved in 2015, and for supporting the achievement of the
strategic measures implemented.
ACKNOWLEDGEMENTS

Ubiwhere's Annual Report 2015

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (9)

Ähnlich wie Ubiwhere's Annual Report 2015

Ähnlich wie Ubiwhere's Annual Report 2015 (20)

Mehr von Ubiwhere

Mehr von Ubiwhere (8)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Ubiwhere's Annual Report 2015