18 octobre 2010

1. UBISOFT® READIES ASSASSIN’S CREED®
BROTHERHOOD FOR UNPRECEDENTED
WORLDWIDE LAUNCH IN NOVEMBER
Blockbuster Video Game Demolishes Ubisoft’s Pre-Order
Records
MONTREAL, Canada – October 18, 2010 – Today Ubisoft announced that Assassin’s
Creed Brotherhood, launching November 16 in North America and November 18 in
Europe, Middle East and Asia for the Microsoft Xbox 360® video game and entertainment
system and the Sony PlayStation®3 computer entertainment system has surpassed all
other Ubisoft video game releases in worldwide pre-orders. The marketing campaign for
Assassin’s Creed Brotherhood is also one of the biggest marketing investments in
Ubisoft’s history.
The buzz for Assassin’s Creed Brotherhood remains high and continues to grow as the
marketing, promotions and public relations campaigns progress to culminate in a
worldwide television and online advertising effort that extends far beyond the game’s
launch date. In addition, Ubisoft’s retail partners will host an unprecedented amount of
midnight store openings in locations across the globe.
“Assassin’s Creed Brotherhood is being heralded by the press as a single and multiplayer
experience unlike any other,” said Olivier Ernst, senior managing director, Ubisoft
Canada. “As evidenced by the record number of pre-orders and the success of the
multiplayer beta, consumers can‘t wait to get their hands on Assassin’s Creed
Brotherhood, and we’re looking forward to delivering them an experience they’ll never
forget.”
In Assassin’s Creed Brotherhood, players live and breathe as Ezio, a legendary Master
Assassin, to experience more than 15 hours of single player game play set in the

2. teeming, unpredictable city of Renaissance Rome. For the first time, multiplayer is
coming to the Assassin’s Creed® franchise, allowing players to choose from a wide
range of unique characters, each with their own signature weapons and assassination
techniques.
Following two title releases, Ubisoft’s Assassin’s Creed franchise has sold more than 19
million units worldwide, and the success of Assassin’s Creed extends beyond video
games. Fans passionate about the Assassin’s Creed brand can enjoy original stories and
dive further into the brand through novels, comics, an animated story, an art book,
apparel, figurines and a new game on Facebook® platform.
Assassin’s Creed Brotherhood will be available on Windows PC in early 2011. For more
information on Assassin’s Creed Brotherhood, please visit: www.assassinscreed.com. To
play the new Assassin’s Creed Project Legacy game on Facebook® platform, please visit:
http://apps.facebook.com/projectlegacy/
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has
grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in
26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-
quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of €
871 million. To learn more, please visit www.ubisoftgroup.com.
© 2007-2010 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft and the Ubisoft logo are
trademarks of Ubisoft Entertainment in the U.S. and/or other countries
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and are used under license from Microsoft.
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