Evian Roller babies story key notes:WW launch on YT of the new evian copy, 10 years fater the last oneDispositive : Big HP launch on July 3rd (FR, UK, DE, US, JP, CAN)During July : More view than MJ and Susan BoyleGlobal Key results : - ww buzz driven both by the paid campaignand the viral effect.- listed in the officiel « Guiness Book » as the most view ad video ever, with 48M views (Nov09). Figures are still growing.- business impact : Nielsen study realised after has shown that the campaign had a significant impact on purchase intent all over the work (+8pts in France, +7pts in the USA, +6pts in the UK, …)