The document discusses implementing the pillars of "Cool" for the March Madness Live app. It outlines the UX strategy and approach, including focusing on accomplishment, connection, identity, and sensation. The strategy involved considering business goals like brand perception and engagement alongside UX goals like following HCI guidelines and unifying the social and linear TV experiences. Discovery, design, devices, schedule, navigation, bracket, and gamecenter features are also summarized. The presentation ends with evaluating how well the app achieved the pillars of Cool and taking questions.

1. IMPLEMENTINGTHE
PILLARS OF COOL FOR
MARCH MADNESS LIVE
Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1
Sunday, September 15, 13

2. ‣ Get to know the Cool Project
‣ UX Strategy and Approach for MML
‣ Lessons Learned
TAKE AWAY
Sunday, September 15, 13

3. WHAT MAKES IT
COOL?
‣ Accomplishment
‣ Connection
‣ Identity
‣ Sensation
Created by Karen Holtzblatt
Sunday, September 15, 13

4. THETRIANGLE
OF DESIGN
‣ Direct Into Action
‣ The Hassle Factor
‣ The Delta
Created by Karen Holtzblatt
Sunday, September 15, 13

5. STRATEGY
‣ Business Goals
Brand Perception
Monetization
Engagement
Reach
‣ UX Goals
Refocus App
HCI guidelines
Unify Social
Support Linear TV
Sunday, September 15, 13

6. DISCOVERY
‣ The Good
‣ The Bad
‣ The Ugly
Sunday, September 15, 13

7. DESIGN
Sunday, September 15, 13

8. DEVICES
Sunday, September 15, 13

9. SCHEDULE
Sunday, September 15, 13

10. NAVIGATION
Sunday, September 15, 13

11. BRACKET
Sunday, September 15, 13

12. GAMECENTER
Sunday, September 15, 13

13. GAMECENTER
Sunday, September 15, 13

14. GAMECENTER
Sunday, September 15, 13

15. GAMECENTER
Sunday, September 15, 13

16. GAMECENTER
Sunday, September 15, 13

17. HOW DID WE DO?
‣ Accomplishment
‣ Connection
‣ Identity
‣ Sensation
‣ Direct Into Action
‣ Hassle Factor
‣ Delta
Sunday, September 15, 13

18. Q+A
&THANKYOU
Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1
Sunday, September 15, 13