This document discusses findability at the Library of Congress website LOC.gov. It defines findability and presents a findability framework with 8 pillars related to both internal and external findability. It describes the tools and metadata used at LOC.gov to improve findability, such as faceted searching, responsive design, search engine optimization, and APIs. It provides examples of how metadata helped improve the findability of Twitter on the site and discusses finding as an ongoing process requiring collaboration across teams.
Design for Findability: metadata, metrics and collaboration on LOC.gov
1. Design for Findability:
Metadata, Metrics &
Collaboration
on LOC.gov
Jill MacNeice . July 2013
Web Services . jima@loc.gov
@jmacneice . #UXPA2013
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About the Library of Congress
• World’s largest library
• World’s smallest book,
“Old King Cole”
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About the Library of Congress
• 155 million items
in all collections
• 35 million books
and other print materials
• 838 miles of bookshelves
• Maps, recordings, photographs,
sheet music, movies, artifacts
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About the Library of Congress
• 17.5 million items in the online catalog
• 2.2 million viewable items online
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Overview
• What is Findability?
• Findability Framework
• Findability Tools (It’s all about the Metadata)
• The Search for Twitter
• Findability as Contact Sport
• Findability on Congress.gov
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What is Findability?
Definition:
The ease with which information in a website can
be found, from both outside the site (using
search engines) and by users already on the site.
-- Wikipedia
Peter Morville
• Ambient Findability 2005
• Information abundance, overload
• Primary problem:
• how to find things
• differentiate signal from noise
• Emotional aspects of getting lost.
Bottom Line:
If you can’t find it – you can’t use it.
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Findability Framework
8 Pillars of Findability
Internal
1. Can people find what they’re looking for quickly and easily?
2. From any object page, can people easily find other related
content and access the rest of the site?
3. Does the overall high level organization make sense to the
typical user?
4. Can people with small screens find and use our content?
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Findability Framework
8 Pillars of Findability
External
5. Can people find our content from a search engine? (Google,
Bing, etc)
6. Can people save and share content easily?
7. Do we reach out to our audience and not just wait for them to
come to us?
8. Can our content be accessed, downloaded in bulk, and
repackaged?
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Findability Framework (Internal)
#1 Q: Can people find what they’re looking for quickly and
easily?
A: Big Search / Search Centric
Too big to navigate:
17 million items in search results
2.2 million available online
- Big search box on every page
- Faceted searching (metadata)
- Descriptive search results (metadata)
- Recommended Links
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Findability Framework (Internal)
#2 Q: From any object page, can users easily find other
related content and access the rest of the site?
A: Object page as Hub
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…To This
“Nice to Know,”
Related content
based on metadata
“Need to Know,”
Bibliographic
Record & metadata
Viewers, players
& downloadable
images
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#7 Q: Do we reach out to our audience, and not just wait for
them to go looking for us?
A: Social media outreach
Findability Framework (External)
Blogs
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#8 Q: Can users access and repackage our content?
A: APIs – ID.loc.gov, Prints and Photographs, Bill
Summaries for GPO etc.
Findability Framework (External)
Open Government
-- ID.loc.gov
-- Prints and Photographs Catalog,
-- Bill Summaries for GPO
http://www.loc.gov/pictures/resource/fsa.8b29516/ Dorothea Lange #5 most searched woman on LOC.gov (Harriet Tubman is #1)
In the past 3 years, our work to answer these basic findability questions have transformed LOC.gov
Home Search pages circa 2000, from the Internet Archives Wayback Machine
Search results, old style
Search is front and center on home, search results and object detail pages.
Faceted search and descriptive search results, all fed by metadata
Examples of “dead end” legacy pages on LOC.gov
Object page as “Hub” with easy access to viewers and players and related content and collections, and searching
The Waldseemuller Map (1507), the first map to name North America, is one the treasures of the Library of Congress.
We used metrics and search analytics to determine the primary activities people come to LOC.gov to do.
New global header
New global footer
LOC.gov on a small screen, before responsive design
New, responsive home page on a smart phone
Even a search on the term “jukebox” brings up the National Jukebox as the 5 th result
Human, readable URLs are more shareable.
This is not really my area, but it’s a place where URL best practices – human readable URLs – are extremely important.
APIs include: ID.loc.gov, for librarians (Authorities, Subject Headings, etc) Our Prints and Photographs catalog Bill summaries for GPO to access and publish, available in the Fall 2013
2 kinds of metadata: System metadata = metrics, search terms downloads, Page and Object metadata = metatags, URLs, etc.
We get regular reports on Search, Social Media, Mobile usage and shared pages
6 months of searches on LOC.gov – over 2 million search terms
A long tail environment; most of the searches on LOC.gov are onesies and twosies
The Library’s Metadata standards. Vetted by staff, required by the Web Governance Board. No new content can go live without meeting the Metadata Standards, and verifying correct metadata is part of the QA process
The Metatag Generator tool on our intranet
The Library acquired the entire Twitter archive
Twitter has been a top search term on LOC.gov since the Library got the Twitter archives in spring of 2010
An updated on the Twitter archive was published last January
PDFs have limited ability to do metadata, but it can be done. We had to adjust how the fields were used to be consistent with our standards
Now this update is in the #3 position on LOC.gov search results
Also comes up high in Yahoo and Bing. (Still waiting for Google)
The report has consistently been a top download since it has become findable
All the different groups that must work together to make content findable on LOC.gov
The Recommended Links team has representatives from all divisions in the Library. We are primary advocates and educators about metadata, because we won’t elevate a page in search results unless it complies with the metadata standard.
It’s not really like trying to get the ball down the field to score a goal http://www.loc.gov/pictures/resource/ds.03743/
More like dancing, where you have to partner up with people and try not to step on eachother’s toes http://www.loc.gov/pictures/resource/fsa.8a17197/?co=fsa Ben Shahn, 1937 US Farm Security Administration
And there are always the skeptics on the sidelines, who you try to convince to join in. http://www.loc.gov/pictures/resource/fsa.8a17234/?cofsa Ben Shahn, 1937 US Farm Security Administration