Social Networking in Academic Libraries: does it work?
Oct. 2010. pnwd webinar
1. For more information, please e-mail smeyerhoff@uua.org 1
Social Media for Congregational
Leaders and Staff
Webinar on October 27, 2010
By Shelby Meyerhoff, UUA Public
Witness Specialist
5. 5
Basic information about blogs
A blog is a website or part of a website that
publishes posts written by one or more authors.
Posts are displayed in reverse chronological order
and readers may be allowed to write comments
on posts.
7. 7
How blogs are used to promote
Unitarian Universalism
• UUA staff blogs
• Congregational blogs (sample)
• Individual blogs
To find more samples, visit UUpdates and
The Interdependent Web.
9. 9
Basic information about Facebook
• Facebook is a social networking site for
individuals and organizations.
• Individuals may establish personal profiles on
Facebook.
• Organizations may establish pages or groups
on Facebook (pages are preferred).
11. 11
How Facebook is used to promote
Unitarian Universalism
• Many UUA congregations have pages or groups
on Facebook. (sample)
• The UUA’s Facebook Page has over 22,000 fans.
• 15+ UUA programs, offices or districts also have
pages on Facebook; these are listed in the
“Favorite Pages” sidebar item of the UUA’s
Facebook page.
13. 13
Basic information about Twitter
Twitter is a microblogging service that allows
users to send short written messages to a large
group of readers (or to individual readers).
15. 15
How Twitter is used to promote
Unitarian Universalism
• The UUA’s Twitter account has more than 2,000
followers.
• 110+ congregations (sample) are using Twitter,
as are some UU religious professionals (sample)
and lay leaders (sample).
17. 17
Basic information about YouTube
• YouTube is a video-sharing website that allows
users to upload and display videos. Users can
also respond to videos using ratings, comments,
and other features.
19. 19
Use of YouTube to promote
Unitarian Universalism
• Videos on the UUA’s YouTube channel have
received a total of more than 193,400 views.
• Some congregations are creating short
introductory videos.
• Some Unitarian Universalist congregations have
created YouTube channels. (sample)
21. 21
Basic information about audio files,
podcasts, and iTunes
• Audio files are recordings, generally made
available online in .mp3 format.
• Podcasts are regularly-updated collections of
audio (or video) files, compiled in an RSS feed.
• Podcasts are designed so that audio files can be
easily downloaded onto portable electronic
devices (like iPods).
• iTunes is an online music store. iTunes lists
podcasts available for download to iPods.
Podcasts are made available for free on iTunes
23. 23
Use of online audio to promote
Unitarian Universalism
• Many congregations make audio of sermons
available.
• Some congregations and individuals produce
radio shows for local stations.
• Some congregations and individuals produce
original audio content. (sample)
• For all audio content, congregations are
encouraged not only to put the files online, but to
make them available as a podcast.
25. 25
Basic information about Flickr
• Flickr is a website that facilitates the uploading
and sharing of photos among users. Photos can be
labeled with keywords. Flickr groups allow
multiple users to pool their photos.
27. 27
Use of Flickr to promote Unitarian
Universalism:
• Some congregations use Flickr to share photos
among members. (Sample)
• Flickr can be used to share photos of particular
events. (Sample)
• Flick can be used to pool similar photos for a
particular purpose. (See UU Stock Photos.)
28. 28
The End!
• Visit and share the UUA’s social media
resources.
• Join the discussion and receive updates on the
UUA’s social media discussion list.
• Please keep in touch by e-mailing
smeyerhoff@uua.org
