The document discusses how email is used throughout the entire customer workflow, from the initial greeting to completing an order, processing payment, and following up after the sale. It shows how each email addresses a new step in the process such as product information, ordering, thank you, and includes things like attachments, CCing relevant parties, and updating different systems. The goal is to help businesses optimize their email usage and workflows.

21. Email Clients

22. Email Clients Social Networks

23. Email Clients Social Networks
Browsers

24. Email Clients Social Networks
CRMs Browsers

25. Email Clients Social Networks
CRMs Browsers
Mobile

26. 10,000 users
350,000 minutes saved

29. E-Mail as a Workflow

30. E-Mail as a Workflow
“Hello”

31. E-Mail as a Workflow
“Hello” Product Info

32. E-Mail as a Workflow
“Hello” Product Info Order/Contract

33. E-Mail as a Workflow
“Hello” Product Info Order/Contract Thanks

34. E-Mail as a Workflow
“Hello” Product Info Order/Contract Thanks

35. Partnership Opportunities
Hello” Product Info Thanks
Order/Contract

36. Partnership Opportunities
Hello” Product Info Thanks
Order/Contract
cc: Operations
bcc: Stakeholders

37. Partnership Opportunities
Hello” Product Info Thanks
Order/Contract
attach: Forms
cc: Operations
bcc: Stakeholders

38. Partnership Opportunities
Hello” Product Info Thanks
Order/Contract
attach: Forms
Add to Mailing List
cc: Operations
bcc: Stakeholders

39. Partnership Opportunities
Hello” Product Info Thanks
Order/Contract
attach: Forms
Add to Mailing List
Update CRM and
kick off workflows s cc: Operations
bcc: Stakeholders

40. Partnership Opportunities
Hello” Product Info Thanks
Order/Contract
attach: Forms
Add to Mailing List
Update CRM and
kick off workflows s cc: Operations
bcc: Stakeholders
Update accounting system

41. Hello” Product Info Thanks
Order/Contract
attach: Forms
Add to Mailing List
Update CRM and
kick off workflows s cc: Operations
bcc: Stakeholders
Update accounting system
Teach businesses how to think this way
with Tout University.

42. Team Investors
Tawheed Kader (TK) Esther Dyson
Founder and CEO EDventure
Sold first startup to Plaxo; built
Trading Technology at Bridgewater.
Cynthia Schames Dave McClure
Sales/Business Development 500Startups
Eric Ries
Margaux Guyonneau Angel
Community Management
(and growing) (and others)