2. Social Media: Tremendous Usage
Explosive Growth
Highly interactive
Interaction with Brands
Search
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3. Social Media: Tremendous Usage
Billions of messages daily
Explosive Growth
Highly interactive
Interaction with Brands
Search
2
4. Social Media: Tremendous Usage
Explosive Growth
Highly interactive
Interaction with Brands
Search
2
5. Over half of U.S. online shoppers check
Facebook, Twitter before they buy
Social Media: Tremendous Usage
Explosive Growth
Highly interactive
Interaction with Brands
Search
Ideal Opportunity For Advertisers
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6. Advertisers Can’t Rely on Traditional
Technologies
Social Media Requires New Solutions
Keywords
Contextual Targeting
Cookies
Behavioral Targeting
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7. We Understand Social Media
Specialized Natural Language Processing Engine
Extract meaning from social conversations,
abbreviations, colloquialisms
Piece together conversation threads
Overlay social relationships
Factor in influencers
@SeanLloyd @XxAmandaTxX More@gblondon
Ready to buy
Cameras 97% DSLR, Nikon 48 mins ago
Mtn bike 80% Kawasaki 12 hrs ago
Interested in
Outdoors (bike trails, camping, soccer, Kawasaki)
Gadgets (iPhone, GPS)
Music (BEP, XM)
Location
Denver
UserIntent&Interest
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8. Precisely Target Valuable Audiences
In-market to buy camera
Outdoor enthusiasts
College student worried
about costs
Frequent travelers
Social shopping
afficionados
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……Others……
Smart-phone owners
Organic shoppers
Over 200 million unique users in US alone!
9. Reach Users Wherever They Are
On MobileOn Applications
On Facebook
On Socially Integrated Websites
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10. We Deliver Strong Results
1.56
10.42
Traditional Ad Network Compass Labs Solution
3.36%
9.34%
Traditional Ad Network Compass Labs Solution
1.56
10.42
Traditional Ad Network Compass Labs Solution
Conversion Rate
Minutes Spent
On Site
Number of
Pages Visited
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11. Our Solution is Ideal
Particularly for advertisers who want to:
Acquire leads from social networks, a new source
Build brand affinity with specific audiences
Acquire social shoppers
Acquire fans, followers
Reach influencers for specific topics, audience segments
Maximize exposure and effectiveness on social networks, for
the least cost
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12. We Are A Seasoned Team With
Deep Industry Experience
Prior Experience: Senior roles at Google, Yahoo, eBay,
Become, PriceGrabber
CEO: Built and led Google’s mobile ads business. A serial
entrepreneur with a strong track record
Co-founder: Built world-class search and ads engine
Co-founder: PhD at MIT’s Media Labs on extracting meaning
from social conversations
Team has almost 20 patents
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13. Get Started Today!
To learn how Compass Labs can help you,
email sales@compasslabs.com
Reach & Engage Millions Of Precisely
Targeted Social Media Users
Maximize Your Advertising ROI
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