Allocadia Presentation at Under the Radar 2013

1. Enterprise software for the CMO
KRISTINE STEUART
CEO and Co-Founder
kristine.steuart@allocadia.com

2. 3
Key Challenges
of the CMO
Visibility into:
marketing investments
marketing plans
return on marketing investment
(ROI)!
1
3
2

3. Investment & plan data
is in spreadsheets.

4. Invoices are locked in ERP.
ERP

5. Investment & plan data
is nowhere.
?
RegionsProductsCorporate
Objectives
??

6. Marketing ROI data is captured
in multiple systems.
Marketing
Automation
CRM
Social

7. Marketing
Investments
Marketing
ROI
Marketing
Planning
The Marketing ROI problem is
an information and data problem

8. Enterprise software for the CMO

9. manage marketing investments and plans

10. input marketing budgets, commits, forecasts

11. input marketing plans
Corporate Objective

12. invite users

13. connect to your ERP

14. connect to your CRM and marketing systems

15. connect to your CRM and marketing systems
Salesforce
Campaign Name

16. full BI-analytics, in a CMO dashboard

17. see “budget vs actual”
Plan vs Actual

18. see “plan by objective”
Plan by Objective

19. see “forecast or commit”
Plan vs Commit

20. And finally….
everyone can see
Return on Marketing Investment

21. see “return on marketing investment”
Be$er
visual
of
1
ROI
report
with
SF
logo
ROMI

22. Go
To
Market
–
how
we
are
selling
go-to-market
$10K-$100K / year + Services
$59 - $99 / user / month
Inside
Sales
Partners
Analyst
referrals
Customer
referrals
Lead-­‐generaGon
MarkeGng
AutomaGon
vendors
AppClouds

24. KRISTINE
STEUART
KATHERINE BERRY!
CCO & Co-founder CEO & Co-
Founder

25. ask!
CMOs, Marketing Leaders
Come talk to us.
KRISTINE STEUART
CEO and Co-Founder
kristine.steuart@allocadia.com