Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL’s Director of Strategic Marketing at Think Tank 2014

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@aschad

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2014 UNL Student Communications Report
Communication
Tools, Preferences
and Behaviors

5. +
How do students use free time during
class?
1. Texting
2. Social Media
3. Checking Email
4. Studying
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6. +
How do students use free time during
class?
Studying
Texting
Social Media
Checking Email
43.7
62.5
64.6
69.5
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7. +
What type of content are students most
likely to share w/friends?
1. Video
2. Upcoming Event
3. News
4. Photo
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8. +
What type of content are students most
likely to share w/friends?
Video
Upcoming Event
News
Photo
10
15
22
52
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9. +
Which social network is used by the
most students?
1. Twitter
2. YouTube
3. Instagram
4. Facebook
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10. +
Which social network is used by the
most students?
LinkedIn
Vine
Google+
Pinterest
Instagram
Twitter
YouTube
Facebook
30.5
33.3
39.6
49.8
53.3
66.1
88.9
95
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11. +
Which UNL social channel has the most
student engagement?
1. Twitter
2. Facebook
3. Instagram
4. YouTube
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12. +
Which UNL social channel has the most
student engagement?
Pinterest
Vine
Google+
YouTube
LinkedIn
Instagram
Twitter
Facebook
3.4
3.7
3.9
8.2
12.7
15.6
40.6
55.7
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13. +
What is students’ primary source of info
about UNL?
1. Next@Nebraska
2. UNL Social Media Accounts
3. UNL Today
4. Bulletin Boards and Posters
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14. +
What is students’ primary source of info
about UNL?
On-Campus Postings & Bulletin…
Email from UNL Senior Admin
UNL Today Website
WOM
UNL Social Media
Next@Nebraska
7.9
12.6
16.8
17.1
18.8
21.8
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15. +
What prompted students to go to a
recent (non-athletic) campus event?
1. Poster
2. Friend
3. Social Media
4. Professor Recommendation
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16. +
What prompted students to go to a
recent (non-athletic) campus event?
Professor Recommendation
Social Media Post
Poster/Sign
Friend's Invite
12.2
12.3
15.0
51.1
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17. +
What communication channels need to
be improved?
1. Instant Messaging/Text
Messaging
2. Social Media
3. UNL Today Website
4. Bulletin Boards/Posters
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18. +
What communication channels need to
be improved?
Email from UNL Senior Admin
Bulletin Boards/Posters
UNL Today Website
Instant Messaging
Social Media
12.9
12.9
17.5
19.4
22.9
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19. +
What devices are used by the most
students?
1.iPhone
2.iPad
3.Android
4.Non-Smart Phone
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20. +
What devices are used by the most
students?
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Non-Smart Phone
iPod Touch
Android
iPad
iPhone
11.9
26.2
31.4
31.8
62.9

21. +
Which news source do students read
most each week?
#UNLTT - Think Tank
1.Daily Nebraskan
2.UNL Today Website
3.Next@Nebraska
4.Group Specific News Online
(college/dept/residence hall etc.)

22. +
Which news source do students read
most each week?
3.80%
11.30%
7.90%
5.10%
8.80%
17.90%
21.50%
30%
Daily Nebraskan
UNL Today Website
Group Specific News Online
Next@Nebraska
More than once a week At least once a week
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23. +
Prepared: April 2014
 Thanks to:
Bureau of Sociological Research
University of Nebraska–Lincoln
Department of Sociology
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Thank you, too.
@aschad