Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event: 1. What is Real Time Marketing and how marketers are using it 2. Why social analysis "The Science" is here to stay and how it works 3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers. Start your Monday off right and be the smartest person in the room. @chasemcmichael

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Real Time Marketing = Big Data
Analytics: Social Marketing
Intelligence = Disruption

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MAIN TOPIC REAL TIME MARKETING
• What is Real Time Marketing and how
marketers are using it.
• Why social analysis "The Science" is here to
stay and how it works
• Beyond the buzz word of Big Data - real use
cases on how SMBs and Big cos are
harnessing insight, trends and content to
engage with their customers.

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WHAT DATA ARE YOU WORKING WITH?

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• On behalf of BT Germany GmbH & Co., the
Experton Group carried out a study on the
question of how big data is changing
business and IT. The study, “Data Explosion
in Business IT”, was carried out in March and
April 2012 with 100 decision-makers
working at companies with more than 500
employees. Most participants named mobile
use of the Internet and cloud computing as
the most important factors driving the
growth of big data.
WHERE THE DATA IS COMING FROM
there is good Big Data, which is insight, and bad Big Data, which is
noise @chasemcmichael @infinigraph

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WITH REAL TIME COMES REAL TIME PROBLEMS
WHERE INTELLIGENCE AND ADAPTIVE DATA
MANAGEMENT IS REQUIRE
Collecting Smart
Gathering the data is a science. Interpreting the data is an art
@chasemcmichael @infinigraph

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“IT’S NOT INFORMATION OVERLOAD. IT’S
FILTER FAILURE.” ― CLAY SHIRKY
@chasemcmichel @infinigraph

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PREDICTIVE ANALYTICS

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IS YOUR DATA
SMART?

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EVERY PART OF THE ENTERPRISE
IS REAL-TIME

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We have moved from a KEYWORD world (Silos) to
an INTERST GRAPH World (Many to Many)

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SOCIAL SEGMENTATION
Social data is one of the most powerful ways to segment your audience
@chasemcmichael @infinigraph

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CONTENT ACTIONS IN REAL TIME
actionable insights is the most important part of collecting data
@chasemcmichael @infinigraph

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MARK TWAIN HAS IT RIGHT

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IN MEMORY IS KEY
Big data analysis is a mix of anthropology, social sciences and statistics.
@chasemcmichael @infinigraph

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“IF YOU’RE NOT CARING ABOUT
MARKETING & SALES THINK AGAIN”
@chasemcmichel @infinigraph

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REAL TIME MARKETING ?

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OPPORTUNISTIC

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RESPONSIVE

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CONTENT MARKETING FLOW

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InfiniGraph is like the Comscore
for engagement performance
and content trends. We drive
higher engagements with better
content.

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HOW BIG?

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LARGE SCALE INDUSTRY INSIGHTS
What is drive the greatest engagement in your business. is
what's working @chasemcmichael @infinigraph

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3
TREND IDENTIFICATION - HYPERCURATION™
Example: Real-Time trending content
from 25 retail brands in one view.
Know what your audience is resonating
around.

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HYPERCURATION™ IN REAL TIME

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VISUAL CONTENT
• Visual content access via trend score

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Go here to get your FREE engagement performance
http://smo.infinigraph.com

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THE SOCIAL INTELLIGENCE LIFE CYCLE

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OUR BIGGEST REAL TIME CHALLENGES
1. Distributed Data Gathering (Drone /
Broker Mesh)
2. Changing Landscape of Data
(Changing API / Changing Data "Types"
& Sources)
3. Categorization / Taxonomy Handling
(Dealing with lots of disparate data)
4. Smarter predictive algorithms that
can learn
Scale Scale
Scale

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We’re hiring
staffing@infinigraph.com

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CONTENT MARKETING - INBOUND
http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies

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Thank You!
@chasemcmichael
@infinigraph
http://smo.infinigraph.com
http://www.infinigraph.com
YouTube /infinigraph
Slideshare /infinigraph
Great
Social Engagement
Is About
Knowing what
drives engagement