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Ähnlich wie Ted London | Hearing the Voices of the Base of the Pyramid
Ähnlich wie Ted London | Hearing the Voices of the Base of the Pyramid (20)
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Ted London | Hearing the Voices of the Base of the Pyramid
- 1. Hearing the Voices of h f the Base of the Pyramid Ted London University of Michigan
- 2. U-M Law School 2011 A New Starting Point The ““Old”” Framing: Is there a fortune at the BoP? A Better Framing: How can we create a fortune with the base of the pyramid? © Ted London Source: London and Hart. 2011. Next Generation Business Strategies for the Base of the Pyramid.
- 3. U-M Law School 2011 Profits + Poverty Reduction? Core Principle: Mutual Value Creation The greater the value created for those living at the BoP, th B P the greater th value created f th B P venture t the l t d for the BoP t OR? Making money or generating p publicity off the backs of the y poor? © Ted London What are the impacts of BoP ventures on poverty alleviation?
- 4. U-M Law School 2011 The Value of Impact Assessment Understand who at the base of the pyramid is impacted by these ventures and how they are affected Focus on maximizing impacts, not just measuring them From monitoring and evaluation g assessing and enhancing g g Guide strategy: Improve future actions Opportunity to hear the voices of those we seek to serve Develop deeper knowledge of the relationship between profits and poverty alleviation BoP I B P Impact Assessment Framework tA tF k © Ted London
- 5. U-M Law School 2011 BoP Impact Assessment Framework Seller Buyer (Distributors (Consumers Community or Producers) or Agents) Economic Well-Being Capability Well-Being Relationship Well-Being © Ted London Source: London, T. 2008. “The Base of the Pyramid Impact Assessment Framework: Understanding and Enhancing Value Creation”
- 6. U-M Law School 2011 BoP Impact Assessment Framework Seller Buyer (Distributors (Consumers Community or Producers) or Agents) +/- Income, income +/- Economic +/- Local livelihoods stability consumer surplus and income Economic Well-Being +/- Access to +/- Economic +/- Other businesses credit/new debt dit/ d bt productivity d ti it serving community i it incurred (e.g. competition) +/- Skills, knowledge +/- Health and +/- Perceptions about +/- Contentment; / morbidity education, healthcare Capability Well-Being quality of life +/- Self-confidence, +/- Aspirations of dignity women, minorities +/- +/ Household roles +/- +/ Network access +/- +/ Gender equity +/- Social status +/- Power of +/- Relationship with Relationship Well-Being intermediaries (e.g. environment dependency) © Ted London Source: London, T. 2009. “Making Better Investments at the Base of the Pyramid”
- 7. U-M Law School 2011 A Dynamic Process of Value Creation C i Business Model of BoP Venture Strategic Analysis Use Findings to Enhance Use Findings to Design Business Model Design Process for Tracking Impacts Performance Analysis Use Findings to Enhance Use Findings to Enhance Business Model Design Process for Tracking Impacts © Ted London
- 8. U-M Law School 2011 Ideas Action (Formerly Scojo) © Ted London Photos: Courtesy of Jordan Kassalow
- 9. U-M Law School 2011 If you cannot clearly demonstrate and articulate your value proposition for the y BoP, someone else may do it for you If you cannot clearly assess and enhance your value proposition f th h l iti for the BoP, you should not be involved in BoP venture development t d l t Thank you! © Ted London