Sap psikologi umum dan kesehatan masyarakat (8)
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This document outlines the syllabus for a consumer psychology course taught by Drs. Harry Susianto and Martina Dwi Mustika. The goals of the course are for students to understand key theories, methods, and research findings in consumer psychology and apply them to analyze consumer behavior in Indonesia. The syllabus schedules weekly topics such as consumer perception, learning, motivation, and the influence of others. It also includes assignments like an essay and designed consumer experience task. Readings are drawn from consumer behavior textbooks as well as relevant journal articles.
![Satuan Acara Pengajaran
PSI31401 - Psikologi Konsumen
Pengajar
Drs. Harry Susianto Ph.D.
Martina Dwi Mustika MOP
Tujuan Perkuliahan
Setelah mengikuti kuliah dan mengerjakan tugas mahasiswa diharapkan akan: 1. Memahami
prinsip, teori, metode dan temuan riset penting dalam bidang psikologi konsumen. 2. Mampu
bersaing dengan disiplin lain dalam menangkap gejala perilaku konsumen di Indonesia,
mengajukan penjelasan ilmiah, serta melihat implikasi gejala dari sisi pemasaran dan
kesejahteraan konsumen.
Minggu 1
Materi Pendekatan psikologi tentang perilaku konsumen [1] Chapter 1 & 2
Segmentation-targeting-positioning [1] Chapter 3
Penjelasan perkuliahan dan asesmen.
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 2](https://image.slidesharecdn.com/sappsikologiumumdankesehatanmasyarakat8-111126113153-phpapp01/85/Sap-psikologi-umum-dan-kesehatan-masyarakat-8-1-320.jpg)
![Materi Shopping experience [2]
Mendisain pengalaman konsumen [3]
Penjelasan Tugas Esai dan Tugas DCE
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 3
Materi Persepsi [1] Chapter 6
Pembelajaran Konsumen [1] Chapter 7
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 4
Materi Libur Idul Fitri
Media
Referensi
Aktivitas](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Sap psikologi umum dan kesehatan masyarakat (8)
- 1. Satuan Acara Pengajaran PSI31401 - Psikologi Konsumen Pengajar Drs. Harry Susianto Ph.D. Martina Dwi Mustika MOP Tujuan Perkuliahan Setelah mengikuti kuliah dan mengerjakan tugas mahasiswa diharapkan akan: 1. Memahami prinsip, teori, metode dan temuan riset penting dalam bidang psikologi konsumen. 2. Mampu bersaing dengan disiplin lain dalam menangkap gejala perilaku konsumen di Indonesia, mengajukan penjelasan ilmiah, serta melihat implikasi gejala dari sisi pemasaran dan kesejahteraan konsumen. Minggu 1 Materi Pendekatan psikologi tentang perilaku konsumen [1] Chapter 1 & 2 Segmentation-targeting-positioning [1] Chapter 3 Penjelasan perkuliahan dan asesmen. Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 2
- 2. Materi Shopping experience [2] Mendisain pengalaman konsumen [3] Penjelasan Tugas Esai dan Tugas DCE Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 3 Materi Persepsi [1] Chapter 6 Pembelajaran Konsumen [1] Chapter 7 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 4 Materi Libur Idul Fitri Media Referensi Aktivitas
- 3. Minggu 5 Materi Self, kepribadian dan motivasi [1] Chapter 4 & 5 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 6 Materi Emosi, sikap dan komunikasi pemasaran [1] Chapter 8 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 7 Materi Harga, uang dan point rewards Media
- 4. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 8 Materi UTS Media Referensi Aktivitas Minggu 9 Materi Periode UTS Media Referensi Aktivitas Minggu 10 Materi Dosen Tamu (waktu tentatif) Q&A Tugas Esai Media Referensi Aktivitas Minggu 11
- 5. Materi Pengaruh orang lain pada konsumen [1] Chapter 10 & 16 Q&A Tugas DCE. Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 12 Materi Segmen khusus konsumen DEADLINE Draft Tugas DCE Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 13 Materi Presentasi Tugas DCE Media Referensi Aktivitas
- 6. Minggu 14 Materi Presentasi Tugas DCE Media Referensi Aktivitas Minggu 15 Materi Mewujudkan kesejahteraan konsumen [1] Chapter 1 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 16 Materi DEADLINE Tugas Esai dan DCE Revisi Media Referensi Aktivitas Minggu 17 Materi Periode UAS Media