Prototypes: Choosing the “Right” Fidelity for Your Research

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http://www.uie.com/events/virtual_seminars/prototype_fidelity/

Health & Medicine Business

The Right Stuff
Prototypes grow out of research questions
They have 5 dimensions
Just enough realism (“ﬁdelity”)

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Remote UX Research Videos of real people interacting with your brand, regardless of device or location. 68% Rockefeller Corporation of users give up because they   think you don’t care about them. Beware of Multi Level Lesson one Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers Multi Level Navs • Don’t rely on the back button • Labels help • Remember context Links should look like Lesson two Navigating through a site shouldn’t be a process of trial and error. Links Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view More payment options Lesson three UX Archive Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust Not all icons are Lesson four Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919 http://www.exquisitetweets.com/collection/lukew/2919 Icons • Consider context • Use tooltips • Try your designs out with real users Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen  User Advocate and principal of the Nielsen Norman Group Social security matters Lesson five So does copy! Social privacy matters Lesson five Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction Advertising lacks Lesson six Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams Categorization is Lesson seven There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization Focus on building intuitive experiences A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen  User Advocate and principal of the Nielsen Norman Group Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.

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