What it is? Why is this? And how we do it?

1. 7D – Value
Michel de Kemmeter
Brussels – 14 march 2013

2. Is individual
linear growth
the only
prosperity strategy?

3. We’ve reached
natural limits
of the old model
…
We have to build
new models

4. A perfect storm* is coming
Collapsing economies
Scarcity/price of energy and resources
War for talent
Exponential complexity and risk
Hyper-regulation
Climate and environment
… (*) meantime this represents a lot of energy

5. Want to know a secret ?

6. The value of your
company is mainly
immaterial, below
the surface
…
but where can you find
the real value and
deliver its potential ?
…
What is inside, how
much is it worth?

7. 100%
15%
85%
Material
Value
Total
Value
Intangible
Value
€ 15.000.000€ 100.000.000 € 85.000.000
Market Cap
Approximation
Evaluation
Equity
+ hidden tangible added values
– activated intangibles
Markets also
believe that value
is immaterial or
intangible, like
trust or human
capital.

8. What are
intangible
assets ?
The science of knowing what to do
Our relations with our clients and
suppliers
Our operative processes
The culture inside the company
The technology of information and
data gathering
Capacities, abilities and innovation
…

9. Destructive role
Knowledge liability
Bad/No Communication
Emotional liability
Unsustainable processes
Debts
Earth depletion
Contribution
Knowledge sharing
Inspiring Communication
Emotional capital
Sustainable processes
Tangible values
Earth value
Liabilities
Assets
How can we reinforce
our assets ?

10. Step 1 :
Determine the
DNA of the
organization

11. What is your
corporate DNA?
With an action team we
collectively agree on the
noble purpose of the
company, what makes it
different and unique

12. 5Drivers The board is asked to allocate 100% between
five corporate drivers of the organization,
according to importance they have.
Product
Market
Culture
Human
Processes
30%
15%
15%
20%
20%
20%
15%
10%
15%
40%
15%
10%
30%
30%
15%
Company 1 Company 2 Company 3
Ex: our differencial is our product.

13. 12Needs Behind any action towards the choice of a
product, there are motivation factors, or
human needs.
I choose that restaurant because of the cleanness, which makes me feel secure.
Examples
I choose that restaurant because of the kind people, which makes me feel recognized.
I choose that restaurant because of the atmosphere, which makes me feel connected.
A model with 12 needs is
set with thresholds in which the
business would be performing well.
Security80%
Ex: we believe, to our business be ok, the
clients must find at least 80% secure in
buying with us. If not, it is a liability.

14. 12Values What are the values that make our
organization unique?
Trust
Purpose
Openness
Sustainability
Resilience
85%
50%
35%
70%
80%
Thresholds defined
by the board. Less
then that the factor
becomes a liability.
...
Everyone trusts what we are doing and we are strong against any adversity.
In the counterpart, meaning is not a sucess factor of our business model
and we’re ok being close to external points of view.

15. Clientfeedback
A questionnary with 120 questions to assess internal public
perceptions.
• Online software
• Available in English, Dutch and French.
• Invited by e-mail with access code
• Infos : just age, gender and functions.
Compare the executive board perception of
what is the ideal
with the employees perception of
what is the reality

16. Step 2 :
Activate Value

17. Our people cost a
lot of money, but
are not always
committed to the
company’s
purpose

18. We set up and
stimulate a team.
With its collective
intelligence it
enters into a
value-creating
motion

19. A new algorithm
help us to align
our values with
the client needs
30% 15% 15% 20% 20%
Product Market Culture Human Processes
Security
Recogni on
Power
Resources
Passion
Needs
...
Values
Trust
Meaning
Openness
Sustainability
Resilience
...
80%
80%
70%
50%
90%
85%
50%
35%
70%
80%
Thresholds
Power of the brand
Clients loyality Sustainable
Opera ons
Strong culture &
vision defini ons
Mo va on of
the employees

20. We calculate the
immaterial value and
create 7 balance sheets.
Everybody can:
- grasp the company’s
true value and
potential.
- understand how it's
all connected
- create value together
0 10 20 30 40 50 60 70 80 90 100
knowledge & talent
consciousness & vision
passion & motivation
radiance
rules & judgement
integration
security
trust
recognition
resonance & coherence
social & communication
sharing
patterns & conditioning
openness & flexibility
performance
resilience
power & control
potency & mastering
perception
connexion
energy & materials
sustainability
innovation
inspiration & emergence
Bilan des seuils / résultats
Seuil
0,00
20,00
40,00
60,00
80,00
100,00
1
2
3
4
5
6
7
8
9
10
11
12
0,00
20,00
40,00
60,00
80,00
100,00
1
2
3
4
5
6
7
8
9
10
11
12

21. Step 3 :
Deliver Results

22. Detect the highest leverage
and biggest pockets of
hidden value,
suggest actions on a very
simple step-by-step and
common sense basis

23. Corporate
Iden ty
Company #1
Company #2
Company #3
At the end of the
journey
result are
stronger
positioning fully
aligned with
beliefs, values,
reason of being,
DNA

24. Step 4 :
Additional
benefits

25. A very strong and
simple way
to communicate
internally with
your teams to get
engagement

26. This is an absolute
revolution in
assessing potential
power
human added
value is back in the
center of the
collective focus
People are super
heroes, not costs

27. Measurement, evaluation and monitoring of shared values and intangibles
Setting of priorities in company’s strategy based on intangibles
Detect glass ceilings of development
Transmission of ownership
Human potential and resources activation
Company’s innovation potential assessment
IRM scan for values’ unification: cultural assessment
Corporate DNA identity profiling
Activating performance
Human risk assessment (prepare for black swans)
Business model assessment
Shareholder and stakeholder satisfaction
Client and employee satisfaction
CSR and governance assessment
Immaterial KPI detection
Many deliverables of the 7D-Value

28. Conclusion

29. Transform
current challenges
in new growth
opportunities for
tomorrow

30. For detailed info on
• Possibilities
• Presentation
• Workshop
• Quick Scan
• Personalization
• Examples
about 7D-Value, please
contact us @ Michel@uhdr.net