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Discover Informix 11.7:
  Smarter Data Management with Informix
Jerry Keesee
Informix World Wide Director




                                   © 2011 IBM Corporation
Acknowledgements and Disclaimers:
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all
countries in which IBM operates.


The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are
provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice
to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is
provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of,
or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the
effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the
applicable license agreement governing the use of IBM software.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may
have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these
materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific
sales, revenue growth or other results.


© Copyright IBM Corporation 2011. All rights reserved.

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         with IBM Corp.
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Discover Informix


Mission Critical Applications Rely On Informix

 8 of the top 10 U.S. Retailers


 20 of the top 25 U.S. Supermarkets


 95% of all telco service delivery providers


 Every VISA transaction authorization in U.S.


 United States “911” Emergency System



 IBM badge entry systems (and many others)




                                                            © 2011 IBM Corporation
                                         IBM Confidential
Informix Helps Build a Smarter Planet
We make sure you can buy
                                            We know the best way
tickets online
                                            from A to B




 Ticketcorner delivers a Smart Ticketing   Traffic Master delivers Smart Traffic
 system powered by Informix                systems powered by Informix

 We deliver smarter                        We deliver packages faster
 We see hidden
 health care at
 patterns
 lower cost




Woman’s Health USA provides                Unique Express manages driver and
physicians “back room” business            vehicle resources with a Smart
support powered by Informix                Freight solution powered by Informix
Informix Flexible Grid
for Smarter Availability and Scalability

    “Informix Flexible Grid technology promises measurable IT cost
    savings for any size business.“
    Romana Opletalova, General Manager, d-Prog Ltd.



• Scale globally
• Manage easily
• Balance workloads
• Rolling Upgrades
• Heterogeneous
• Avoid platform lock-in
• Ideal for the Cloud
Smarter Transportation and Shipping

                                                         What’s smart?
                                                         • Enhanced customer service with user
                                                           insight into 500,000 shipment
                                                           checkpoints
                                                         • Improved staff efficiencies with 12X
                                                           faster system backups/administration
                                                         • Reduced IT costs through
                                                           compatibility with multiple platforms

                                                         Smarter Business Outcomes
                                                         • Reclaimed staff productivity enables
                                                           new customer services and
                                                           applications
                                                         • Rapid growth is matched by
                                                           performance and ease of scale-out


“By using the Flexible Grid feature of Informix 11.7, our IT department has saved administrative
time that can now be used to create new functionality and applications for our customers.”
~ Felipe Villegas, CIO, DHL Express Mexico
Smarter Gaming

 Game Show Network meets growing user demand and enhances revenue
 with around-the-clock game availability
                                                What’s smart?
                                                • High performance for tens of thousands of
                                                  players per day enjoying 750,000 games
                                                  per day with a single DBA
                                                • Projected 50-percent increase in analytics
                                                  to match players based on similar skill-
                                                  levels and to prevent fraud

                                                Smarter Business Outcomes
                                                • No unplanned downtime for past two
                                                  years; avoidance of planned downtime
                                                • Avoidance of $100,000 expenditure for
                                                  new server capacity

“The Flexible Grid feature of Informix enables us to perform rolling upgrades without any outages,
so players can go on playing with no interruption and no impact on our revenue. That’s worth its
weight in gold.”
~ Susan Marciano, Vice President of Technical Operations, Game Show Network
Smarter Cloud Computing with Informix

   – Only database that can be utilized and provisioned in a cloud
     model on heterogeneous, commodity hardware

   – Easily manage the entire environment from a single console using
     a comprehensive set of administration commands

   – Modern development environment for cloud and mobile technology
     deployments

   – Provide around-the-clock services with virtually NO downtime, even
     for routine maintenance and upgrades

   – Manage workload utilization cost effectively for both OLTP and
     Decision Support applications
Informix for Cloud Computing Use Case - Direct to database cloud scenario
                                              Transactional App                     J2EE Operations App
 BI App




                                  Reservations                    Operations DB
                     Data Mart                        HR DB
                                  Transactional DB




                                           Informix Cloud


                                                     Console

      •Manage Utilization                                             •Time to Value
      •Manage database provisioning                                   •Time to Service
      •Manage workloads                                               •DC optimization
                                                                      •Reduced Costs
Informix Warehouse Accelerator
for Smarter Business Intelligence
What is it?                                          How is it different?
The Informix Warehouse Accelerator (IWA) is a         Performance. Unprecedented response
workload optimized, appliance-like, add-on, that      times to enable 'train of thought' analysis
enables the integration of business insights into
operational processes to drive winning strategies.    frequently blocked by poor query
It accelerates select queries, with unprecedented     performance.
response times.
                                                      Integration. Connects to IDS through deep
                                                      integration providing transparency to all
                                                      applications.
                                                      Transparency. applications connected to
                                                      IDS, are entirely unaware of IUWE
                                                      Simplified administration. appliance-like
                                                      hands-free operations, eliminating
                                                      database tuning tasks




                       Analytics at the Speed of Thought!
Informix Warehouse Accelerator Proof Points
 Analytics at the Speed of Thought


                                 Current
Customer/Industry       IWA      Solution % Faster
Large retail customer   55 sec   700 min      76,000
Skechers                2 sec    45 min      135,000
Government agency       15 min   9 hr 40 min   3,800
European Agency         67 sec   90 min        8,000
Informix Warehouse Editions

             Informix Ultimate Warehouse Edition   Informix Growth Warehouse
                                                   Edition (available Q4)
Components   Informix Ultimate Edition             Informix Growth Edition
             Informix Warehouse Accelerator        Informix Warehouse Accelerator
             ISAO Studio                           ISAO Studio
             Informix Compression
Limits       Max memory available                  Informix Growth Edition
             No core limits                        16 cores, 16 GB memory max
             Informix on 4 platforms:              Informix on 4 platforms:
             AIX64, Sol64, HPUX64, Linux-Intel64   AIX64, Sol64, HPUX64, Linux-Intel64
             IWA on Linux-Intel 64                 IWA on Linux-Intel 64
                                                      48 GB Max, 16 core limit

Target       > 300 GB of raw data                  < 300 GB of raw data
Informix TimeSeries
 for Management of Interval Data

 • Time Series (interval) data is:
       – A set of data where each item is time-stamped
           • Think of an array where each element is indexed by time
 • Most useful when reading a range of data
       – “Give me Jan 1st thru Jan 10th elements from time series “X”
 • Access to one time series is usually completed before moving to the
     next time series




19
A New Meter Data Management (MDM) Benchmark


• WHO
   – IBM
   – AMT-SYBEX (IBM Business Partner; provider of
       solutions for Energy & Utility companies

• WHAT
   – Joint benchmark test of AMT-SYBEX’s MDM
       solution, Affinity MeterFlow, using IBM Informix
       TimeSeries software to manage smart meter data
   –   Tests conducted using a single IBM POWER7®
       system, utilizing 16 cores.

• WHEN and WHERE
   – Performed at the IBM Power Systems Benchmark
       Center; Montpellier, France
   –   August 2011
Unprecedented MDM Benchmark Results

• 100 million meters!
    – End-to-end processing time < 8 hours (30-minute intervals)

• 10 million meters!
    – End-to-end processing time < 36 minutes (30-minute intervals)

• Linear results!
    – Overall processing time remained constant with increased historical
      data
    – Storage usage remained linear with increasing data
        • 31 days of meter data used < 4TB of standard storage
Informix Genero
 for Smarter Development of Mobile and Cloud-based Apps
  • Deploy apps faster with easy, graphical tools
        – Deploy in browser-based, GUI, Windows or mobile and cloud
         environments
  •   Lower development costs
        – Improve developer productivity
        – Develop apps 5 to 10 times faster
        – Modernize existing 4GL apps

                                                                               Desktop, Web & Mobile




"Genero is enabling us to shift our entire business model to Software as a Service at a pace we simply could not
achieve with other tools. We have gone from green-screen to graphical desktop and now to cloud-based rich
internet applications, all while maintaining our core Informix 4GL business logic. ~ George Pepper, Senior Vice
President, Operations, SunGard Public Sector
Smarter Manufacturing

Böckmann Fahrzeugwerke meets growing user demand and enhances
revenue through modernization of their applications.
                                                   What’s smart?
                                                              • Two-week migration of 4GL
                                                                applications to Informix
                                                                Genero,
                                                              • 20 percent decrease in
                                                                errors and 20 percent
                                                                increase in productivity

                                                              Smarter Business
                                                               Outcomes
                                                              • Retained 100% investment
                                                                in years of business logic
                                                              • Faster development enabling
                                                                faster time-to-market



“Genero saved us from having to redevelop all our applications, which we would have been
forced to do with a Java or .NET solution.”
~ Ulrike Otersen, Manager of Software Development, Böckmann Fahrzeugwerke GmbH
Informix Deep Embed
• Self-Configuring
    – Build a package containing:
          •   Informix Server,
          •   (Optional) pre-built database(s)
          •   (Optional) applications
    – Package compression
    – Deployment Assistant/Utility
    – Deploy, decompress, and install the package
        on multiple systems
    – Can be used for media distribution, such as CDs
• Self-Maintenance
    –   Automated storage allocation
    –   Allows chunks to be extended automatically
    –   Adds chunks automatically when space is low
    –   Customized thresholds for events

• Self-Healing
    –   Internal error handling and retries
    –   Automatically timeout idle users
    –   Automated storage optimization per custom settings
    –   Automatically add CPU VPs to match hardware/licensing during start-up
    –   Automated DB Scheduler tasks
Informix is embedded in Cisco’s Key Products

 • Informix was recognized as software vendor of the year at
      Cisco for 2011
 • Informix is currently included in over 25+ products at Cisco
 • 100,000’s of customers run Informix – without Administration requirements




     “Cisco is taking advantage of the fact that Informix is easily embeddable, and
     also, the redundant capabilities that Informix has to allow us to use our
     distributed architecture to scale for our customers.” Phil Harris, Senior
     Director of Engineering, Cisco

31
Discover Informix

IBM has increasingly invested in Informix year over year since the
acquisition




                                                                                                         Informix “Panther”
                                                                                Informix V11.50          V11.70
                                                                                OpenAdmin Tool           Informix Warehouse
                                                                                Informix Warehouse       Accelerator in 2 new
                                                            Informix “Cheetah” Feature, Editions         editions
                                                            V11.10                                       TimeSeries benchmark
                                                                                Compression
                                                            Database                                     Informix Genero
                                         Informix V10       Encryption Expert   Infosphere CDC
                                                                                Support                  Default Content Store
                                         Column level       Active-active
                                                                                Informix on Amazon,      – Cognos Express
                                         encryption         Clustering
                                                                                IBM Clouds               Informix Choice Ed
                                         Informix Express   Informix XPS 8.51
                                                                                SQL Warehousing Tool     Additional XPS
                                         Informix XPS       SQL Admin API                                features in IDS
                                         V8.50                                  IBM Mashup Center
                                                            Common Criteria                              Informix Open Source
              Informix V9.4              Informix .NET      Certification       Embedability Toolkit     Project initiative
                                         provider
              Informix on zLinux                            Web 2.0 drivers and Informix System X        Expanded Sales Tiger
                                         Red Brick V6.3     support             cluster configurations   team
              Informix Workgroup
              Edition                                                                                    Expanded Product
                                                                                                         Management team
              Informix Red Brick V6.20
32
                                                                                                            © 2011 IBM Corporation
                                                            IBM Confidential
Discover Informix

  10 Years of Performance
  Innovation …. (Business View)




                                                                                                    … while
                                                                                                    lowering Total
                                                                                                    Cost of
                                                                                                    Ownership

  IDS 9.4              IDS 10         IDS 11        IDS 11.5            Informix 11.7     IUWE 11.7
Exceeding            Higher OLTP   OLTP          Warehouse              OLTP and        Orders of
7.31                 Performance   Excellence    Performance            Warehouse       Magnitude BI
Performance          compared to                 initiative             Performance     Performance
                     IDS 9.4       Improved                             Excellence      gains with IWA
Improved                           Performance   Improved
Efficiencies                       with linear   linear scale-out                       Optimal mixed
                                   scale-out     with read/write                        workload
                                                 on all                                 performance
                                                 secondaries



                                                                                                         © 2011 IBM Corporation
                                                     IBM Confidential
Discover Informix


2011 New Offerings and Announcements!




  Informix Ultimate       Informix Growth
                                                    Informix Genero
 Warehouse Edition       Warehouse Edition
• Announced             • Mid-market               • Business
  March 31st 2011         version of IUWE            application dev
• Several PoCs in       • Announced Oct              platform for
  progress                25, 2011                   Informix
• Single solution for   • Available at a           • IDE for legacy
  mixed workloads         fraction of the cost       Informix 4GL and
• Ground-breaking         of IUWE                    new biz app
  performance                                        development for
  gains for                                          Informix
  Warehouse
  workloads

                                                              © 2011 IBM Corporation
35                              IBM Confidential
Discover Informix


Strong Partner Ecosystem – Adding new partners constantly!!

           69 new partners recruited worldwide in 2011
           65% have solutions ported, 30% already selling




            Accounting,            Telecom, Govt,               Energy
             Financial,               Security,               Management,
            CRM, ERP                   Mobile                Smart Metering




                                                                       © 2011 IBM Corporation
36                                        IBM Confidential
Informix Long Term Roadmap
       2012*
                                                                  Flexible Grid
       Informix vNext*                            Modernization                Performance

  Warehouse/BI improvements
  Benchmarks                                      Applications                  Availability
  Informix TimeSeries
   enhancements                                                      Security
                                      2014*
  Informix for Cloud
  Informix for Handhelds           Informix vNext+*                     2016*
  Enhance Deep Embed               Distributed
                                                                       Informix vNext++*
  Industry specific                 query processing on grid
   enhancements                     Extend Grid to                     Continue to invest
  Informix Genero                   non-database sources               in Informix to
   Enhancements                     Genero Enhancements                increase its
  SQL Enhancements for Grid        Cloud/Hadoop Enhancements          strengths and to
                                    Continued IBM S/W integration      open new markets
  Continued IBM S/W integration



                                                 * Features and timeline Subject to change
37
Discover Informix


Informix Future Releases
 Informix Centaurus (vNext) – Key Themes


                            Smart Data




          Embedability                               Modernization




                    Cloud                            Warehouse


                                                                     © 2011 IBM Corporation
38                                IBM Confidential
Discover Informix


 Informix Centaurus – Themes and key features *


      Smart Data               Modernization             Warehouse                      Cloud                Embedability

•Enhanced SQL              •OAT option on server    •Support for trickle        •Continued               •Enhanced
 interface to timeseries    install for supported    feed with fragment          Enhancements for         compression with
 data                       platforms (welcome       optimization                Amazon and IBM           Index, text/byte
•Expand the ability to      screen)                 •Integration with            Smart Clouds             compression
 replicate timeseries       •Graphically create      OpenAdminTool -            •Query at the Grid       •Table Purge by
 data                        demo db                 administration -            level                    Time/Space
                            •Guidance on basic       estimation of how          •Unified Connection      •Enhanced storage
                             tasks                   much acceleration           Manager for Single or    mgmt with Primary
                            •Start/Stop server       can be achieved             Cluster nodes            Storage Manager
                            •Onconfig               •Data Concurrency -         •SDS Failover when        (replaces ISM)
                             recommendations         adding IWA clones for       TCP connections are     •Enhance Private
                                                     parallel query              lost                     Server Replication
                           •Multi-server
                                                     execution                                           •Improved SQL
                            dashboard
                           •OAT support for IWA                                                           Compatability (OLTP
                                                                                                          and OLAP)
                           •OAT lite for mobile
                            devices                                                                      •Additional SPL
                                                                                                          enhancements




                                                                         * Features and timeline Subject to change
                                                                                                              © 2011 IBM Corporation
 39                                                       IBM Confidential
Informix Early Access Program

•   IBM Informix Early Access Program
    – Get early access to new capabilities
    – Prototype solutions in your environment for faster
      deployment
    – Access to IBM resources through lab advocates
    – Assist the IBM Information Management team in defining the
      product roadmap




 Sign Up Now
 http://www-01.ibm.com/software/data/informix/beta/
2012 IIUG Informix Conference
                                                          April 22 – 25, 2012
                                                      San Diego California, USA
                                                   San Diego Marriott Mission Valley


The Board of Directors of the International Informix Users Group (IIUG) announces the IIUG 2012 Informix Conference, to be held at the San Diego
                                                     Marriott Mission Valley on April 22-25, 2012.


                          For more details visit the official conference web site www.iiug.org/conf

                      Attention Speakers: We are now accepting Presentation Proposals thru Nov. 1, 2012.
                       Details at the conference web site. http://www.iiug.org/conf/call_for_presentations/
Wherever you plan to go with
your data in the next decade,
IBM Informix software can help
you get there.
Thank you!
Extras
Informix Warehouse Accelerator Performance Tests

• Queries faster by 100 times!
    –   Large retail customer reduces query times from 700 mins to 55 secs
    –   Shoe retailer reduces longest running query from 45 mins to 2 secs
    –   Government agency reduces report time from 9 hrs 40 mins to 15 mins
    –   European government agency reduces query time from 90 mins to 67
        secs


• Scales up on latest Intel Hardware!
    – IWA scales up in SMP and scales out in cluster
    – IWA takes full advantage of Intel chips
    – Double digit performance improvement on newer chips with no change
        in software
Benefits of Informix Warehouse Accelerator

• 3rd generation database management technology utilizing in-memory, columnar
  approach


• Provides predicate evaluation on compressed data

• Requires no change to queries submitted either directly or via 3rd-party tools

• Utilizes low-cost commodity hardware

• Eliminates time-consuming query tuning

• Eliminates building of cubes/summary tables
Informix Helps German Aerospace Center (DLR) Assess
 Damage after Japanese Tsunami
The German Remote Sensing Data Center
(DFD) leverages Informix Grid and
Geodetic technology to gather data to help
assess damage.




                                   German and European satellite missions rely on
                                   the archival and access services of DFD‘s Data
                                            and Information Management System.
                                     ‘‘Informix with Geodetic technology provides us
                                       with the necessary performance and scalability
                                             for ongoing and future satellite missions“
                                                                          Eberhard Mikusch,
                                             Head of the Information Technology Department,
                                                       German Remote Sensing Data Center


                                                                           © 2011 IBM Corporation
Regulatory,
         Asset, Device




                                                   Informed Decision-making
                           Risk and
          and Service
                          Compliance
          Monitoring
                          Management


  Improved                              Informed
 Customer                               Decision
 Experience                              Making




                                                   Add ‘intelligence’ in the Intelligent Utility Network
      Asset                       Business
    Lifecycle                     Process
   Management                    Automation

                   Security
                   Solutions




                                                                                                           Morristown Status

                                                                                                           Phase A Current (AMPS)   Phase B Current (AMPS)    Phase C Current (AMPS)   Intraday Phase Current




                                                                                                           Phase A Voltage          Phase B voltage          Phase C Voltage           Morristown Status        Neutral




                                                                                                            Phase A Angle           Phase A Angle            Phase A Angle




 Information management with InfoSphere Warehouse, Netezza, and Informix Time Series integrates
       disparate data and systems
 Provide meaningful information and insights to the utility’s various stakeholders with Cognos Business
       Intelligence and SPSS Statistical Analysis
 Optimize business performance, organization and planning with iLog Optimization

 Business event monitoring with WebSphere Decision Server helps visualize, detect, evaluate, correlate and
       respond to business events and improves utility operations and planning
58
Celebrating 10 Years of Smarter Innovations

                                        Pricing & Packaging                                            Most Under-appreciated
                                                New Informix Editions                                  Non-blocking checkpoint
                                                Developer Edition       SQL Updates
                                                                                                       HDR/SDS/RSS
             Warehouse                          Free Downloads
                                                                                                       Packaging & Pricing
                                                                          Multi-index processing
               IWA                                                        SQL Admin API                Performance with little effort
               IUWE                                                       Transaction Survival         SQL enhancements
               Star/Snowflake schema
               Star/Snowflake joins                                                                    Transaction Survival


Autonomics                                                                            Storage Provisioning
Auto-update Statistics                                                                    Multi-page sizes
Dynamic Configurations                                                                    Big chunks
Non-blocking Checkpoint                                                                   Compression
Storage provisioning                                                                      Re-pack & re-shrink
                                                                                          Online partitioning
                                                                                          Increased # chunks& dbspaces


                    ER                                                           Mach 11
                    Online repair & templates                                       Online everything
                    Embed enhancements                                              Intelligent Embed
                    ER improvements                                                 Flexible HA
                                                                                    Extreme Performance




                                HDR/SDS/RSS
                                Flexible Grid
                                Connection Manager


                                                                                                                         © 2011 IBM Corporation
Fiber Optic Acoustic Security
Offering Overview
•   TerraEchos ADELOS S4 Sensor Array provides covert           Pain Points
    surveillance capabilities to detect, classify, and act on
    threats to critical infrastructure.                         S4 Security System
•   Fiber Optic Acoustic sensor technology licensed from US     • Reliability and Stability are paramount and need to
    Navy and digital signal processing hardware built by S&K      function for years without significant upgrades
    Electronics                                                 • Advanced functionality of Spatial & Time Series data
•   Built using IBM Technology (InfoSphere Streams, Informix      required
    with Spatial and TimeSeries)                                • Scalable, stream-based analytics required to handle
                                                                  Gigabytes of data per second



                                                                 Benefits
                                                                  Critical Infrastructure Security
                                                                    • Single strand of fiber optic cable buried covertly
                                                                    • Ability to detect and track multiple targets along fiber
                                                                      optic zones
                                                                    • Zones are flexible and can be redefined
                                                                      programmatically
                                                                    • Advanced Signature Classification libraries
                                                                    • Integrated detection into actionable workflow
SWG Industry frameworks in IBM




61
Informix Performance Benchmarks and Testing

 Meter Data Management (MDM) benchmark used Informix TimeSeries technology
   built on top of high performing Informix database engine

 MDM benchmark IWA performance tests demonstrate Informix can meet any
  performance challenge across a broad spectrum of industries
    Leverages Informix’s dynamically scalable multi-threaded architecture
    Exploits efficient checkpoints, direct I/O, optimal disk fragmentation etc.
    Exploits hardware capabilities (e.g. IWA benchmark) for maximum performance
 The Benchmarks proved Informix database specifically solves a key data
   management challenges which other database cannot solve without massive
   hardware.

 Expect to recruit new partners and win new business as result of interest generated
   by these benchmarks

 MDM Benchmark helped created visibility and re-vitalize Informix within IBM GBS
   and S&D teams who are focusing on IBM’s Smarter Planet solutions

 IWA Performance results are generating significant interest from Informix install base
   for mixed workload applications
Smarter Cloud Computing


             Doing more with less
             Reduce capital expenditures and operational expenses

             Reducing risk
             Ensure the right levels of security and resiliency
             across all business data and processes

             Higher quality services
             Improve quality of services and deliver new services
             that help the business grow and reduce costs

             Breakthrough agility
             Increase ability to quickly deliver new services to capitalize
             on opportunities while containing costs and managing risk

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Ugif 12 2011-discover informix keynote 2012

  • 1. Discover Informix 11.7: Smarter Data Management with Informix Jerry Keesee Informix World Wide Director © 2011 IBM Corporation
  • 2. Acknowledgements and Disclaimers: Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. © Copyright IBM Corporation 2011. All rights reserved. – U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. – Please update paragraph below for the particular product or family brand trademarks you mention such as WebSphere, DB2, Maximo, Clearcase, Lotus, etc IBM, the IBM logo, ibm.com, [IBM Brand, if trademarked], and [IBM Product, if trademarked] are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml f you have mentioned trademarks that are not from IBM, please update and add the following lines: [Insert any special 3rd party trademark names/attributions here] Other company, product, or service names may be trademarks or service marks of others.
  • 3. Discover Informix Mission Critical Applications Rely On Informix  8 of the top 10 U.S. Retailers  20 of the top 25 U.S. Supermarkets  95% of all telco service delivery providers  Every VISA transaction authorization in U.S.  United States “911” Emergency System  IBM badge entry systems (and many others) © 2011 IBM Corporation IBM Confidential
  • 4. Informix Helps Build a Smarter Planet We make sure you can buy We know the best way tickets online from A to B Ticketcorner delivers a Smart Ticketing Traffic Master delivers Smart Traffic system powered by Informix systems powered by Informix We deliver smarter We deliver packages faster We see hidden health care at patterns lower cost Woman’s Health USA provides Unique Express manages driver and physicians “back room” business vehicle resources with a Smart support powered by Informix Freight solution powered by Informix
  • 5. Informix Flexible Grid for Smarter Availability and Scalability “Informix Flexible Grid technology promises measurable IT cost savings for any size business.“ Romana Opletalova, General Manager, d-Prog Ltd. • Scale globally • Manage easily • Balance workloads • Rolling Upgrades • Heterogeneous • Avoid platform lock-in • Ideal for the Cloud
  • 6. Smarter Transportation and Shipping What’s smart? • Enhanced customer service with user insight into 500,000 shipment checkpoints • Improved staff efficiencies with 12X faster system backups/administration • Reduced IT costs through compatibility with multiple platforms Smarter Business Outcomes • Reclaimed staff productivity enables new customer services and applications • Rapid growth is matched by performance and ease of scale-out “By using the Flexible Grid feature of Informix 11.7, our IT department has saved administrative time that can now be used to create new functionality and applications for our customers.” ~ Felipe Villegas, CIO, DHL Express Mexico
  • 7. Smarter Gaming Game Show Network meets growing user demand and enhances revenue with around-the-clock game availability What’s smart? • High performance for tens of thousands of players per day enjoying 750,000 games per day with a single DBA • Projected 50-percent increase in analytics to match players based on similar skill- levels and to prevent fraud Smarter Business Outcomes • No unplanned downtime for past two years; avoidance of planned downtime • Avoidance of $100,000 expenditure for new server capacity “The Flexible Grid feature of Informix enables us to perform rolling upgrades without any outages, so players can go on playing with no interruption and no impact on our revenue. That’s worth its weight in gold.” ~ Susan Marciano, Vice President of Technical Operations, Game Show Network
  • 8. Smarter Cloud Computing with Informix – Only database that can be utilized and provisioned in a cloud model on heterogeneous, commodity hardware – Easily manage the entire environment from a single console using a comprehensive set of administration commands – Modern development environment for cloud and mobile technology deployments – Provide around-the-clock services with virtually NO downtime, even for routine maintenance and upgrades – Manage workload utilization cost effectively for both OLTP and Decision Support applications
  • 9. Informix for Cloud Computing Use Case - Direct to database cloud scenario Transactional App J2EE Operations App BI App Reservations Operations DB Data Mart HR DB Transactional DB Informix Cloud Console •Manage Utilization •Time to Value •Manage database provisioning •Time to Service •Manage workloads •DC optimization •Reduced Costs
  • 10. Informix Warehouse Accelerator for Smarter Business Intelligence What is it? How is it different? The Informix Warehouse Accelerator (IWA) is a  Performance. Unprecedented response workload optimized, appliance-like, add-on, that times to enable 'train of thought' analysis enables the integration of business insights into operational processes to drive winning strategies. frequently blocked by poor query It accelerates select queries, with unprecedented performance. response times.  Integration. Connects to IDS through deep integration providing transparency to all applications.  Transparency. applications connected to IDS, are entirely unaware of IUWE  Simplified administration. appliance-like hands-free operations, eliminating database tuning tasks Analytics at the Speed of Thought!
  • 11. Informix Warehouse Accelerator Proof Points Analytics at the Speed of Thought Current Customer/Industry IWA Solution % Faster Large retail customer 55 sec 700 min 76,000 Skechers 2 sec 45 min 135,000 Government agency 15 min 9 hr 40 min 3,800 European Agency 67 sec 90 min 8,000
  • 12. Informix Warehouse Editions Informix Ultimate Warehouse Edition Informix Growth Warehouse Edition (available Q4) Components Informix Ultimate Edition Informix Growth Edition Informix Warehouse Accelerator Informix Warehouse Accelerator ISAO Studio ISAO Studio Informix Compression Limits Max memory available Informix Growth Edition No core limits 16 cores, 16 GB memory max Informix on 4 platforms: Informix on 4 platforms: AIX64, Sol64, HPUX64, Linux-Intel64 AIX64, Sol64, HPUX64, Linux-Intel64 IWA on Linux-Intel 64 IWA on Linux-Intel 64 48 GB Max, 16 core limit Target > 300 GB of raw data < 300 GB of raw data
  • 13. Informix TimeSeries for Management of Interval Data • Time Series (interval) data is: – A set of data where each item is time-stamped • Think of an array where each element is indexed by time • Most useful when reading a range of data – “Give me Jan 1st thru Jan 10th elements from time series “X” • Access to one time series is usually completed before moving to the next time series 19
  • 14. A New Meter Data Management (MDM) Benchmark • WHO – IBM – AMT-SYBEX (IBM Business Partner; provider of solutions for Energy & Utility companies • WHAT – Joint benchmark test of AMT-SYBEX’s MDM solution, Affinity MeterFlow, using IBM Informix TimeSeries software to manage smart meter data – Tests conducted using a single IBM POWER7® system, utilizing 16 cores. • WHEN and WHERE – Performed at the IBM Power Systems Benchmark Center; Montpellier, France – August 2011
  • 15. Unprecedented MDM Benchmark Results • 100 million meters! – End-to-end processing time < 8 hours (30-minute intervals) • 10 million meters! – End-to-end processing time < 36 minutes (30-minute intervals) • Linear results! – Overall processing time remained constant with increased historical data – Storage usage remained linear with increasing data • 31 days of meter data used < 4TB of standard storage
  • 16. Informix Genero for Smarter Development of Mobile and Cloud-based Apps • Deploy apps faster with easy, graphical tools – Deploy in browser-based, GUI, Windows or mobile and cloud environments • Lower development costs – Improve developer productivity – Develop apps 5 to 10 times faster – Modernize existing 4GL apps Desktop, Web & Mobile "Genero is enabling us to shift our entire business model to Software as a Service at a pace we simply could not achieve with other tools. We have gone from green-screen to graphical desktop and now to cloud-based rich internet applications, all while maintaining our core Informix 4GL business logic. ~ George Pepper, Senior Vice President, Operations, SunGard Public Sector
  • 17. Smarter Manufacturing Böckmann Fahrzeugwerke meets growing user demand and enhances revenue through modernization of their applications. What’s smart? • Two-week migration of 4GL applications to Informix Genero, • 20 percent decrease in errors and 20 percent increase in productivity Smarter Business Outcomes • Retained 100% investment in years of business logic • Faster development enabling faster time-to-market “Genero saved us from having to redevelop all our applications, which we would have been forced to do with a Java or .NET solution.” ~ Ulrike Otersen, Manager of Software Development, Böckmann Fahrzeugwerke GmbH
  • 18. Informix Deep Embed • Self-Configuring – Build a package containing: • Informix Server, • (Optional) pre-built database(s) • (Optional) applications – Package compression – Deployment Assistant/Utility – Deploy, decompress, and install the package on multiple systems – Can be used for media distribution, such as CDs • Self-Maintenance – Automated storage allocation – Allows chunks to be extended automatically – Adds chunks automatically when space is low – Customized thresholds for events • Self-Healing – Internal error handling and retries – Automatically timeout idle users – Automated storage optimization per custom settings – Automatically add CPU VPs to match hardware/licensing during start-up – Automated DB Scheduler tasks
  • 19. Informix is embedded in Cisco’s Key Products • Informix was recognized as software vendor of the year at Cisco for 2011 • Informix is currently included in over 25+ products at Cisco • 100,000’s of customers run Informix – without Administration requirements “Cisco is taking advantage of the fact that Informix is easily embeddable, and also, the redundant capabilities that Informix has to allow us to use our distributed architecture to scale for our customers.” Phil Harris, Senior Director of Engineering, Cisco 31
  • 20. Discover Informix IBM has increasingly invested in Informix year over year since the acquisition Informix “Panther” Informix V11.50 V11.70 OpenAdmin Tool Informix Warehouse Informix Warehouse Accelerator in 2 new Informix “Cheetah” Feature, Editions editions V11.10 TimeSeries benchmark Compression Database Informix Genero Informix V10 Encryption Expert Infosphere CDC Support Default Content Store Column level Active-active Informix on Amazon, – Cognos Express encryption Clustering IBM Clouds Informix Choice Ed Informix Express Informix XPS 8.51 SQL Warehousing Tool Additional XPS Informix XPS SQL Admin API features in IDS V8.50 IBM Mashup Center Common Criteria Informix Open Source Informix V9.4 Informix .NET Certification Embedability Toolkit Project initiative provider Informix on zLinux Web 2.0 drivers and Informix System X Expanded Sales Tiger Red Brick V6.3 support cluster configurations team Informix Workgroup Edition Expanded Product Management team Informix Red Brick V6.20 32 © 2011 IBM Corporation IBM Confidential
  • 21. Discover Informix 10 Years of Performance Innovation …. (Business View) … while lowering Total Cost of Ownership IDS 9.4 IDS 10 IDS 11 IDS 11.5 Informix 11.7 IUWE 11.7 Exceeding Higher OLTP OLTP Warehouse OLTP and Orders of 7.31 Performance Excellence Performance Warehouse Magnitude BI Performance compared to initiative Performance Performance IDS 9.4 Improved Excellence gains with IWA Improved Performance Improved Efficiencies with linear linear scale-out Optimal mixed scale-out with read/write workload on all performance secondaries © 2011 IBM Corporation IBM Confidential
  • 22. Discover Informix 2011 New Offerings and Announcements! Informix Ultimate Informix Growth Informix Genero Warehouse Edition Warehouse Edition • Announced • Mid-market • Business March 31st 2011 version of IUWE application dev • Several PoCs in • Announced Oct platform for progress 25, 2011 Informix • Single solution for • Available at a • IDE for legacy mixed workloads fraction of the cost Informix 4GL and • Ground-breaking of IUWE new biz app performance development for gains for Informix Warehouse workloads © 2011 IBM Corporation 35 IBM Confidential
  • 23. Discover Informix Strong Partner Ecosystem – Adding new partners constantly!! 69 new partners recruited worldwide in 2011 65% have solutions ported, 30% already selling Accounting, Telecom, Govt, Energy Financial, Security, Management, CRM, ERP Mobile Smart Metering © 2011 IBM Corporation 36 IBM Confidential
  • 24. Informix Long Term Roadmap 2012* Flexible Grid Informix vNext* Modernization Performance  Warehouse/BI improvements  Benchmarks Applications Availability  Informix TimeSeries enhancements Security 2014*  Informix for Cloud  Informix for Handhelds Informix vNext+* 2016*  Enhance Deep Embed  Distributed Informix vNext++*  Industry specific query processing on grid enhancements  Extend Grid to Continue to invest  Informix Genero non-database sources in Informix to Enhancements  Genero Enhancements increase its  SQL Enhancements for Grid  Cloud/Hadoop Enhancements strengths and to  Continued IBM S/W integration open new markets  Continued IBM S/W integration * Features and timeline Subject to change 37
  • 25. Discover Informix Informix Future Releases Informix Centaurus (vNext) – Key Themes Smart Data Embedability Modernization Cloud Warehouse © 2011 IBM Corporation 38 IBM Confidential
  • 26. Discover Informix Informix Centaurus – Themes and key features * Smart Data Modernization Warehouse Cloud Embedability •Enhanced SQL •OAT option on server •Support for trickle •Continued •Enhanced interface to timeseries install for supported feed with fragment Enhancements for compression with data platforms (welcome optimization Amazon and IBM Index, text/byte •Expand the ability to screen) •Integration with Smart Clouds compression replicate timeseries •Graphically create OpenAdminTool - •Query at the Grid •Table Purge by data demo db administration - level Time/Space •Guidance on basic estimation of how •Unified Connection •Enhanced storage tasks much acceleration Manager for Single or mgmt with Primary •Start/Stop server can be achieved Cluster nodes Storage Manager •Onconfig •Data Concurrency - •SDS Failover when (replaces ISM) recommendations adding IWA clones for TCP connections are •Enhance Private parallel query lost Server Replication •Multi-server execution •Improved SQL dashboard •OAT support for IWA Compatability (OLTP and OLAP) •OAT lite for mobile devices •Additional SPL enhancements * Features and timeline Subject to change © 2011 IBM Corporation 39 IBM Confidential
  • 27. Informix Early Access Program • IBM Informix Early Access Program – Get early access to new capabilities – Prototype solutions in your environment for faster deployment – Access to IBM resources through lab advocates – Assist the IBM Information Management team in defining the product roadmap Sign Up Now http://www-01.ibm.com/software/data/informix/beta/
  • 28. 2012 IIUG Informix Conference April 22 – 25, 2012 San Diego California, USA San Diego Marriott Mission Valley The Board of Directors of the International Informix Users Group (IIUG) announces the IIUG 2012 Informix Conference, to be held at the San Diego Marriott Mission Valley on April 22-25, 2012. For more details visit the official conference web site www.iiug.org/conf Attention Speakers: We are now accepting Presentation Proposals thru Nov. 1, 2012. Details at the conference web site. http://www.iiug.org/conf/call_for_presentations/
  • 29. Wherever you plan to go with your data in the next decade, IBM Informix software can help you get there.
  • 32. Informix Warehouse Accelerator Performance Tests • Queries faster by 100 times! – Large retail customer reduces query times from 700 mins to 55 secs – Shoe retailer reduces longest running query from 45 mins to 2 secs – Government agency reduces report time from 9 hrs 40 mins to 15 mins – European government agency reduces query time from 90 mins to 67 secs • Scales up on latest Intel Hardware! – IWA scales up in SMP and scales out in cluster – IWA takes full advantage of Intel chips – Double digit performance improvement on newer chips with no change in software
  • 33. Benefits of Informix Warehouse Accelerator • 3rd generation database management technology utilizing in-memory, columnar approach • Provides predicate evaluation on compressed data • Requires no change to queries submitted either directly or via 3rd-party tools • Utilizes low-cost commodity hardware • Eliminates time-consuming query tuning • Eliminates building of cubes/summary tables
  • 34. Informix Helps German Aerospace Center (DLR) Assess Damage after Japanese Tsunami The German Remote Sensing Data Center (DFD) leverages Informix Grid and Geodetic technology to gather data to help assess damage. German and European satellite missions rely on the archival and access services of DFD‘s Data and Information Management System. ‘‘Informix with Geodetic technology provides us with the necessary performance and scalability for ongoing and future satellite missions“ Eberhard Mikusch, Head of the Information Technology Department, German Remote Sensing Data Center © 2011 IBM Corporation
  • 35. Regulatory, Asset, Device Informed Decision-making Risk and and Service Compliance Monitoring Management Improved Informed Customer Decision Experience Making Add ‘intelligence’ in the Intelligent Utility Network Asset Business Lifecycle Process Management Automation Security Solutions Morristown Status Phase A Current (AMPS) Phase B Current (AMPS) Phase C Current (AMPS) Intraday Phase Current Phase A Voltage Phase B voltage Phase C Voltage Morristown Status Neutral Phase A Angle Phase A Angle Phase A Angle  Information management with InfoSphere Warehouse, Netezza, and Informix Time Series integrates disparate data and systems  Provide meaningful information and insights to the utility’s various stakeholders with Cognos Business Intelligence and SPSS Statistical Analysis  Optimize business performance, organization and planning with iLog Optimization  Business event monitoring with WebSphere Decision Server helps visualize, detect, evaluate, correlate and respond to business events and improves utility operations and planning 58
  • 36. Celebrating 10 Years of Smarter Innovations Pricing & Packaging Most Under-appreciated New Informix Editions Non-blocking checkpoint Developer Edition SQL Updates HDR/SDS/RSS Warehouse Free Downloads Packaging & Pricing Multi-index processing IWA SQL Admin API Performance with little effort IUWE Transaction Survival SQL enhancements Star/Snowflake schema Star/Snowflake joins Transaction Survival Autonomics Storage Provisioning Auto-update Statistics Multi-page sizes Dynamic Configurations Big chunks Non-blocking Checkpoint Compression Storage provisioning Re-pack & re-shrink Online partitioning Increased # chunks& dbspaces ER Mach 11 Online repair & templates Online everything Embed enhancements Intelligent Embed ER improvements Flexible HA Extreme Performance HDR/SDS/RSS Flexible Grid Connection Manager © 2011 IBM Corporation
  • 37. Fiber Optic Acoustic Security Offering Overview • TerraEchos ADELOS S4 Sensor Array provides covert Pain Points surveillance capabilities to detect, classify, and act on threats to critical infrastructure. S4 Security System • Fiber Optic Acoustic sensor technology licensed from US • Reliability and Stability are paramount and need to Navy and digital signal processing hardware built by S&K function for years without significant upgrades Electronics • Advanced functionality of Spatial & Time Series data • Built using IBM Technology (InfoSphere Streams, Informix required with Spatial and TimeSeries) • Scalable, stream-based analytics required to handle Gigabytes of data per second Benefits Critical Infrastructure Security • Single strand of fiber optic cable buried covertly • Ability to detect and track multiple targets along fiber optic zones • Zones are flexible and can be redefined programmatically • Advanced Signature Classification libraries • Integrated detection into actionable workflow
  • 39. Informix Performance Benchmarks and Testing  Meter Data Management (MDM) benchmark used Informix TimeSeries technology built on top of high performing Informix database engine  MDM benchmark IWA performance tests demonstrate Informix can meet any performance challenge across a broad spectrum of industries  Leverages Informix’s dynamically scalable multi-threaded architecture  Exploits efficient checkpoints, direct I/O, optimal disk fragmentation etc.  Exploits hardware capabilities (e.g. IWA benchmark) for maximum performance  The Benchmarks proved Informix database specifically solves a key data management challenges which other database cannot solve without massive hardware.  Expect to recruit new partners and win new business as result of interest generated by these benchmarks  MDM Benchmark helped created visibility and re-vitalize Informix within IBM GBS and S&D teams who are focusing on IBM’s Smarter Planet solutions  IWA Performance results are generating significant interest from Informix install base for mixed workload applications
  • 40. Smarter Cloud Computing Doing more with less Reduce capital expenditures and operational expenses Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk